When done right, video content, be it a high-production branded campaign or an amateur homemade video, can reach millions overnight. Whether it’s a light-hearted moment captured by Chewbacca mum or SKII’s emotionally-charged story about unmarried Asian women, videos continue to dominate the digital realm, and is showing no signs of stopping. And much of that sharing, discussion, and conversion happens within one’s palm.
Around 4 in 10 people living in Asia Pacific owning a smartphone (eMarketer), and thanks to the competitive pricing and improved internet speeds of mobile data plans, consuming videos on the go now is becoming like second nature to users. And there’s plenty of potential for brands to fit into this space.
Video marketing has proved to be effective in raising the brand image and increasing audience engagement. As a one minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research, it’s no wonder that videos are becoming the preferred marketing tool for e-commerce. Here’s how the magic happens: