Interactive Video Marketing Platform

Interactive Ads Category

Never Stop, Never Settle – Interactive Video Brand Advertising in Beverage Industry

Hennessy Video Brand Advertising

Interactive Video Brand Advertising in Beverage Industry

E-commerce has taken many industries by storm in past years, and the beverage industry is no exception. Despite many legal challenges to online advertising and sale of alcohol beverages, the industry has grown 20% YOY over the past 10 years*. Many baverage brands started to use interactive video brand advertising to tap into more significant possibilities of video. Continue Reading

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How to create a highly effective video campaigns

Interactive Video Marketing Strategy

Creating a piece of video content is no easy feat, so it goes without saying that we all want it to perform! Perhaps you want to increase traffic to your e-commerce site, improve customer engagement or achieve higher brand awareness. We can’t tell you how many times we have faced the same situation! Here are some of the success tips we religiously follow and its shown us promising results! We hope it does for you too. Continue Reading

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The Top 5 Interactive Wootagged Brands in 2018

Wootaged Brands 2018

The Top 5 Interactive Wootaged Brands in 2018

2018 was the breakthrough year of interactive videos. We’re excited about our best performing advertisement of year. To help you recap take a look at our Top 5 Interactive Wootagged Brands in 2018 who have seen tremendous uplift in their performance by interacting with their audience across locations likes of Singapore, Australia, Japan, HongKong, Philippines & more. Continue Reading

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Programmatic Channels Viewing Experience – Ford

Ford Interactive Video Advertisement

Ford – Programmatic Channels Viewing Experience

This week take a look at a powerful execution by Ford, across programmatic channels, to increase the awareness and time spent by the audience within their videos by using Wootag’s Video in Video feature! Continue Reading

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December 21, 2017 • Interactive Ads

Wootag’s Picks for Best Engagement Videos for 2017

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Here’s a rundown from the ads that have made an impact, either with thought-provoking campaigns, audience engagement or the use of effective content marketing. From the masterful to the memorable and inspirational, here are Wootag’s picks on the best video advertisements of 2017. Continue Reading

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December 14, 2017 • Featured, Interactive Ads, Video Marketing

Science of stockpiling during retail flash online sales

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Hitting $5 billion in transactions in less than 15 minutes on Singles Day, made this the biggest day in online sales this year. This trend is slowly becoming prominent in Asia and the reasons behind this consumer behaviour of buying products in bulk during special occasions is clear. Continue Reading

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December 7, 2017 • Interactive Ads

Driving curiosity, emotions and significance in travel videos

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A little known fact is that most travellers are happiest when they are planning and researching their vacation as opposed to when while travelling. That means their decision-making and emotional contagion is most promising before departure.

Digital video is a powerful tool for targeting travellers during the planning and research stage – the visual impact is useful at conveying a point of view and triggering an emotion-driven action. Forbes conducted a study revealing how people react strongly to emotions and emotion-driven storytelling is most likely to engage broader audiences.

In our following examples, we will show you the most effective ways of creating videos with a compelling story. These videos feature memorable takeaways, inspire curiosity and anticipation, make your potential customers feel significant and engage with their everyday life. Continue Reading

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November 29, 2017 • Featured, Interactive Ads, Video Marketing

Understand your consumer before driving their interaction

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The stakes for content that’s engaging, valuable and memorable are high – and interactive video is taking this tide by storm. As a viewer, going from passive consumer to being proactive in the driver’s seat is a bullet-proof way of remembering the content. Developing a meaningful and personalised relationship means understanding your consumer’s habits, paying attention to how they think and communicating with them so that it isn’t intrusive. Continue Reading

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November 27, 2017 • Featured, Interactive Ads, Video Marketing

Personalisation the path to customer success and trust

Wootag-raj-sander

Consumer personalisation is the way forward for retailers these days as online shoppers become more selective and sophisticated. In an exclusive interview with The Rundown, Wootag was invited to share insights on personalisation in digital commerce.

Driven by curiosity and a need for relevant content, Wootag chatted with CNBC Asia on how today’s user experience will direct users to the touchpoints and calls to action that are most suitable. Overall, the ease and functionality of the user experience is of utmost importance. Continue Reading

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