Why are consumer brands expanding video interactivity to drive user participation?
Brands today need to reach a wide audience across locations quickly and prompt their interaction and immediate engagement. A video is an effective tool to build trust and loyalty for your brand and get a message across in a persuasive way.
Video also works wonders in eliciting high social media shares and allowing users the flexibility of viewing it whenever or wherever. Forbes describes the envisioned future of video as one where “finding, placing, and consuming the right video at the right time becomes the big challenge for everybody.” Continue Reading