Wootag raises $1.7M in funding.
Wootag, a leading Singapore-based visual marketing SaaS company providing visual interactive and insights for marketers, announced it raised $1.7M in bridge funding led by Cornerstone Venture Partners Fund (CSVP), with further backing from existing investors Wavemaker and SEEDS Capital. This investment fuels Wootag’s expansion plan…
Amplify your campaign for success with Video Retargeting!
Video Retargeting Ads Retargeting involves various different formats including video, display, text etc. In recent times, we have observed an increase in the popularity of video formats amongst consumers and hence by marketers. This is because it helps build potential customers, have an emotional connection…
Amplify your Year-End Shopping with Wootag!
While the spread of covid-19 kept most of the world indoors and pushed us into a new routine with an unprecedented dependency on digital technology; the change has been an easy one to welcome on some aspects. A primary avenue where ‘Digital Transition’ wasn’t overwhelming…
Festivity Season Begins in India. Celebrate with Wootag!
We are well into the second half of 2021 already! As we welcome August, we are also preparing ourselves for the myriad of varied festivals and celebrations yet to take place. Let’s take a look into how you can celebrate with Wootag! 1. Raksha Bandhan …
One for the Sports Enthusiasts – Wootag’s Sports Signals
The perceived rush we experience when our beloved team wins the match that we’ve been looking forward to for months and following to the tee is inexplicable! In fact, it immediately impacts our mood depending on the outcome of the game. Audience engagement within sports…
Country Wise Insights via Pulse (Series 1)
Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…
Global Content Forum 2017: Product relevance and content personalisation key to engaging audiences
The demand for content personalisation intensifies as audiences grow more transparent in their choices, varied in their interests and inconsistent with their buyer behaviour. There are language and cultural differences faced when scaling globally and within each market, you can segment audiences through numerous indicators.
Interactive travel videos – win consumers over
In today’s surplus of online travel content, consumers are savvy in making choices and discretionary when it comes to absorbing information. The responsibility of travel brands now lies in their flexibility, connecting with consumers wherever they are on-the-go. Getting that digestible, exclusive and mobile-friendly content…
Interactive Videos to Empower Your Brand
Fashion brand videos are usually about sculpted models in glamorous landscapes or trendy locations and nothing more. Interactive video brand story by Abercrombie & Fitch.
Staying on top of the pack with video-first marketing
Last week, we took a look at what leading travel brands are doing to make their videos compelling and engaging for audiences. Flipping the turntables, we approach travel videos through the lens of the consumer and ask what content gets them inspired and forward-looking for…
