Interactive Video Marketing Platform

Interactive Ads Category

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December 7, 2017 • Interactive Ads

Driving curiosity, emotions and significance in travel videos

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A little known fact is that most travellers are happiest when they are planning and researching their vacation as opposed to when while travelling. That means their decision-making and emotional contagion is most promising before departure.

Digital video is a powerful tool for targeting travellers during the planning and research stage – the visual impact is useful at conveying a point of view and triggering an emotion-driven action. Forbes conducted a study revealing how people react strongly to emotions and emotion-driven storytelling is most likely to engage broader audiences.

In our following examples, we will show you the most effective ways of creating videos with a compelling story. These videos feature memorable takeaways, inspire curiosity and anticipation, make your potential customers feel significant and engage with their everyday life.

Storytelling that drives emotions will engage well

Destination videos are not just about selling an Instagram-styled dreamy lifestyle filled with places to be “seen and heard” and yawning landscapes. By having a relatable aspiration and believable storyline, audiences enter a “safe zone” where they are more likely to share your story and be an ambassador of the experience. Countries brand themselves with videos that showcase their depth and diversity. In Macau’s Vibrant Moments, Palestine’s Spirituality of Palestine, Colombia’s Colombia is Magic Realism and Hungary’s More than Expected, the art of their storytelling lies in being true to yourself and slowing down to absorb your surroundings. Be it exquisite nature, the peace of calm reflection or high-intensity adventure, travellers want to be able to let their emotions be captured, a point of view mirrored and have the story speak to them.

Adopting travel vloggers as your “point person” with a point of view Lending a credible and compelling point of view to your travel video may not come naturally without the right voice so you’ll want to have a travel vlogger do it for you. Enabling an authentic, personalised first-person view experience of a destination is a considerable boost when it comes to enhancing audience decision making. Kombi Life is practical for low budgets, entertaining and humorous, following a backpacker’s four year drive from Chile to Alaska. The hit video series has over 110,000 followers and features a mix of Top Gear-styled guidance with The Bachelor’s sensational drama.

Create impact and calls to action through integration

You don’t want a seamless and visually appealing piece of content flattering. Make sure your viewers aren’t dropping off and respond with the right call to action with a substantial implementation plan.

Combine integration, placement and messaging to see an increase in demand
from passengers, drive bookings and comparisons as well as develop awareness
of your product variants. A video for Visit Denmark allows users to design their
own itinerary based off selected interest and was able to post, share and book
their ‘self-designed’ itinerary. This ability to combine passions, aspiration and
independent decisions makes their video strategy one worth following!

04-2Catering to intention

Figure out what exactly your audience desires most so you can craft a story that drives a huge relevance to users with strong persuasion and emotional connectivity. Is it inspiration, freedom, education, practical advice or the latest news?
Connecting the loop of emotional connectivity to a personal interest in their actions is next wave to audience engagement. Rather than merely giving comments or liking a video, your video will need to have a well crafted call-to-action that gives them the ability to act.

Recognising a misperception among Americans considering Holland as a destination, the Holland: the Original Cool campaign is looking to redefine its reputation in the United States. The video urges using humorous educational points and tapping into American passions, for undecided Americans to travel and see it for themselves.

Make purchase points accessible and interactive

Interactivity drives the human touch which bumps engagement and connects with real-time ease. Having interactive elements in your travel video allow you to focus on the unique and conversational – be it a locally known expertise or product to an iconic attraction. The bonus of interaction will allow content that stands out and resonates with your audience. Wootag has seen more than 15% of viewers interact with products and services due to their relevance which leads to engagements within the video for booking and travel planning.

More purposeful campaigns and personalised websites with the help of video

With a website that’s more personalised, visitors can look forward to receiving
content that is more contextualised and purpose-driven. Each site or campaign visit offers a unique experience and users feel contented that they are able to consume the right content that identifies with their thoughts and matches their interests. Spanish Iberian Airlines polled its customers about their dream destinations and who their ideal travel partner would be. It then used the data to create personalised emails to whomever they had identified as a travel companion with a greeting card that contains specific interest points.

Feature interviews/dialogue with locals

Travellers appreciate having an insider tip or opinion in the video they consume.
Be it insider knowledge, special traveller tips or a meaningful conversation, these
videos will have stories that will be shared both on social media and by word of mouth to other travellers. In a travel campaign for Accor Shanghai, the hotel group spoke to residents about the evolving identity and appearance of the city’s lesser known points.

Create storylines that focus on “stress reductors”

Travelling can at times be frustrating and frantic, an aspect which many videos and commercials fail to capture. By weaving practical know-how and essential trip preparation in a novel and exciting way, your video is likely to see many social shares and have people leave comments and ask questions. According to the New Road to Happiness Study, the following situations are ones that create the most stress in travellers and your video should articulate concerns and provide tips on these topics:

  • Wasting time figuring things (28%)
  • Being unfamiliar with the destination (25%)
  • Managing transportation (21%)
  • Driving curiosity and anticipation leads to engagement (20%)

Videos with powerful stories increase the likelihood of viewers sharing them as they wish to let others connect. As humans are curious beings with a need to aspire and relate to others, the impact of seeing a place through the eyes of a real person will stir in viewers emotions that translate to distinct calls to action. By creating stories with education and awareness that viewers find meaningful, you’re set for a viewer following that will look out for your storytelling and engage with the relevant actions.

