What about Interactive Advertising?
The field of Marketing changes rapidly. In today’s world, consumers have come to expect increased responsiveness and interaction with the businesses. Magna reported that “Interactive video ads drive 47% more time viewing a marketing message compared to a non-interactive ad.” Evidence suggests, Interactive Ads can…
How do Cultures and Languages Shape Viewers Experience?
Without focusing on regional marketing efforts, businesses can miss out on customer growth and loyalty from their consumer base. Local marketing efforts help foster targeted marketing efforts facilitating better customer engagement. For businesses globally, establishing regional marketing efforts has been key primarily in expansion and…
Learn More on how Vietnamese audiences are amongst the most digitally active in SEA
Southeast Asia is the fastest growing region in the world when we speak of digital advertising spend – comprising countries like Hong Kong, Vietnam, Singapore, Thailand, Philippines etc. Vietnam being one among the top most digitally active audiences within South East Asia. In fact, ongoing…
Unlock Wootag’s 2020 Audience Behavioural Insights!
In today’s time, we are all undoubtedly navigating towards a more data driven decision making approach in many aspects of our lives. We, at Wootag, decided to look back at data ranging from over 15,000 video executions to bring to you our Audience – Behavioural…
The Evolution of Advertising with the FMCG World
When one thinks of ‘growth’ within a particular industry, the graph of that looks different to different people – dependent on the factors one considers. Below, we’ll take a look at primarily three different verticals within the FMCG industry with a specific focus on their…
Part 2/2 of Wootag’s Best Executions for the year 2020
Continuing with Wootag’s Top Executions of 2020, here’s sharing Part 2. If you missed our Part 1 of this article, summarising a few handpicked Wootagged Executions of the year, do give that a quick read here. Smart Shine Smart PLDT enabled its viewers to learn…
Best Wootagged Executions of 2020 (Part1/2)
With a testing year of 2020 passing by, we’ve all observed companies far and wide across the world build resilience and see through these unprecedented and adverse times. Hence, We at Wootag decided to compile and highlight a few handpicked Wootagged executions in partnership with…
What does Interactive Video Marketing mean for you?
Imagine providing an experience where your viewers can engage with your video unlike ever before? “70% of marketers say interactive video engages audiences ”well” or ”very well,” and 68% of marketers believe it will continue to become a more important component of modern marketing mixes…
Leverage Wootag to navigate long-form video marketing!
What is Heavy Ad Intervention? Heavy Ad Interventions (HAI) is a new feature on Chrome browser that will unload ads considered to be “heavy” on the user’s device resource unless the user interacts with the ads. An ad will be subject to unload in case…
Let the Interactive Shopping begins this Festive Season!
A recent report from Campaign asia cited that despite falling household incomes as a result of the COVID-19 pandemic, a high proportion of consumers are still expecting to spend the same amount during this year’s holiday shopping season. (reference) WARC concurred based on a study…
