Interactive Video Marketing Platform

Interactive Video Content Category

10 Must-Follow Rules to Ace Video Marketing in 2020

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As we step into 2020, the use of video marketing by organizations is only growing. Be it FMCG, automobile, finance, fashion or any other niche, video marketing is a booming realm for everyone right now.

      92 percent of marketers who are using video marketing say that it’s an essential component of their marketing strategy. This number was 91 percent in 2019 and 85 percent in 2018. Also, 99 percent of marketers who use video for their marketing campaigns say that they will continue using video content even in 2020 (Source).

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    Nailing the video marketing ballgame

The above numbers clearly indicate how important video marketing is in today’s brand marketing scenario. However, the question that crops up is how to get the best out of video marketing. Without much ado, let’s take you through some of the rules that you must follow for this:

#1: Get your goals clear
The first step to acing your video marketing is to outline the goals you wish to achieve. It’s perfectly alright to create videos for every stage of your conversion funnel, but not without deciding your target stage. Here’s a quick overview:
Awareness stage: Create videos to attract new customers.
Consideration stage: Create videos to engage your audience.
Decision stage: Create videos that will close the sale and nurture your prospective customers.
You can also come up with video ideas to delight those people who have already made a purchase. Not to forget, an internal video would be a great way to recruit new employees or to boost the motivation of your team.

#2: Map out your buyer persona
After determining the stage of your marketing funnel, the video marketing rule you need to follow is finding your target audience. You need to define the persona of your buyers, meaning finding out those people who will watch and who will not watch your videos. This is particularly important when you are coming up with a new product or service. You can presume that people who wish to buy your product will also want to view your video content.

#3: Always tell a story
When you are creating video marketing content for your audience, you need to focus on bringing them some value. What could be more compelling than a story? This part is fun and tough at the same time. But once you do it, there’s no looking back for your brand.
The story you weave should align with your target audience, must address their pain point, introduce your offering, and solve their problem. It’s should be emotionally charged and inspire them to take an action. Also, putting the customer at the focal point of the story. Try making it as interactive as possible. Your brand can truly benefit from resonating with their personality. Here’s an example.

#4: Get creative
Your story needs to be catchy and memorable (95 percent of video viewers remember the message). You also need to keep in mind various creative requirements. Know the people from who you need to get your video content approved. It could your founder, manager, or your marketing team.
You also need to know the time it takes to get and incorporate their feedback. On-the-spot feedback is good, but it takes time to implement them. Such sudden changes can through the entire video marketing process out of kilter. So make sure you prepare for it in advance.

#5: Keep the length of the video in mind
Believe it or not, the last decade has seen the rise of shorter advertisements. They are crisp, to-the-point, and impactful at the same time. In today’s online world, where attention span is short, you need to say all you want in the fewest words possible. So, try to create shorter videos of 15 to 30 seconds.
However, the length will also depend on the distribution channel you are considering. No matter what, avoid going overboard with the length generally. Take YSL’s “Holiday Shopping Fever” as an example. The brand showed its special deals in this short yet beautiful style gallery.

#6: Budget wisely
You wants results from your video marketing efforts, but do you think it will be possible without expending some cash? Well, certainly no. But for judicious allocation of marketing funds, you need to budget realistically and smartly.
Creating certain video content could cost you more than others. So you need to do your research before you plunge into production. You also need to figure how you plan to go about creating it—whether you want to shoot in-house or hire an agency.

#7: Be mobile-friendly
Each year sees a 100-percent rise in video content consumption through mobile devices. Also, 85 percent of adults use multiple devices (Source). You may want to create videos for the horizontal screen (for example, TV), but know that vertical screens are trending these days.
This is because such videos fill the entire screen space and eliminate distractions. A majority of people prefer holding their mobile phones vertically because it’s just easier.

