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2758

March 4, 2015 • Interactive Ads, Video Marketing

Why video is your most powerful marketing weapon

video-marketing

Even the greatest products need a little help to get the word out. When Apple releases their next big thing, you get often get a huge conference followed by a beautiful video telling you why you need their product. Whenever you hear of a successful Kickstarter project, there almost always is a video accompanying the crowd-funding project.

Virtually no brand or company is exempt from the influence of video in this day and age, and words alone are simply not enough as we move towards a medium that caters to both our visual and auditory needs to create a powerful impression.

Let’s take a look at Evian’s 2013 ad campaign ’Baby & Me’, where adults suddenly learned what it was to be youthful again. Launched mid 2013, the video has garnered over 100 million views on Youtube to date. Imagine a company selling something as basic as water just got you to think about them, even if it’s for just a minute, and have people share it too. That‘s any marketer or startup’s dream.

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1189

February 23, 2015 • Interactive Ads

Your video ads are not just for entertainment, it can also mean business!

Screen Shot 2015-02-23 at 11.09.05 AM

The Super Bowl recently came to an end, and like all great sporting events, it saw advertisers cracking their brains trying to figure out how to make an ad that will captivate both the hearts and minds of their audience, and justify the huge $4.5 million price tag it cost for that 30-second spot. And BMW was no different.

Their ad was unique, it was different from the others, and it was funny. But did that brief moment on television help them meet their targeted return on investments? Only they would know.

For introducing a new product, probably one of the best things any company can do is to maintain a constant level of interest from their target demographics. Using the wide broadcast of the TV ad as a lure for the general audience, they could subsequently encourage interested parties to sign up and express their interest when their videos are viewed again later online. This would allow them to focus their marketing efforts on a more targeted group.

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