Interactive Video Marketing Platform

Video Marketing Category

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September 26, 2017 • Featured, Interactive Ads, Video Marketing

Driving the way to human made achievements – brand video

 

Be it from the sensational to the moving to the uplifting, we are always on the lookout for videos that capture us and speak to us. In any vehicle, it is the human that is in the driver’s seat and that is what Volvo does skilfully pointing us to reflect on our identities, our behaviour and our expectations.
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1904

September 21, 2017 • Featured, Interactive Ads, Video Marketing

How Southeast Asia is getting to the market for growth in video

Southeast Asia market video 21 Sept

Southeast Asia market video

The video sector is tipping its scales and seeing unyielding promise in Southeast Asia, home to the fastest growing emerging economies Vietnam and Indonesia as well as prolific creators of homegrown content Malaysia and the Philippines. Continue Reading

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938

September 19, 2017 • Featured, Interactive Ads, Video Marketing

Being in nature sells travel well

Travel is increasingly running out of ideas and tourism boards across the world are thinking of new ways to market their destinations as new and exciting. Sweden is doing something true to itself and yet highly original — showing the country’s natural landscapes whilst emphasising its well-being and relationship with nature. Continue Reading

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929

September 14, 2017 • Featured, Video Marketing

Engaging more viewers with video interactivity

Engaging views with video interactivity CPG Blog 1

Engaging viewers with video interactivity

 

Why are consumer brands expanding video interactivity to drive user participation?

Brands today need to reach a wide audience across locations quickly and prompt their interaction and immediate engagement. A video is an effective tool to build trust and loyalty for your brand and get a message across in a persuasive way.

Video also works wonders in eliciting high social media shares and allowing users the flexibility of viewing it whenever or wherever. Forbes describes the envisioned future of video as one where “finding, placing, and consuming the right video at the right time becomes the big challenge for everybody.” Continue Reading

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878

September 6, 2017 • Featured, Interactive Ads, Video Marketing

Trust, the building block of good content – brands we admire

Trust building block of good content

Trust building block of good content

In part I of our “Brands We Admire” section we showed how content can be humorous and creative to bring out the qualities of the brand. In this post, we shed light on three brands that engage with their consumers through delivering value-adding content or by exploring newer content avenues. Continue Reading

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1232

August 23, 2017 • Featured, Video Marketing

Honesty the best policy in parenting ads

Blog honesty parenting

Parenting ads – honest as the best policy in parenting

In this series, we recommend content that will help draw you closer to your chosen user, provide game-changing trends and insights that step up your flair for video.

According to Adweek, August 2017, brands are “shifting away from aspirational messages with an idealised vision of family and instead infusing campaigns with moments of realism.” Continue Reading

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August 16, 2017 • Featured, Video Marketing

Building Credibility for your Business with Videos

Credibility Business VideosThe way in which people are consuming information and have brands captured in their memory is fast changing. From Amazon to Netflix to digital marketing videos shared on Facebook, a video is fast becoming the most powerful way for storytelling and getting your message across to the audience you’re targeting.

These days, digital marketing videos are a component of a larger, continuously evolving campaign. Delivering a clear and focused message, they help to add a personable touch, lend a more visual feel and drive in the larger theme through telling a story that will stay with you or connect to your senses. Here we share a sampling of the various video formats you’ll want to help drive you closer to your audience and create interaction and an ongoing relationship.

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August 11, 2017 • Interactive Ads, Video Marketing

How Wootag’s favourite brands are crushing the content game

Crushing the Content Game

Crushing the Content Game

The game of “content” is a challenging one to play and stay competitive in. With so much content floating around us, it’s often difficult to gauge what the audience would like to see. One thing we can do is learn by example. Here are a few of our favourite brands showing us how content can be made worth the viewer’s time.

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December 28, 2016 • Video Marketing

Content Hacks for Sports Video Marketing

Sports Content

Content Hacks for Sports Video Marketing

What do you first think of when you see the word “sports related videos”? If you are dealing with sports products and considering video marketing for the same, the logical step would be to create a video along the product usage. But in this space, there is a lot you can do content wise when it comes to creating popular sports videos. Marketing here is about creating the excitement with live events, the gears sportsmen use, the thrill of watching them play and the emotions that are experienced during a game.

The following examples will help you come up with different strategies for your sports based videos. We hope these ideas will get you started on your marketing campaign, and help you create that video with a difference.

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December 2, 2016 • Video Marketing

Making your video content click worthy

Click Videos

Making your video content click worthy

I have recently found my admiration for the comments section. For example, I came across an article on the “Advertising Age“. The article discussed how the Zen baby Zen ad campaign got it all right. While it did give a lot of insight into what practices make a video content click, I found myself drawn to the comments below the video itself. It was interesting to see people write that “this is the best commercial ever”(with multiple exclamation points)” or that if the viewer had a baby, she would buy this product. It got me thinking that in this ever-changing world of content, it must be hard to create that rule book which specifies how the content can click with its audience. But in the meantime, we can all look at examples and try our best to get it close to “right”.

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