Interactive Video Marketing Platform

Video Marketing Category

746

September 6, 2017 • Featured, Interactive Ads, Video Marketing

Trust, the building block of good content – brands we admire

Trust building block of good content

Trust building block of good content

In part I of our “Brands We Admire” section we showed how content can be humorous and creative to bring out the qualities of the brand. In this post, we shed light on three brands that engage with their consumers through delivering value-adding content or by exploring newer content avenues.

As a brand, why would you want to establish a connection? This Forbes article points out that, in all the buzz around us, an emotional connection is an effective way to reach consumers and influences their decision making. When consumers look at a product and think of your brand right away, you know you have made that difference.

Let’s find out how Random House, Procter & Gamble and Lego are establishing the right connection with their consumers through content that sticks with them.

Brands we admire

In Random House we trust

The publishing world is both fascinating and mysterious. People are often interested in how authors get around to writing their books, but there is an equal interest among budding authors in seeing how publishing companies transform text on a page into actual books.

The Random House YouTube channel gives a handy preview into publishing knowhow. It provides a healthy range of lively, relevant content that covers varying interests in publishing. The channel features interviews with established authors that aspiring ones can learn from and tips of what Random House does behind the scenes including challenges in editing, marketing, distribution and designing covers.

Ever wondered how books are marketed across devices whilst retaining their essence and appearance?  Watch this video on converting books to full digital experiences. This other video shows the work that goes into pre-publishing as people begin work on the edited manuscript.

Understanding your audience is key. Video content is great when you know exactly the information your expected audience is looking for. By focusing on the finer points of publishing, Random House is allowing potential customers an accurate snapshot of their company.

Emphasis: By giving a voice to employees intertwined in the publishing process, Random House creates a sense of reliability. People can see the effort and dedication that go into their books, and they trust the publishing house to do its best.

 

Spreading a wise message with Procter & Gamble

Instead of a broader bird’s eye view, as with Random House’s behind-the-scenes take on publishing, you can also pique the curiosity of those seeking something more focused.

The educational videos on adolescent development by Procter & Gamble are an example of such targeted content.  These videos are also part of programmes crafted by the P&G School. The videos by P&G,  have information presented in a form that parents and teachers will find useful. This makes the videos ideal to discuss a sensitive topic.

Videos created in this manner elevate the brand’s purpose to guidance and advice for the consumer and that’s more than merely selling a product.  Such content shows the brand’s commitment and establishes that connection with people. From being another name on the street, the brand becomes visible and memorable.

Emphasis: By creating videos that provide the right information, brands can bridge the gap with their consumers and build the trustworthiness of their products.

 

Hitting the big screen with Lego

Getting your product onto the big screen: that’s a product placement all marketers hope for!  An entire movie based on your product. As much as the big screens are a great way to leave a lasting impression on your consumers, it can be tricky if not done right. After all, you don’t want the movie to come across as an enormous advertisement making it difficult for your audience to sit through.

As this article on The Lego Movie expresses “So why would we all willingly subject ourselves to a two-hour brand feast where every single frame involves the brand? Plus pay for the privilege? Because it was brilliant.”

The Lego Movie was unanimously praised for the visuals, its message, and the way in which the entire movie was executed. It won the BAFTA award for Best Animated Movie and pleased both kids and adults alike who had grown up playing with the multi-coloured bricks. For a younger audience, which is increasingly moving to the virtual space to consume their entertainment, the movie was a great way to bring the focus back to actual toys. Giving the audience something fun to watch in between skilfully weaving a story around the kids’ favourite, made this product placement feature outstanding.

Emphasis:  While placing your product right at the centre of a feature film can be a challenge – if done right, it creates a new kind of fan base

Striking a goal with emotional touchpoints

These brands show us compelling content can come from exploring alternative content formats such as educational videos or feature placements. It is key to take a step back to understand what your consumers expect from your brand. Are they looking for some basic information? Are they looking for a preview of how you do the work? Or do they just want to be reminded that your product is fun? Remember to ask yourself that question, and then build and plan your content. In the end, it’s important your consumers feel integrated as if they are part of your brand.

Emotional touchpoints are the forefront of customer satisfaction so brands will need to ensure their content gives remarkable meaning to their audience and foster in their consumers, the freedom and independence to make decisions as well as a sense of affinity.