#8: Create websites with video content
To get the best out of video marketing, you need to focus on your website too. Video content isn’t meant only for social media channels or YouTube. They are a major part of your website too. Users tend to spend more time on websites that have video content.
So, incorporating video content in your brand’s website can help you make the best use of the content and showcase your brand.
Wootag video as embeds

#9: Make video search friendly
Video marketing and SEO go hand in hand. Videos have gone closer to the top of Google’s organic search results on both desktop and mobile pages, especially when the search engine is leveraging AI to crawl over snippets of video search queries.
As such, optimizing videos for search results is becoming increasingly important for brands and businesses. You should ensure that your video marketing takes care of this aspect.

#10: Have a call to action without fail
Last but the least, video marketing is incomplete without a call to action. You need to have a call to action at the end of your video to inspire your target audience to convert to an actual customer.
However, always remember that your consumers will be motivated to take an action, whether its clicking on your product or signing up for your email list, only if you offer real value to them, irrespective of your sales gimmicks and tactics.

Summary :
92 percent of marketers who are using video marketing say that it’s an essential component of their marketing strategy. Having a defined goal to targeted persona to video creative along with a necessary call to actions plays a key role in your marketing strategy across the funnel.

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Part 1 of Top 10 Wootagged Brands in 2019! Tap to learn more

Here’s a list of top 10 Wootagged Brands in 2019 – part 1/2.

Wootag Top 10

At Wootag, We have handpicked the top 10 brands that have enabled differentiated and award-winning Interactive Experience across various countries and unlocking performance! Here are the top five of the 10 brands, the next five brands coming your way soon…stay tuned!

Interactive Profiler from Cream Silk

Cream Silk from The Philippines unlocking users to select their persona ( Hair Style) within the video and letting them watch their preferred hairstyle.

Interactive Feature: Choose Your Persona | Video In Video | Interactive Pixels 

Brand: Unilever

 

Interactive Short to Long Form

Standard Chartered enabled viewers to interact with their brand refresh campaign allowing viewers to watch a long-form video within their short format ad placements, thereby achieving both scale & performance.

Interactive Feature: Video In Video

Markets: Singapore, Taiwan

Brand: Standard Chartered

 

One-Click HotSpot from Adidas

Adidas allowed users to interact with their latest shoe line through a HotSpot experience driving product recall and interaction.

Markets: Australia & New Zealand

Features: HotSpot | Showcase Gallery

Brand: Adidas

 

Choose your flavor from Nescafe

Nescafe ran an interactive poll to learn about the user’s intent towards new coffee flavors, eventually creating an interactive product study through their video marketing.

Market: Indonesia

Interactive Features: Poll

Brand: Nestle

 

Interactive Journey across Online & Offline

Uniqlo and Bobbi Brown for the first time mixed both Online and Offline experience within their video marketing by enabling viewers to interact with the product gallery and drive them towards online purchases along with a list of offline stores where they can walk-in.

Market: Malaysia, India, Singapore

Interactive Features: Product Gallery, Store Locator

Brand: Uniqlo, Bobbi Brown

 

Convert viewers into customers with Wootagged Interactive Videos. We love to hear from you and learn how we can help you. So, if you’re considering using Interactive Videos and want to know more, drop us a line and let’s chat about it.

 

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Transitioning from Users to Viewers Experience

wootag-interactive-video-player-1024x523User experience (UX) led the digital landscape transformation over the years. Design thinking evolved even as brands realized that websites and apps needed to be intuitive, easy to navigate and beautiful. While videos started out as a component of UX, they have now taken centre stage as far as creating a holistic viewer experience (VX) is concerned. In fact, VX is the new UX

Learning’s from User Experience Across All Channels

User experience (UX) refers to end-users’ digital experiences across products. It deals with consumers’ interactions with products and their experiences through this process. The experience the user has with each of these channels shapes their overall UX with the brand or company. Failure of UX in any channel has a negative impact on the overall user experience. Despite the focus on UX, a study finds that 72% out of 700 million websites fail to engage users consistently or in driving conversions. Three out of four apps are not used after the initial download.

