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October 17, 2017 • Featured, Interactive Ads, Video Marketing

Travel relating to Asian audiences better

It’s about time travel brands started relating to Asian audiences better with removing stereotypes and killing restrained storytelling. Never think tourism videos need to be static with cliched storylines and aspirations driven by the Western media.

Destination Canada, the official tourism board of Canada has unveiled an anime short that focuses on a romantic adventure in the Great White North, famous for its rugged landscapes and natural beauty.

This moving and stylised short film was designed to boost international tourism and shift perceptions of Canada limited to the 3 Ms: moose, mountains and Mounties. With representations of Canadian icons from the Vancouver sculpture ‘the Drop’ to a downtown Toronto ice skating rink, the video looks set to reinvent representations of Canada as an alluring wintertime destination.

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