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November 29, 2017 • Featured, Interactive Ads, Video Marketing

Understand your consumer before driving their interaction

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The stakes for content that’s engaging, valuable and memorable are high – and interactive video is taking this tide by storm. As a viewer, going from passive consumer to being proactive in the driver’s seat is a bullet-proof way of remembering the content. Developing a meaningful and personalised relationship means understanding your consumer’s habits, paying attention to how they think and communicating with them so that it isn’t intrusive.

There are multiple ways you could use video storytelling to engage your consumer better be it gathering data and insights about your viewers, finding out how much your viewers know while watching or allowing brands to direct consumers to websites. With the right message framed and storytelling mapped, your video is a vessel for identifying targeted behaviours, tailoring to preferences and seeing end-to-end calls to action.

Here are some freshly minted examples of interactive storytelling driving consumers towards more satisfying user experience and meaningful brand recall.

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November 27, 2017 • Featured, Interactive Ads, Video Marketing

Personalisation the path to customer success and trust

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Consumer personalisation is the way forward for retailers these days as online shoppers become more selective and sophisticated. In an exclusive interview with The Rundown, Wootag was invited to share insights on personalisation in digital commerce.

Driven by curiosity and a need for relevant content, Wootag chatted with CNBC Asia on how today’s user experience will direct users to the touchpoints and calls to action that are most suitable. Overall, the ease and functionality of the user experience is of utmost importance.

Be it directing them to a nearby retail store or giving suitable links about an item of interest, Wootag delivers an experience that is designed for and driven by consumers. When asked about how Wootag differs from other platforms that may be too “have a backlash without having someone sell something”.

Raj Sunder, CEO and founder of Wootag says, “It’s important to always show the relevance.” Mr Sunder also gave the example of Dan Murphy creating the real-time impact of the human touch.

Mr Sunder adds, “The brand campaign went live during Christmas last year and found human tabs more richer for product A as compared to product B and hence entered a partnership with an e-commerce store to give more discounts for product A, hence hiking sales in a short time. The type of personalised insight into data will allows retailers the power to decide which product to ship during flash sales for Black Friday or Christmas.”

Overall, Wootag strengthens the reach and user-friendliness of businesses by giving interactive tags throughout the video, allowing brands to sell products directly on video and yielding richer user engagement and ROI data.

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November 21, 2017 • Featured, Interactive Ads, Video Marketing

Global Content Forum 2017: Product relevance and content personalisation key to engaging audiences

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The demand for content personalisation intensifies as audiences grow more transparent in their choices, varied in their interests and inconsistent with their buyer behaviour. There are language and cultural differences faced when scaling globally and within each market, you can segment audiences through numerous indicators.

Regardless of the industry, you work in or your interests and consumption habits, there is a wealth of content in the marketplace customised to your individual needs.

Making sure the content is identified and consumed by the right person and followed with the right call-to-action requires a careful marketing mix of product relevance and personalisation.

Wootag was recently honoured as ‘Marketing Technology Company of the Year’ by Mumbrella 360 Asia for the platform’s capability to help brands scale to market and expand to new audiences. The platform also supports brands in developing their engagement, interactivity and visibility in Asia.

At the Transperfect Global Content Forum, Wootag had the opportunity to sit in on the sessions and gleaned some takeaways on what it takes to succeed in the fast-moving global content space.

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November 16, 2017 • Featured, Interactive Ads, Video Marketing

Mumbrella 360 Asia: Content with a dedicated human touch, relevance and honesty

Mumbrella 360 Asia

Honouring the brightest, boldest and most innovative in advertising, digital media and beyond, the Mumbrella 360 Asia conference had a strong focus on the ever-changing world of content marketing.

Wootag was thrilled to be named ‘Marketing Technology Company of the Year’ and be placed in the league of brands that are recognised for their ability to engage audiences through a combination of content and product relevance. The platform received the accolade for allowing holistic 360-degree views of the product, creating a culturally aligned user experience that resonates with viewers and product intelligence around the brand’s touchpoints.

The speakers, including those from Reuters, VICE, Buzzfeed, Click2View, BBC Storyworks and Under Armour Sports argued for the importance of content that is culturally relevant, unique and useful to a specific target and that produces something that is actionable and authentic.

Wootag had the opportunity to sit in the sessions and here are observations that make for good food for thought.