Why Viewer Experience is Must

The transition to ‘VX’ from “UX’ has already happened. The quality of VX is deemed to be the most crucial factor that determines viewer engagement. VX is not about creating a single isolated video or explainer video on top of the website, but about creating a visual framework that includes multiple media assets all of which fit into the positioning of the brand. Optimal viewer experience is lined to engagement levels, recall and retention, conversion rates, ROI, lead generation and brand loyalty.The compelling power of videos is a major reason why the value of VX is phenomenally growing. People love watching moving images and interactive content much more than any other media. A staggering statistic is that by 2021, videos will comprise 80% of the total web traffic.

Interactive Video: Powerful Statistics

The future of interactive video marketing is already here. These trends for 2019 prove the dominance of interactive videos as marketing tools:

  • There is a 100% increase in mobile video consumption every year.
  • On YouTube, viewers watch more than one billion hours’ worth of video content every day, while on Facebook, video views per day are more than 8 billion. About 35 videos have had more than 2 billion views as of July 2019.
  • 93% of businesses gained a new customer on social media as a result of an interactive video.
  • 90% of consumers make a purchase decision after watching product videos.
  • Interactive videos boost viewing time with 88% more time spent on a website with an engaging video.

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Move Ahead in The Marketing Funnel With Interactive Video

Even as the customer journey gets more complex in the digital world, brands are increasingly focused on perfecting their funnel strategy. Consideration is the middle part of the marketing funnel that begins with awareness and ends with the conversion. Your customer can be aware of your brand, may even have an opinion about it, but awareness alone may not lead to a purchase. In fact, a recent study from Marketo shows 96% of potential buyers who visit a website are not yet ready to buy. It’s only when the buyer reaches the “consideration stage” that they start making the actual decision of making a purchase. Often called the “forgotten part of the funnel,” the consideration stage is where marketers need to focus their efforts.

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Why is the consideration stage of the marketing funnel important?

 At the top of the funnel is the awareness stage where consumers become aware of your brand’s existence. Past this stage is the consideration funnel where consumers conduct some amount of initial research. At this stage, they are aware they have a pain point and may be evaluating your service or product along with others as a potential solution. At this point, buyers will carry out more research to zero in on one brand and make a purchase decision. As per a study, while 71% of buyers utilise a search engine to discover a new service or product, 74% of them use search engines to dig deeper into the brand’s offerings to see if they match their specific needs.

At this stage, customers are also looking at product reviews, influencer’s opinions or recommendations to evaluate and compare your brand’s offerings with your competitor’s. For your brand to excel in leveraging the middle funnel, you need to channel macro and micro influencers that your consumers trust for purchase advice. While the content at this stage needs to explain the different solutions you offer, it should also begin to differentiate your brand from competitors. Marketing professionals need to provide solid evidence as to why your customer needs to trust in your brand with testimonials, case studies, lab tests, demonstration video and brand stories in an engaging format.

Role of interactive videos at the consideration stage

 Consumers today are overwhelmed with information overload, paid advertisements and ‘digital stalking’ that brands indulge in. A study found that while only 35% of digital ads were viewed, only 9% of these were viewed for more than a second. A mere 4% of ads were viewed for two seconds. Moreover, a majority of internet users utilise ad-blocking add-ons and extensions.  A vast majority of print and digital display ads suffer from “banner blindness” where the target audience ignores the ad, or the ad fails to engage the viewer long enough for moving the consumer to the purchase stage.

Interactive video content is highly effective in engaging leads and can boost purchases by as much as 144%. Here are some statistics on why interactive videos are the best tools at the consideration stage:

  • Four times as many potential customers prefer to watch a video about a service or product than reading about it
  • 50% of online users look for videos on product or service before visiting a store
  • Adults in the U.S. spend nearly six hours a day watching video
  • Eight seconds of video can convey as much information as 30,000 words
  • 87% of marketers say that interactive content grabs the attention of the reader more effectively than static content
  • 72% of businesses say video has improved their conversion rate
  • Viewers retain 95% of a message when they watch it in a video
  • 64% of potential consumers said watching a marketing video on social media influenced their purchase decision

Not surprisingly, 82% of marketers say interactive videos have yielded a good return on their investment while an equal number say videos are an integral part of marketing strategy. Interactive videos are the most valuable assets for marketers to push the customer from consideration stage to purchase stage.