 

Continue reading

1068

August 23, 2017 • Featured, Video Marketing

Honesty the best policy in parenting ads

Blog honesty parenting

Parenting ads – honest as the best policy in parenting

In this series, we recommend content that will help draw you closer to your chosen user, provide game-changing trends and insights that step up your flair for video.

According to Adweek, August 2017, brands are “shifting away from aspirational messages with an idealised vision of family and instead infusing campaigns with moments of realism.”

In an era where parents are bombarded with ads and social media posts, vying for their shortened attention spans is critical. Brands need to reinvent themselves into as down to earth, value-creating and honest in their representation. Speaking intelligently to today’s parents will require thinking up of stories that can engage with their emotional touchpoints.

The anxiety and pressure that comes with belonging somewhere and comparing with what other parents are promising their kids is real. Here we show some examples of parenting brands that are transparent and vulnerable and that create meaningful videos that bind them with their viewers.

Providing practical guidance through tutorials

Parents are spoilt for choice when it comes to information sources and are always looking for easy to understand tips and knowhow. Johnson’s Baby comes to the rescue to parents in need of a good night’s sleep and delivers a tutorial for soothing toddlers for a peaceful night

Using identifiable brand influencers

Reality shows are wildly successful and have a huge following — brands are certainly well aware. It Takes Gutz To Be A Gutierrez, is a reality series that resonates with female viewers in the Philippines. Providing the best nutrition possible and helping parents with their kids’ transition to drinking milk is central to NIDO’s mission and their target audience includes housewives and young moms. The use of influencers that identify with the brand creates transparent and memorable messaging and connects them to housewives and young moms in the Philippines.

Telling a story featuring an everyday situation

Getting your kids into the car and struggling with their yelling and tantrums is enough to put any family off a vacation. #BehindCarDoors takes a candid and entertaining look at how the time spent in the car is invaluable to learning more about our kids. Through recreations of the funny, the mundane, the unavoidable and the ugly, Renault positions its vehicle as one that is family-friendly. The video was viral on social media, showing how family time in the car is spot on for meaningful interactions and conversations that draw the family closer.

Using testimony in a relatable and real way

Being a parent as everyone else is a vulnerable and fallible task. Krafts Mac N Cheese uses humorous confessions from parents about their imperfections and makes it into an ad that tugs at parents’ heartstrings. The ad isn’t encouraging you to swear in front of your kids but providing an objective and invaluable lesson as how you should educate your children if they catch you doing it!

Telling stories well requires fresh and honest ideas

These brands have catapulted their success and engaged audience through storytelling. By using fresh and honest ideas in their advertising, brands can keep their parents as long-term viewers of their ads and be sure they are remembered well.

Continue reading

1105

August 16, 2017 • Featured, Video Marketing

Building Credibility for your Business with Videos

Credibility Business VideosThe way in which people are consuming information and have brands captured in their memory is fast changing. From Amazon to Netflix to digital marketing videos shared on Facebook, a video is fast becoming the most powerful way for storytelling and getting your message across to the audience you’re targeting.

These days, digital marketing videos are a component of a larger, continuously evolving campaign. Delivering a clear and focused message, they help to add a personable touch, lend a more visual feel and drive in the larger theme through telling a story that will stay with you or connect to your senses. Here we share a sampling of the various video formats you’ll want to help drive you closer to your audience and create interaction and an ongoing relationship.

Continue Reading

Continue reading

989

August 11, 2017 • Interactive Ads, Video Marketing

How Wootag’s favourite brands are crushing the content game

Crushing the Content Game

Crushing the Content Game

The game of “content” is a challenging one to play and stay competitive in. With so much content floating around us, it’s often difficult to gauge what the audience would like to see. One thing we can do is learn by example. Here are a few of our favourite brands showing us how content can be made worth the viewer’s time.

Continue Reading

Continue reading

1353

December 28, 2016 • Video Marketing

Content Hacks for Sports Video Marketing

Sports Content

Content Hacks for Sports Video Marketing

What do you first think of when you see the word “sports related videos”? If you are dealing with sports products and considering video marketing for the same, the logical step would be to create a video along the product usage. But in this space, there is a lot you can do content wise when it comes to creating popular sports videos. Marketing here is about creating the excitement with live events, the gears sportsmen use, the thrill of watching them play and the emotions that are experienced during a game.

The following examples will help you come up with different strategies for your sports based videos. We hope these ideas will get you started on your marketing campaign, and help you create that video with a difference.

