It’s morning, and I have my cup of coffee in one hand and my mobile phone in the other. I am scrolling through my Facebook Page when I see someone share a video of Mo Farah winning the 10,000 m Gold, despite having a brief fall. The video has the background music very aptly selected with the song “I get knocked down, but I get up again”, and shows the victorious moment in the end. This is definitely going to be a part of my motivational videos to watch when I feel like I need some visual pep talk. I scroll down further and see an exercise video my friend, who is also a fitness instructor, has posted. I check to see if I can I repeat these exercises at home. This goes on for some time until I reach the bottom of my coffee cup.
Video content on Facebook has become a part of our daily internet life. If you look at the reports on Comscore.com you will see that Facebook comes next to Google sites (primarily Youtube) in desktop video rankings. In fact, in August 2014, as reported by Beet.TV, Facebook surpassed Youtube in Desktop viewing. So if you are considering video marketing it’s definitely the time to consider Facebook as a platform in itself to promote your videos.
Facebook as a platform for your videos is interesting because you see these videos showing up on your feed when you are not particularly looking for something. Before you know it, if the visuals and the video content are right you have not just watched the video, you have shared it as well. Considering that Facebook is no more just a social media platform to make connections, but also one to create a strong brand image, marketing videos immediately become a part of this brand building activity. Collectively we not only watch more videos, but we also post more videos. As wersm.com published in April this year, Facebook boasts of almost 8 billion daily video views.
When it comes to brainstorming content for your marketing videos, you never know where inspiration hits you. No matter how much you read up tips and tricks, sometimes all it takes for an idea to hit you is when you are least expecting. So here are five videos that we stumbled upon when we were not actually looking for them. We hope these videos give you inspiration for your campaigns.
1) Nike- The Switch
We have said this before and we sill say this again. Everybody loves a good story and they definitely make your videos interesting. Nike’s “The Switch” has all the elements of a great story presented to you in a short time. It’s funny, it makes us curious and it has enough football action to keep us all glued to the video. Oh wait! did we say it also has Cristiano Ronaldo? I guess we can rest our case now. Continue Reading
When I say video marketing the first thing that probably comes to your mind is fashion, or sports, or a technology related product. However, video marketing is such a powerful tool that it can be used in other areas as well to create the kind of impact that your product deserves. Have you ever thought of video marketing your book? If you have not, then we hope that you will change your mind by the end of this article.
First a few facts (Source)
1. “Readers are 64% more likely to purchase your book if they see a book trailer that effectively promotes your book.”
2. “Visitors to your author website stay an average of 2 minutes longer than on author sites that do not use video.”
Video marketing books do not essentially limit you to book trailers. Book trailers need to be carefully crafted to make the right impact, which is often hard. Opinions are divided on book trailers, but the overall benefits of video marketing your books cannot be overlooked. Especially, when your video enables the purchase of the book directly through the video content, you are providing your readers with a preview and an option to purchase the book in one place. So your book videos are now a one-stop shop to purchase the book. Use Wootag to share details about your book and make purchasing it easier. Here are a few links that will give you all the information you need. Continue Reading
Videos are becoming one of the most important and innovative elements in the modern marketing mix. They are essential in helping businesses gain a greater market share. Savvy marketers understand that great videos should not be simply “highly watchable” but interactive; enabling a 2-way communication process that helps businesses better understand customers & vice versa. The reward is a straight & convenient path to more customer conversions.
The Hard Truths about Video Marketing:
- Watchable videos & viral content ≠ sales.
- Views alone do not count. Customers do.
- Fulfilling awareness objectives ≠ sales objectives.
You have put a lot of hard work into constructing & monetizing your video. You do up a fine distribution plan & share it across all channels possible. As a marketer, you would ask yourself what’s the best way to ensure high sales-funnel performance & conversions. We can tell you how to maximize the potential of your video & get the results that you want.
Video analytics are important for determining how your viewers are reacting to your video, where viewers are coming from in geographical points & what makes them engage & transact. Customers are becoming increasingly adapt to technology making it important for brands to track their behaviour and device usage with analytics. Given this data, brands become more conscious of how to tweak their campaigns for better performance.
Let’s look at some metrics:
1. Time Period Viewed
Say that the new video you are uploading is going to air for a total duration of the 60s. You imagine your customers watching each carefully crafted scene to the very end. Your marketing instincts lead you to dive into analytics to determine if that is the result.
Interactivity can be applied to any business vertical videos. Hypothesis came with a background and a question:
Why would a Brand / Biz waste their content creation costs or Marketing or Advertising costs for just views? In Wootag we believe interactive videos can be used for any industry from FMCG, Fashion to Travel and many more.
Listing out all the experience we have gathered and allowed us to enable interactive videos within FMCG industry and companies like Unilever, Fashion like Zalora, Unboxing, Travel, Interactive Movie Trailer, Airline and many more.
Interactive shoppable videos
Shoppable Video experience to drive viewers to select their favourite dress and choose the size and colour right inside the video with a direct checkout deep linked onto their app.
Unboxing drives huge viewers participations, Based on Youtube stats – X% of viewers watch a product video before making their purchase decision.
Ever wondered booking a free sample of Tooth Brush to your family – here is a great example with Pepsodent capturing a viewer to interact and submit their details.
Are you interested to read more about the video travel industry visit: https://blog.wootag.com/interactive-travel-videos-win-consumers/