Exploring Indonesia wearing the Interactivity Lens!
Next up in our series of “Expert Speaks” is with introducing Ms. Hesty Syah who is heading our Operations in Indonesia. With only a couple months under her belt in Wootag, Hesty has had a commendable start and we reached out to her to learn…
The Paradigm Shift of Interactive Videos in Taiwan!
First one in our series of “Expert Speaks” is introducing Ms. Gemini Hsieh who is heading our Operations in Taiwan. With considerable experience under her belt with Wootag, Gemini has had a commendable record and we reached out to her to learn more about insights…
Introducing Wootag’s Official 2021 Audience Insights Report!
Download our latest Audience Insights Report here! Before we delve further into what the insights are and what we can refer from them, let’s take a look at understanding why are audience insights and its related information relevant to us? Let me start here by…
Driving success with Data and Insights
The advertising world has evolved and is looking at metrics beyond Impressions, completion rates, clickthrough rates. Advertisers want to know what the data means, how they can interpret signals from the data and how this becomes useful for them both at a campaign level as…
The Best Wootagged Brand Videos – 2021 (Part 2)
With 2021 bringing a ray of hope across the world, we’ve all observed a surge in companies and brands taking a step forward in building resilience through these times and taking steps forward to connect with their customers. In the world of advertising, this is…
The Best Wootagged Brand Videos – 2021 (Part 1)
A successful marketing Ad Campaign leaves a mark and clearly attributes the brand’s value to the viewer. In terms of video advertisements, they should be promotional, persuasive, and original with a targeted message. We here at Wootag are all about delivering the right message and…
December: The final countdown to 2022.”
While we step foot into the new beginnings and new endeavors, we look back and reflect upon the year that was 2021. It is something about the impending new year that makes us glace through the last 12 months. The roller coaster ride that we…
#WootagWrapsup2021
Less than 2 weeks left for 2021 to end! And what a roller coaster of a ride it has been! We at Wootag are extremely grateful for the year that went by and for what’s to come, beginning 2022! Spirits are high to grow and…
Top 5 verticals and addressing their objective!
Based on Microsoft’s analysis of consumer trends in early 2021 (linked here), we notice the top 5 verticals and the trends we might spot in the year of 2021. Come the end of 2021, let’s have a look at the consumer trends and the top…
More on Interactive Videos Pt 2!
Static ads depend on a short window of time to make a lasting impression on its passive audience. As voices quoted: “Interactive ads are essentially any form of advertising that invites its audience to actively engage with the ad content beyond passive consumption.” Interactive ads…