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November 9, 2017 • Featured, Interactive Ads, Video Marketing

Wootag receive recognition as ‘Marketing Technology Company of the Year’

'Marketing Technology Company of the Year' - Wootag

Wootag – ‘Marketing Technology Company of the Year’

Wootag  ‘Marketing Technology Company of the Year’ – The Mumbrella 360 Asia Awards

The Mumbrella 360 Asia awards are the industry metric for the most innovative and most creative players in the media, marketing and advertising industries, and beyond. Wootag is deeply honoured to receive recognition as ‘Marketing Technology Company of the Year’.

Using video touchpoints and real-time insights, brands are propelling towards interactive video for developing closer ties and relevance to their user base. Brands that understand the tensions that customers are facing and regard their time and decision-making as paramount will have the highest audience engagement and succeed in market penetration.

Raj Sunder, Founder and CEO of Wootag says, “Wootag is pleased to be able to help brands create more well-synced and available touchpoints and help scale their audience engagement and data insights. Video interactivity will be the force driving their overall brand integration and technology to help them be more personalised and culturally relevant.”

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November 8, 2017 • Featured, Interactive Ads, Video Marketing

Championing and shaping audience engagement with interactive technology

 

Audience Engagement

Audiences are becoming increasingly fragmented and detached in today’s digital space. They hold autonomy and discretion of which content they wish to consume and the content that they engage with most will be the ones that get top-of-mind and global reach.

Indeed, in this day and age of excess, quality content that is useful and unique, timely or taps on technology to project a memorable personality will be the champions of audience engagement. Hence, technology has an increasingly powerful impact on determining audience emotions or driving their curiosity. Similarly, its power sees brands strengthening their relevance and loyalty among followers.

Real-time responsive advertising in London’s Piccadilly Circus

Many of today’s heavily populated cities are conceiving new ways of engaging with audiences that are responsive to urban lifestyles and that fit to the pulse of changing consumer behaviour. Particularly, merging video with technology to activate personalisation for brands.

In London, a city whose identity is constantly evolving, and where the competition for creativity is keen, it’s a tough act to keep audiences interested, engaged, and most importantly, take action. The iconic screens of Piccadilly will soon be equipped to display targeted ads and engage with audiences based on tracking ages, genders, social sentiments and moods of the group.

According to the Verge and Wired, brands making an entrance on the rotating interactive screen include Samsung, Coca-Cola, Hyundai, and L’Oreal.

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November 2, 2017 • Featured, Interactive Ads, Video Marketing

Millennial 2020: Driving human connection in digital commerce

 

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The Millennial 2020 conference celebrates the continuous innovation of start-ups and changes taking place in the digital commerce experience.

With a flurry of change, the digital commerce revolution leaves users with much to aspire to and be excited about. It’s tough staying on top of experience-led campaigns and understanding how best to use the variety of platforms and technologies, which leaves Millennial 2020 as a prime space for learning, exchange and synergy.

Wootag is honoured to be named as one of the 30 most promising start-ups under the Unilever Foundry, a recognition of reinventing the customer experience, injecting interactivity to video and adding a human simplicity to digital commerce.

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October 31, 2017 • Featured, Interactive Ads, Video Marketing

First Look Asia: Wootag on shopper interactivity – interview

Shopper interactivity - Wootag Interview

Wootag on shopper interactivity – interview

The ways in which we shop are becoming increasingly effortless and diverse. There is also pressure for online stores to think outside the box more and find newer ways to engage and retain customers.

Wootag is delighted to chat with Channel NewsAsia’s First Look Asia for our perspective on how today’s user experience will be driven by curiosity as well as a desire for relevant content.

Wootag on shopper interactivity

In a mobile-hyperactive world, shoppers are looking for increased convenience, reducing time and money, and lightening their burdens. Raj Sunder, CEO and founder of Wootag, shared with CNA alongside a panel comprising EY and Adatos AI, about the way in which technology is redefining the way people shop and the new frontiers of merging both online and offline shopping. 

 

 

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October 26, 2017 • Featured, Interactive Ads, Video Marketing

Interactive travel videos – win consumers over

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In today’s surplus of online travel content, consumers are savvy in making choices and discretionary when it comes to absorbing information. The responsibility of travel brands now lies in their flexibility, connecting with consumers wherever they are on-the-go. Getting that digestible, exclusive and mobile-friendly content into their hands will remain a goal for travel brands, one that they must evolve to keep up to terms with.

Be it airlines, hotels, destinations, tourism bodies, traveller comparison websites or Airbnb properties, they are all aware of the consumer’s purchasing cycle prone to change. This change is as much as their social media habits and content preferences.

In view of this constant fluctuation, travel brands need to reconsider their marketing strategy and pump resources into interactive channels. Today, social channels are the default space where people ask for recommendations, chat with live chatbots, look at social posts of a place and watch dynamic videos.

Instead of polished Photoshopped destination videos, consumers trust bloggers’ instincts, word-of-mouth from Instagram influencers and what is most frequently shared as what they trust and rate worthy.

Here are some of the features that consumers look out for in a video that helps to influence their decision and give the right prompts and action.

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