Continue Reading

Continue reading

1662

December 2, 2016 • Video Marketing

Making your video content click worthy

Click Videos

Making your video content click worthy

I have recently found my admiration for the comments section. For example, I came across an article on the “Advertising Age“. The article discussed how the Zen baby Zen ad campaign got it all right. While it did give a lot of insight into what practices make a video content click, I found myself drawn to the comments below the video itself. It was interesting to see people write that “this is the best commercial ever”(with multiple exclamation points)” or that if the viewer had a baby, she would buy this product. It got me thinking that in this ever-changing world of content, it must be hard to create that rule book which specifies how the content can click with its audience. But in the meantime, we can all look at examples and try our best to get it close to “right”.

Continue Reading

Continue reading

1925

August 14, 2016 • Video Marketing

From passive viewing to active decisions #gobeyondviews

When done right, video content, be it a high-production branded campaign or an amateur homemade video, can reach millions overnight. Whether it’s a light-hearted moment captured by Chewbacca mum or SKII’s emotionally-charged story about unmarried Asian women, videos continue to dominate the digital realm, and is showing no signs of stopping. And much of that sharing, discussion, and conversion happens within one’s palm.

Around 4 in 10 people living in Asia Pacific owning a smartphone (eMarketer), and thanks to the competitive pricing and improved internet speeds of mobile data plans, consuming videos on the go now is becoming like second nature to users. And there’s plenty of potential for brands to fit into this space.

Video marketing has proved to be effective in raising the brand image and increasing audience engagement. As a one minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research, it’s no wonder that videos are becoming the preferred marketing tool for e-commerce. Here’s how the magic happens:

Continue Reading

Continue reading

1892

August 3, 2016 • Featured, Video Marketing

Travel Diaries – Converting Viewers to Travellers!

Interactive Video Marketing Platform

The word research follows the word travel. We all admit travel is no longer a simple affair of booking tickets and just following suggestions on what to see. Everything from flight tickets, to resort bookings, to places to see and places to eat is well researched before the actual bookings are made. In a nutshell, people want to see a little bit of their vacation even before they actually get there.Here is where video marketing helps. Show your customers a glimpse of the future and help them book their vacation in one click. Here are a few examples of how video marketing is an effective tool in planning a holiday.

The Qantas way to show you the best of the gold coast and get you there

Continue Reading

Continue reading

1593

March 21, 2016 • Video Marketing

Video Marketing For Food Ventures. Curating video content

When the focus of your venture is food, your marketing troubles are half solved. You have a subject that people relate to on a daily basis, which is part of their daily routine and something most people pay a lot of attention to.

Curating video content for food-based ventures is exciting and fun. This the season for food! Every day you see a new food based start-up or a new food outlet. While this means people are looking at food with a lot more interest, it also poses a challenge of creating the right type of content to captivate your audience.

When it comes to food, images and videos speak volumes. Even food blogs now focus on captivating images that sometimes look as good as the ones we see in cookbooks and magazines. Here are some great examples of curating video content for a food venture that effectively targets your audience of choice.

1)      The one tap way of selling your ingredients- a recipe video!

If your business concept involves shipping ingredients to consumers so that they can cook in the convenience of their kitchens, then video marketing “must” be on your strategy list. Here is an example of a popular Vlogger trying out the ingredients by Blue Apron and giving viewers a live review of this concept.

Continue Reading

Continue reading

Interactive video in FMCG, Fashion, Travel industries

Interactivity can be applied to any business vertical videos. Hypothesis came with a background and a question:
Why would a Brand / Biz waste their content creation costs or Marketing or Advertising costs for just views? In Wootag we believe interactive videos can be used for any industry from FMCG, Fashion to Travel and many more.

Listing out all the experience we have gathered and allowed us to enable interactive videos within FMCG industry and companies like Unilever, Fashion like Zalora, Unboxing, Travel, Interactive Movie Trailer, Airline and many more.

Interactive shoppable videos

Shoppable Video experience to drive viewers to select their favourite dress and choose the size and colour right inside the video with a direct checkout deep linked onto their app.

Unboxing drives huge viewers participations, Based on Youtube stats – X% of viewers watch a product video before making their purchase decision.

Ever wondered booking a free sample of Tooth Brush to your family – here is a great example with Pepsodent capturing a viewer to interact and submit their details.

Are you interested to read more about the video travel industry visit: https://blog.wootag.com/interactive-travel-videos-win-consumers/

Continue reading