Interactive Video Marketing Platform

Interactive Ads Category

AdAsia and Wootag partner up to deliver interactive ads to Asia

AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace.

This partnership plays to the strengths of Wootag’s interactive advertising unit and scale of the AdAsia Premium Marketplace across Asia.

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Wootag’s interactive video ad unit enables advertisers to serve video ads that feature in-video interactions including the ability for users to perform, at various points of the video advertisement, purchases, sign-ups, participate in polls, receive promotions, view product catalogs, make bookings, view store locations, and more, without leaving the video ad. This allows advertisers to drive more interactive and outcome-oriented advertisement engagement and provides a seamless advertising experience for users.

Raj Sunder, CEO and founder of Wootag, said: “At Wootag our vision is to harness the power of human curiosity with immersive interactions within the video and leverage insights to understand their behavior. Our partnership and integration with AdAsia further strengthens this vision by enabling more native experiences across AdAsia’s pool of premium publishers in APAC. In addition, creating combined insights to drive creative enhancement and personalization to achieve both audience and brand objectives.”

Publishers can simply implement a single AdAsia ad tag to access available display and video formats and demand, including Wootag’s interactive video ad unit, dynamically placed on a page based on content density and user behavior. Advertisers can programmatically access Wootag’s interactive video ad unit through the AdAsia Premium Marketplace or Wootag platform, and deliver advertising to viewable, brand-safe inventory across more than 880 premium publishers throughout Asia, such as Kompas, The Philippine Daily Inquirer and Pantip.

Vivek Misra, Director of Strategic Initiatives for AnyMind Group, said: “Advertisers now have access to a scaled and curated, high-quality publisher marketplace in Asia for display and video advertising. Coupled with Wootag’s interactive video ad unit, advertisers can leverage on a highly engaging and experiential unit, and in fact, use video advertising as a lower-funnel ad format. At the same time, publishers in Asia can now offer greater user experience and retention.”

“Interactive video, in conjunction with our offerings in advertising, influencer marketing and the CastingAsia Creators Network, provides marketers with a very unique end-to-end solution to build well-connected marketing storylines across high-quality publishers, social media channels, video platforms, and even out-of-home media,” said Misra.

AnyMind Group currently offers various marketing solutions through AdAsia and CastingAsia. Apart from the AdAsia Premium Marketplace, advertisers can access the AdAsia Digital Platform for Advertisers and managed services, and for publishers, the AdAsia360 platform. For influencer marketing, CastingAsia offers an end-to-end influencer marketing platform that allows users to discover, activate, manage and track influencer marketing activity, and local teams with influencer marketing expertise across Asia. Additionally, AnyMind Group currently operates a DOOH marketplace for Thailand.

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Move Ahead in The Marketing Funnel With Interactive Video

Even as the customer journey gets more complex in the digital world, brands are increasingly focused on perfecting their funnel strategy. Consideration is the middle part of the marketing funnel that begins with awareness and ends with the conversion. Your customer can be aware of your brand, may even have an opinion about it, but awareness alone may not lead to a purchase. In fact, a recent study from Marketo shows 96% of potential buyers who visit a website are not yet ready to buy. It’s only when the buyer reaches the “consideration stage” that they start making the actual decision of making a purchase. Often called the “forgotten part of the funnel,” the consideration stage is where marketers need to focus their efforts.

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Why is the consideration stage of the marketing funnel important?

 At the top of the funnel is the awareness stage where consumers become aware of your brand’s existence. Past this stage is the consideration funnel where consumers conduct some amount of initial research. At this stage, they are aware they have a pain point and may be evaluating your service or product along with others as a potential solution. At this point, buyers will carry out more research to zero in on one brand and make a purchase decision. As per a study, while 71% of buyers utilise a search engine to discover a new service or product, 74% of them use search engines to dig deeper into the brand’s offerings to see if they match their specific needs.