Interactive videos can be used in multiple ways to educate the viewer by using product demonstrations, user testimonials, case studies to show how your product or service solves their problem. Videos help you build trust and showcase the human side of your brand by featuring brand stories, behind the scenes footage, quality policy or employee stories.

Types of Consideration Stage Videos

 Qantas created a virtual reality app that allows users to experience 360-degree video tours of exclusive tourism experiences. After enjoying the video tours, users have the option of booking a flight via the app. Financial services company Morgan created an interactive microsite to make users take a tour of some of the places that are most affected by climate change.

These are just two of the ways interactive videos can help in the consideration stage.There are multiple other ways to use the consideration stage video depending on what you offer, the industry niche and your target audience profile.

Some of the video types include:

  • Product comparison : Below Wootagged video will demonstrate how Estee Lauder is driving viewers to learn different shades available, allowing their audience to choose their preferred shade.

  •  Features Visualization : Here is Wootagged Ford Execution enabling their audience to watch and learn more about the features of the car driving strong consideration.

Other examples such as,

  • Expert guides
  • Live interaction videos
  • Games, quiz, puzzles
  • Calculators and configurators
  • Live chats
  • Interactive infographics
  • Animation

How Wootag helps in generating Audience Consideration

 As the leading authority on interactive videos, Wootag aims to transform your consumers’ experience by harnessing the power of visual storytelling. These figures speak volumes about how Wootag can help you achieve your marketing goals:

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To Download Infographic Audience Insights – Click here. 

An action-inspiring, compelling video not only boosts brand awareness but clears the path for purchase when used at the consideration stage of the funnel.

With interactive videos, you can not only engage with your viewers but also generate two times as many conversions and five times as many page views as compared to static ads. Calculators, before and after, demonstrations, quiz, poll or assessments – the possibilities are endless when it comes to how you can use interactive videos to generate interest in purchase.

Now that you know the immense potential of interactive videos in this stage of marketing, the next step is to device the right video strategy that resonates with your target audience.

Wootag steps in at the crucial phase of the marketing funnel to craft visually stunning interactive videos that help you accelerate brand visibility while driving conversions.

Get in touch with us today to take your brand to new heights of success.

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Future of Video Content Marketing – Interactive Shoppable Videos

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Video Content with Benefits – Interactive Shoppable Videos

Shoppable videos have been termed as the “Rising Star Of Your Marketing Strategy”. Video content that helps viewers turn into customers is a boon when used effectively. Shoppable videos simplify the buying funnel, they give you more consumer engagement and conversion rates but most importantly, they help you identify potential customers and provide actionable insights. Research has shown that 91% of buyers prefer visual and interactive content over traditional forms.
We already know this year people will be watching more videos, which means many purchase decisions will be made through your interactive video and social media content. So what is the future of shoppable videos and what kind of interactive video content will work best for you? Here are some trends that will help you answer these questions.

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4 Steps to Increase Employee Engagement and Loyalty with Interactive Videos

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Employees are the pillars of an organisation. To ensure long term business success, you need to motivate your employees to put their best foot forward. One way they can do this is by providing employee engagement and loyalty. Employee engagement and loyalty, more than just buzzwords, are critical factors that determine a business’s success. An engaged and loyal employee is a happy employee, who will go out of their way to help the company get a step closer to its milestones and goals every day.
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How to Use Interaction to Make Your Content Pop – Fun and Delicious Content and Interactive Ads

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Interactive content

The biggest challenge for businesses today is to keep the customer engaged. We live in an age where content is almost infinite. We’re generating way more content than we ever did and the production will, likely, never come to an end.

Speaking of content, one format that’s making waves is video content. For instance, on YouTube, the planet’s largest video sharing portal, there are 300 hours of new content being uploaded every minute! Continue Reading

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