Myth or Is this a Fact? Programmatic Advertising Edition!
Myths vs Facts of Programmatic Buying Only Unused inventory is available on Programmatic One common myth with Programmatic Advertising is that the auction bidding is primarily limited to unused inventory. These days, programmatic buying has become the primary choice for advertisers and publishers alike where…
A “How To” on boosting customer engagement on your Videos!
Introduction In today’s times, there is no question about the challenges that the brands face in remaining distinct, attractive and evidently different from their competitors. With product differentiation, brands and marketers these days have to also shift focus on a differential strategy for promoting their…
Ads on Netflix?
Background Earlier this week, Netflix announced for the first time that their subscriber numbers saw a downward trend. Infact, it is predicted to lose another 2 million subscribers this quarter in addition to the previous one. Stocks have plummeted and it is upto Netflix to…
Introducing the NFTs Embracing Interactive Video
Flying in the face of doubters, NFTs don’t seem to be going anywhere. In fact, they’re continually expanding into more industries as brands take advantage of the interaction that they bring to consumers of all stripes. Amidst the expansion, we’ve begun to see a rapid…
This Ramadan, Build Relevancy to drive Awareness!
Ramadan Season is here and with it comes the opportunity for marketers across different industries and regions to jump on the plethora of opportunities this season provides. Why is this important?As a Marketer, it is extremely vital to understand customer behavior. And this behavior is…
Decoding Hong Kong’s take on Interactive Video Marketing with Vienna!
Next up in our series of “Expert Speaks” is introducing Ms. Vienna Ip who is heading our Operations in Hong Kong. With only a couple months under her belt in Wootag, Vienna has had a commendable start and we reached out to her to learn…
Exploring Indonesia wearing the Interactivity Lens!
Next up in our series of “Expert Speaks” is with introducing Ms. Hesty Syah who is heading our Operations in Indonesia. With only a couple months under her belt in Wootag, Hesty has had a commendable start and we reached out to her to learn…
The Paradigm Shift of Interactive Videos in Taiwan!
First one in our series of “Expert Speaks” is introducing Ms. Gemini Hsieh who is heading our Operations in Taiwan. With considerable experience under her belt with Wootag, Gemini has had a commendable record and we reached out to her to learn more about insights…
Introducing Wootag’s Official 2021 Audience Insights Report!
Download our latest Audience Insights Report here! Before we delve further into what the insights are and what we can refer from them, let’s take a look at understanding why are audience insights and its related information relevant to us? Let me start here by…
Driving success with Data and Insights
The advertising world has evolved and is looking at metrics beyond Impressions, completion rates, clickthrough rates. Advertisers want to know what the data means, how they can interpret signals from the data and how this becomes useful for them both at a campaign level as…
