Do you believe that generating traffic for your video will give you the best success for your business? Here’s a new perspective to consider — in comparison to traffic, tracking your viewers and directing their actions are better ways for you to convert them into customers.
Video metrics are essential for rating and improving your video so that you get better conversions. By enabling metrics you have a wider opportunity at getting your viewers engaged and ready to purchase. Take, for example, the video for your new clothing range has just been filmed and you want to start seeing results from your customers. To generate a conversion, you want viewers to sign up, install the app, and add the product to cart from your video. As analytics are available on Wootag, these actions can be individually measured and used to review the conversion rate.
Continue reading to find out how using these metrics will deliver the best experience for your viewers.