Interactive Video Marketing Platform

Video Marketing Category

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November 27, 2017 • Featured, Interactive Ads, Video Marketing

Personalisation the path to customer success and trust

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Consumer personalisation is the way forward for retailers these days as online shoppers become more selective and sophisticated. In an exclusive interview with The Rundown, Wootag was invited to share insights on personalisation in digital commerce.

Driven by curiosity and a need for relevant content, Wootag chatted with CNBC Asia on how today’s user experience will direct users to the touchpoints and calls to action that are most suitable. Overall, the ease and functionality of the user experience is of utmost importance.

Be it directing them to a nearby retail store or giving suitable links about an item of interest, Wootag delivers an experience that is designed for and driven by consumers. When asked about how Wootag differs from other platforms that may be too “have a backlash without having someone sell something”.

Raj Sunder, CEO and founder of Wootag says, “It’s important to always show the relevance.” Mr Sunder also gave the example of Dan Murphy creating the real-time impact of the human touch.

Mr Sunder adds, “The brand campaign went live during Christmas last year and found human tabs more richer for product A as compared to product B and hence entered a partnership with an e-commerce store to give more discounts for product A, hence hiking sales in a short time. The type of personalised insight into data will allows retailers the power to decide which product to ship during flash sales for Black Friday or Christmas.”

Overall, Wootag strengthens the reach and user-friendliness of businesses by giving interactive tags throughout the video, allowing brands to sell products directly on video and yielding richer user engagement and ROI data.

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November 21, 2017 • Featured, Interactive Ads, Video Marketing

Global Content Forum 2017: Product relevance and content personalisation key to engaging audiences

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The demand for content personalisation intensifies as audiences grow more transparent in their choices, varied in their interests and inconsistent with their buyer behaviour. There are language and cultural differences faced when scaling globally and within each market, you can segment audiences through numerous indicators.

Regardless of the industry, you work in or your interests and consumption habits, there is a wealth of content in the marketplace customised to your individual needs.

Making sure the content is identified and consumed by the right person and followed with the right call-to-action requires a careful marketing mix of product relevance and personalisation.

Wootag was recently honoured as ‘Marketing Technology Company of the Year’ by Mumbrella 360 Asia for the platform’s capability to help brands scale to market and expand to new audiences. The platform also supports brands in developing their engagement, interactivity and visibility in Asia.

At the Transperfect Global Content Forum, Wootag had the opportunity to sit in on the sessions and gleaned some takeaways on what it takes to succeed in the fast-moving global content space.

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November 16, 2017 • Featured, Interactive Ads, Video Marketing

Mumbrella 360 Asia: Content with a dedicated human touch, relevance and honesty

Mumbrella 360 Asia

Honouring the brightest, boldest and most innovative in advertising, digital media and beyond, the Mumbrella 360 Asia conference had a strong focus on the ever-changing world of content marketing.

Wootag was thrilled to be named ‘Marketing Technology Company of the Year’ and be placed in the league of brands that are recognised for their ability to engage audiences through a combination of content and product relevance. The platform received the accolade for allowing holistic 360-degree views of the product, creating a culturally aligned user experience that resonates with viewers and product intelligence around the brand’s touchpoints.

The speakers, including those from Reuters, VICE, Buzzfeed, Click2View, BBC Storyworks and Under Armour Sports argued for the importance of content that is culturally relevant, unique and useful to a specific target and that produces something that is actionable and authentic.

Wootag had the opportunity to sit in the sessions and here are observations that make for good food for thought.

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November 9, 2017 • Featured, Interactive Ads, Video Marketing

Wootag receive recognition as ‘Marketing Technology Company of the Year’

'Marketing Technology Company of the Year' - Wootag

Wootag – ‘Marketing Technology Company of the Year’

Wootag  ‘Marketing Technology Company of the Year’ – The Mumbrella 360 Asia Awards

The Mumbrella 360 Asia awards are the industry metric for the most innovative and most creative players in the media, marketing and advertising industries, and beyond. Wootag is deeply honoured to receive recognition as ‘Marketing Technology Company of the Year’.

Using video touchpoints and real-time insights, brands are propelling towards interactive video for developing closer ties and relevance to their user base. Brands that understand the tensions that customers are facing and regard their time and decision-making as paramount will have the highest audience engagement and succeed in market penetration.

Raj Sunder, Founder and CEO of Wootag says, “Wootag is pleased to be able to help brands create more well-synced and available touchpoints and help scale their audience engagement and data insights. Video interactivity will be the force driving their overall brand integration and technology to help them be more personalised and culturally relevant.”

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November 8, 2017 • Featured, Interactive Ads, Video Marketing

Championing and shaping audience engagement with interactive technology

 

Audience Engagement

Audiences are becoming increasingly fragmented and detached in today’s digital space. They hold autonomy and discretion of which content they wish to consume and the content that they engage with most will be the ones that get top-of-mind and global reach.

Indeed, in this day and age of excess, quality content that is useful and unique, timely or taps on technology to project a memorable personality will be the champions of audience engagement. Hence, technology has an increasingly powerful impact on determining audience emotions or driving their curiosity. Similarly, its power sees brands strengthening their relevance and loyalty among followers.

