Even the greatest products need a little help to get the word out. When Apple releases their next big thing, you get often get a huge conference followed by a beautiful video telling you why you need their product. Whenever you hear of a successful Kickstarter project, there almost always is a video accompanying the crowd-funding project.
Virtually no brand or company is exempt from the influence of video in this day and age, and words alone are simply not enough as we move towards a medium that caters to both our visual and auditory needs to create a powerful impression.
Let’s take a look at Evian’s 2013 ad campaign ’Baby & Me’, where adults suddenly learned what it was to be youthful again. Launched mid 2013, the video has garnered over 100 million views on Youtube to date. Imagine a company selling something as basic as water just got you to think about them, even if it’s for just a minute, and have people share it too. That‘s any marketer or startup’s dream.