We all know that video content drives stronger engagement and builds an emotional connection. A video becomes an essential part of the strategy in travel and online tourism marketing which helps to attract more visitors. In today’s surplus of online travel content, consumers are savvy in making choices and discretionary when it comes to absorbing information. The responsibility of travel brands now lies in their flexibility, connecting with consumers wherever they are on-the-go. Getting that digestible, exclusive and mobile-friendly content into their hands will remain a goal for travel brands, one that they must evolve to keep up to terms with.
There are a gazillion reasons why video needs to be a core part of a company’s recruitment strategy. Videos can help businesses attract attention, bring more candidates to the table, and present the company’s story and vision in a compelling fashion. This translates into improved candidate experiences and more applications. Continue Reading
Aren’t you curious how other brands embrace the latest video marketing trends? Keep your business and marketing ahead of the game and look at how others are adapting to market changes. Make most of the essential trends paving the way of today consumers behaviour. Continue Reading
It’s the beginning of the new year, which means developing a new marketing and content strategy for your brand. Wouldn’t it be great if someone gave you a road map for 2019, and told you what your audiences expect from you this year-video content wise?
If you are thinking about researching video trends, we have got you covered. By looking at what worked in the past, and the kind of videos people have been paying attention to, we have come up with six exciting and most importantly doable trends for this year. We hope that these trends will help you plan your video campaigns for more effective results. Continue Reading
A lot of the videos out there are linear in form – you view them, feel moved by them (or not!), and then you proceed to ‘like’ them, share them or start watching another video. They provide a multi-sensory experience but don’t go beyond it to interact with you. Interactive videos fill this gap by including ‘hotspots’ that you can click within the video to interface with the content in different ways.
If your business is already utilising video marketing, interactive videos can be the evolution that you have been seeking from the regular audio-video experience your audience is accustomed to. You can consider a variety of ways to incorporate interactive technology into your product or brand videos, as discussed below. But what are the best ways to use interactive videos? Continue Reading
E-commerce has taken many industries by storm in past years, and the beverage industry is no exception. Despite many legal challenges to online advertising and sale of alcohol beverages, the industry has grown 20% YOY over the past 10 years*. Many baverage brands started to use interactive video brand advertising to tap into more significant possibilities of video. Continue Reading
Creating a piece of video content is no easy feat, so it goes without saying that we all want it to perform! Perhaps you want to increase traffic to your e-commerce site, improve customer engagement or achieve higher brand awareness. We can’t tell you how many times we have faced the same situation! Here are some of the success tips we religiously follow and its shown us promising results! We hope it does for you too. Continue Reading
2018 was the breakthrough year of interactive videos. We’re excited about our best performing advertisement of year. To help you recap take a look at our Top 5 Interactive Wootagged Brands in 2018 who have seen tremendous uplift in their performance by interacting with their audience across locations likes of Singapore, Australia, Japan, HongKong, Philippines & more. Continue Reading