Real-time responsive advertising in London’s Piccadilly Circus

Many of today’s heavily populated cities are conceiving new ways of engaging with audiences that are responsive to urban lifestyles and that fit to the pulse of changing consumer behaviour. Particularly, merging video with technology to activate personalisation for brands.

In London, a city whose identity is constantly evolving, and where the competition for creativity is keen, it’s a tough act to keep audiences interested, engaged, and most importantly, take action. The iconic screens of Piccadilly will soon be equipped to display targeted ads and engage with audiences based on tracking ages, genders, social sentiments and moods of the group.

According to the Verge and Wired, brands making an entrance on the rotating interactive screen include Samsung, Coca-Cola, Hyundai, and L’Oreal.

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November 2, 2017 • Featured, Interactive Ads, Video Marketing

Millennial 2020: Driving human connection in digital commerce

 

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The Millennial 2020 conference celebrates the continuous innovation of start-ups and changes taking place in the digital commerce experience.

With a flurry of change, the digital commerce revolution leaves users with much to aspire to and be excited about. It’s tough staying on top of experience-led campaigns and understanding how best to use the variety of platforms and technologies, which leaves Millennial 2020 as a prime space for learning, exchange and synergy.

Wootag is honoured to be named as one of the 30 most promising start-ups under the Unilever Foundry, a recognition of reinventing the customer experience, injecting interactivity to video and adding a human simplicity to digital commerce.

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October 31, 2017 • Featured, Interactive Ads, Video Marketing

First Look Asia: Wootag on shopper interactivity – interview

Shopper interactivity - Wootag Interview

Wootag on shopper interactivity – interview

The ways in which we shop are becoming increasingly effortless and diverse. There is also pressure for online stores to think outside the box more and find newer ways to engage and retain customers.

Wootag is delighted to chat with Channel NewsAsia’s First Look Asia for our perspective on how today’s user experience will be driven by curiosity as well as a desire for relevant content.

Wootag on shopper interactivity

In a mobile-hyperactive world, shoppers are looking for increased convenience, reducing time and money, and lightening their burdens. Raj Sunder, CEO and founder of Wootag, shared with CNA alongside a panel comprising EY and Adatos AI, about the way in which technology is redefining the way people shop and the new frontiers of merging both online and offline shopping. 

 

 

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October 26, 2017 • Featured, Interactive Ads, Video Marketing

Interactive travel videos – win consumers over

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In today’s surplus of online travel content, consumers are savvy in making choices and discretionary when it comes to absorbing information. The responsibility of travel brands now lies in their flexibility, connecting with consumers wherever they are on-the-go. Getting that digestible, exclusive and mobile-friendly content into their hands will remain a goal for travel brands, one that they must evolve to keep up to terms with.

Be it airlines, hotels, destinations, tourism bodies, traveller comparison websites or Airbnb properties, they are all aware of the consumer’s purchasing cycle prone to change. This change is as much as their social media habits and content preferences.

In view of this constant fluctuation, travel brands need to reconsider their marketing strategy and pump resources into interactive channels. Today, social channels are the default space where people ask for recommendations, chat with live chatbots, look at social posts of a place and watch dynamic videos.

Instead of polished Photoshopped destination videos, consumers trust bloggers’ instincts, word-of-mouth from Instagram influencers and what is most frequently shared as what they trust and rate worthy.

Here are some of the features that consumers look out for in a video that helps to influence their decision and give the right prompts and action.

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The time of your life told through fashion brand video

https://www.youtube.com/watch?v=uTyiQsCyZjs

Fashion brand videos are usually about sculpted models in glamorous landscapes or trendy locations and nothing more.

Abercrombie & Fitch brand long recognised as an icon of adventure and the outdoors has created a coming of age campaign targeting its audience of 21 to 25 year olds. Featuring young adults in significant transition points such as breakups, squabbles with colleagues and moving out of their childhood home, the videos compress stories into 30 and 60-second spots. The fashion brand focuses on the unique stage of adulthood where experiences pivot change and explore issues in a refreshing and personable manner.

For more information on how videos can empower your brand and maximise your reach, please visit www.wootag.com. To view more winning content ideas on video, please have a look at us on LinkedIn.

 

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October 19, 2017 • Featured, Interactive Ads, Video Marketing

Staying on top of the pack with video-first marketing

blogpost-template2 (3)Last week, we took a look at what leading travel brands are doing to make their videos compelling and engaging for audiences.

Flipping the turntables, we approach travel videos through the lens of the consumer and ask what content gets them inspired and forward-looking for their next adventure?

Google has drilled down the user journey to four differentiated components that capture the experiential edge of travel using moving stories. They are

  • I-want-to-get-away moments (Awareness-raising)
  • Time-to-make-a-plan moments (Offer information)
  • Let’s-book-it moments (Building trust, comparisons)
  • Can’t-wait-to-explore moments (Focus on experience)

Be it engaging with your viewer or raising awareness to build loyalty, video captivates audiences on all of these moments: “I want to get away”, “time to make a plan”, “let’s book it” and “can’t wait to explore”. It offers collaboration and interactivity that will induce interest in your audience. With a crystal-clear storytelling format and personalised message, a video is the platform-of-choice to differentiate your brand and sets you up for a rewarding and purposeful consumer journey.  

Here are some of the qualities that videos should have such that consumers are enticed to begin their journey.

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