At this stage, customers are also looking at product reviews, influencer’s opinions or recommendations to evaluate and compare your brand’s offerings with your competitor’s. For your brand to excel in leveraging the middle funnel, you need to channel macro and micro influencers that your consumers trust for purchase advice. While the content at this stage needs to explain the different solutions you offer, it should also begin to differentiate your brand from competitors. Marketing professionals need to provide solid evidence as to why your customer needs to trust in your brand with testimonials, case studies, lab tests, demonstration video and brand stories in an engaging format.

Role of interactive videos at the consideration stage

 Consumers today are overwhelmed with information overload, paid advertisements and ‘digital stalking’ that brands indulge in. A study found that while only 35% of digital ads were viewed, only 9% of these were viewed for more than a second. A mere 4% of ads were viewed for two seconds. Moreover, a majority of internet users utilise ad-blocking add-ons and extensions.  A vast majority of print and digital display ads suffer from “banner blindness” where the target audience ignores the ad, or the ad fails to engage the viewer long enough for moving the consumer to the purchase stage.

Interactive video content is highly effective in engaging leads and can boost purchases by as much as 144%. Here are some statistics on why interactive videos are the best tools at the consideration stage:

  • Four times as many potential customers prefer to watch a video about a service or product than reading about it
  • 50% of online users look for videos on product or service before visiting a store
  • Adults in the U.S. spend nearly six hours a day watching video
  • Eight seconds of video can convey as much information as 30,000 words
  • 87% of marketers say that interactive content grabs the attention of the reader more effectively than static content
  • 72% of businesses say video has improved their conversion rate
  • Viewers retain 95% of a message when they watch it in a video
  • 64% of potential consumers said watching a marketing video on social media influenced their purchase decision

Not surprisingly, 82% of marketers say interactive videos have yielded a good return on their investment while an equal number say videos are an integral part of marketing strategy. Interactive videos are the most valuable assets for marketers to push the customer from consideration stage to purchase stage.

Interactive videos can be used in multiple ways to educate the viewer by using product demonstrations, user testimonials, case studies to show how your product or service solves their problem. Videos help you build trust and showcase the human side of your brand by featuring brand stories, behind the scenes footage, quality policy or employee stories.

Types of Consideration Stage Videos

 Qantas created a virtual reality app that allows users to experience 360-degree video tours of exclusive tourism experiences. After enjoying the video tours, users have the option of booking a flight via the app. Financial services company Morgan created an interactive microsite to make users take a tour of some of the places that are most affected by climate change.

These are just two of the ways interactive videos can help in the consideration stage.There are multiple other ways to use the consideration stage video depending on what you offer, the industry niche and your target audience profile.

Some of the video types include:

  • Product comparison : Below Wootagged video will demonstrate how Estee Lauder is driving viewers to learn different shades available, allowing their audience to choose their preferred shade.

  •  Features Visualization : Here is Wootagged Ford Execution enabling their audience to watch and learn more about the features of the car driving strong consideration.

Other examples such as,

  • Expert guides
  • Live interaction videos
  • Games, quiz, puzzles
  • Calculators and configurators
  • Live chats
  • Interactive infographics
  • Animation

How Wootag helps in generating Audience Consideration

 As the leading authority on interactive videos, Wootag aims to transform your consumers’ experience by harnessing the power of visual storytelling. These figures speak volumes about how Wootag can help you achieve your marketing goals:

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To Download Infographic Audience Insights – Click here. 

An action-inspiring, compelling video not only boosts brand awareness but clears the path for purchase when used at the consideration stage of the funnel.

With interactive videos, you can not only engage with your viewers but also generate two times as many conversions and five times as many page views as compared to static ads. Calculators, before and after, demonstrations, quiz, poll or assessments – the possibilities are endless when it comes to how you can use interactive videos to generate interest in purchase.

Now that you know the immense potential of interactive videos in this stage of marketing, the next step is to device the right video strategy that resonates with your target audience.

Wootag steps in at the crucial phase of the marketing funnel to craft visually stunning interactive videos that help you accelerate brand visibility while driving conversions.

Get in touch with us today to take your brand to new heights of success.

