Ford – Programmatic Channels Viewing Experience
This week take a look at a powerful execution by Ford, across programmatic channels, to increase the awareness and time spent by the audience within their videos by using Wootag’s Video in Video feature! Continue Reading
Interactive videos ads to empower your brand
Fashion brand videos are usually about sculpted models in glamorous landscapes or trendy locations and nothing more. Interactive video brand story by Abercrombie & Fitch. Continue Reading
Converting First Million Audience into Customers – The Wootag Way
Interactivity can be applied to any business vertical videos. Hypothesis came with a background and a question:
Why would a Brand / Biz waste their content creation costs or Marketing or Advertising costs for just views? In Wootag we believe interactive videos can be used for any industry from FMCG, Fashion to Travel and many more.
Listing out all the experience we have gathered and allowed us to enable interactive videos within FMCG industry and companies like Unilever, Fashion like Zalora, Unboxing, Travel, Interactive Movie Trailer, Airline and many more.
Shoppable Video experience to drive viewers to select their favourite dress and choose the size and colour right inside the video with a direct checkout deep linked onto their app.
Unboxing drives huge viewers participations, Based on Youtube stats – X% of viewers watch a product video before making their purchase decision.
Ever wondered booking a free sample of Tooth Brush to your family – here is a great example with Pepsodent capturing a viewer to interact and submit their details.
Are you interested to read more about the video travel industry visit: https://blog.wootag.com/interactive-travel-videos-win-consumers/
