Interactive Video Marketing Platform

Video Content Category

191

March 25, 2019 • Video Content, Video Marketing

Video Content on Every Step of Customer Journey – Awareness

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Create Awareness with Interactive Videos

Adding video to your marketing funnel increase conversion rates up to 65%. As videos, today have become the norm in inbound marketing 51.9% of marketing professionals worldwide said the video is the type of content with the best ROI. We will walk you step by step through whole buyer’s journey to show how video can help increase conversions in every stage of the marketing funnel. We will help you to understand better how to help buyers acknowledge their problem, educate them and provide expertise and finally to nurturing them down the path to a purchasing decision. According to the results, Global buying teams are relying on content like online videos to create vendor shortlists, as 65% of buyers download watched or 4-7 pieces of content. Consumed content is likely leading to a shortened decision as 70% of B2B technology decisions are now made in 6 months or less.

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Future of Video Content Marketing – Interactive Shoppable Videos

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Video Content with Benefits – Interactive Shoppable Videos

Shoppable videos have been termed as the “Rising Star Of Your Marketing Strategy”. Video content that helps viewers turn into customers is a boon when used effectively. Shoppable videos simplify the buying funnel, they give you more consumer engagement and conversion rates but most importantly, they help you identify potential customers and provide actionable insights. Research has shown that 91% of buyers prefer visual and interactive content over traditional forms.
We already know this year people will be watching more videos, which means many purchase decisions will be made through your interactive video and social media content. So what is the future of shoppable videos and what kind of interactive video content will work best for you? Here are some trends that will help you answer these questions.

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4 Steps to Increase Employee Engagement and Loyalty with Interactive Videos

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Employees are the pillars of an organisation. To ensure long term business success, you need to motivate your employees to put their best foot forward. One way they can do this is by providing employee engagement and loyalty. Employee engagement and loyalty, more than just buzzwords, are critical factors that determine a business’s success. An engaged and loyal employee is a happy employee, who will go out of their way to help the company get a step closer to its milestones and goals every day.
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How to Use Interaction to Make Your Content Pop – Fun and Delicious Content and Interactive Ads

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Interactive content

The biggest challenge for businesses today is to keep the customer engaged. We live in an age where content is almost infinite. We’re generating way more content than we ever did and the production will, likely, never come to an end.

Speaking of content, one format that’s making waves is video content. For instance, on YouTube, the planet’s largest video sharing portal, there are 300 hours of new content being uploaded every minute! Continue Reading

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Best Ways to Use Interactive Videos

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Best Way To Use Interactive Videos For Your Brand

A lot of the videos out there are linear in form – you view them, feel moved by them (or not!), and then you proceed to ‘like’ them, share them or start watching another video. They provide a multi-sensory experience but don’t go beyond it to interact with you. Interactive videos fill this gap by including ‘hotspots’ that you can click within the video to interface with the content in different ways.

If your business is already utilising video marketing, interactive videos can be the evolution that you have been seeking from the regular audio-video experience your audience is accustomed to. You can consider a variety of ways to incorporate interactive technology into your product or brand videos, as discussed below. But what are the best ways to use interactive videos?  Continue Reading

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Never Stop, Never Settle – Interactive Video Brand Advertising in Beverage Industry

Hennessy Video Brand Advertising

Interactive Video Brand Advertising in Beverage Industry

E-commerce has taken many industries by storm in past years, and the beverage industry is no exception. Despite many legal challenges to online advertising and sale of alcohol beverages, the industry has grown 20% YOY over the past 10 years*. Many baverage brands started to use interactive video brand advertising to tap into more significant possibilities of video. Continue Reading

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How to create a highly effective video campaigns

Interactive Video Marketing Strategy

Creating a piece of video content is no easy feat, so it goes without saying that we all want it to perform! Perhaps you want to increase traffic to your e-commerce site, improve customer engagement or achieve higher brand awareness. We can’t tell you how many times we have faced the same situation! Here are some of the success tips we religiously follow and its shown us promising results! We hope it does for you too. Continue Reading

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Loving It, never trust a clown – videos which empower your brand

Movie marketing is no longer confined to trailers and static videos as audiences have become more accustomed to something with a twist and in different formats.

The latest fast-food brands war between Burger King and McDonald’s sees Burger King trolling McDonald’s with the motto “Never trust a clown” in the screening of horror flick ‘It’.

The film involves a creepy clown as the arch villain in the movie and by making reference to it, it displays Burger King’s brilliance in combining satire, guerilla marketing and product placement then woven into a major blockbuster. What a Whopper Burger King!

For more information on how videos can empower your brand and maximise your reach, please visit www.wootag.com. To view more winning content ideas on video, please have a look at us on LinkedIn.

 

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