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10 Tips on How to Boost Your Interactive Video Performance Like a Pro

10 Tips on How to Boost Your Video Marketing Performance Like a Pro

 

We want to share with you some useful tips on how to boost the effectiveness of your interactive videos and help you get the most from your video content. You’ve worked so hard to create your personalised video content, placed relevant messaging and target your audience. You want to be able to capitalise on your efforts.

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March 18, 2019 • Interactive Ads

Master Your Marketing Funnel with Videos

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Video Content – an Introduction to the Funnel. Generate curiosity at every stage of the marketing funnel

Gone are the days when using passive ways to woo customers used to be the norm. In today’s dynamic business environment, businesses need to talk to their target audience at every stage of their journey from discovering the company to becoming regular customers. In this digital age where a plethora of options are just a click away, businesses need to engage their target audience and customers at every stage of the customer journey. One way of achieving this objective is by exposing the target audience to informational and compelling content. Before we talk about how you can engage your target audience at every stage of their journey, let’s first understand how a marketing funnel works.

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March 13, 2019 • Interactive Ads

Interactive travel videos – the art of storytelling

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Interactive travel videos

We all know that video content drives stronger engagement and builds an emotional connection. A video becomes an essential part of the strategy in travel and online tourism marketing which helps to attract more visitors. In today’s surplus of online travel content, consumers are savvy in making choices and discretionary when it comes to absorbing information. The responsibility of travel brands now lies in their flexibility, connecting with consumers wherever they are on-the-go. Getting that digestible, exclusive and mobile-friendly content into their hands will remain a goal for travel brands, one that they must evolve to keep up to terms with.

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February 18, 2019 • Interactive Ads

How to Use Interactive Video to Better Engage and Hire Top Talent

 

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There are a gazillion reasons why video needs to be a core part of a company’s recruitment strategy. Videos can help businesses attract attention, bring more candidates to the table, and present the company’s story and vision in a compelling fashion. This translates into improved candidate experiences and more applications. Continue Reading

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February 4, 2019 • Interactive Ads

Embrace 2019 Video Marketing Trends

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Influencers and Video Marketing


Aren’t you curious how other brands embrace the latest video marketing trends? Keep your business and marketing ahead of the game and look at how others are adapting to market changes. Make most of the essential trends paving the way of today consumers behaviour.
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Six Top Interactive Video Trends You Should Consider in 2019

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Top Interactive Video Trends 2019

 

It’s the beginning of the new year, which means developing a new marketing and content strategy for your brand. Wouldn’t it be great if someone gave you a road map for 2019, and told you what your audiences expect from you this year-video content wise?

If you are thinking about researching video trends, we have got you covered. By looking at what worked in the past, and the kind of videos people have been paying attention to, we have come up with six exciting and most importantly doable trends for this year. We hope that these trends will help you plan your video campaigns for more effective results. Continue Reading

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Best Ways to Use Interactive Videos

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Best Way To Use Interactive Videos For Your Brand

A lot of the videos out there are linear in form – you view them, feel moved by them (or not!), and then you proceed to ‘like’ them, share them or start watching another video. They provide a multi-sensory experience but don’t go beyond it to interact with you. Interactive videos fill this gap by including ‘hotspots’ that you can click within the video to interface with the content in different ways.

If your business is already utilising video marketing, interactive videos can be the evolution that you have been seeking from the regular audio-video experience your audience is accustomed to. You can consider a variety of ways to incorporate interactive technology into your product or brand videos, as discussed below. But what are the best ways to use interactive videos?  Continue Reading

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Never Stop, Never Settle – Interactive Video Brand Advertising in Beverage Industry

Hennessy Video Brand Advertising

Interactive Video Brand Advertising in Beverage Industry

E-commerce has taken many industries by storm in past years, and the beverage industry is no exception. Despite many legal challenges to online advertising and sale of alcohol beverages, the industry has grown 20% YOY over the past 10 years*. Many baverage brands started to use interactive video brand advertising to tap into more significant possibilities of video. Continue Reading

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