Interactive Video Marketing Platform

Video Marketing Tag Archive

A Guide to Unlock Wootag Narrative Experience

Can viewers control the narrative in a film or video? Netflix proved they could, with content like Black Mirror:Bandersnatch and You v/s Wild which revolutionized story-telling.

Wootag Narrative

At Wootag, we strongly believe storytelling in the digital world calls for the adoption of Bandersnatch-type of immersive technology that encourages innovative thinking and active participation of viewers. Here we would like to share examples of Wootag collaborating with two different brands bringing two different Creative possibilities for Choose your Narrative Experience to life.

Learnings from Wootag 150 Million+ Audience

Choices that viewers had to make ranged from choosing the breakfast cereal, throwing tea to accepting a job.

Examining the viewers’ choices in the interactive film helps gain fascinating and unprecedented insights into the psychological profile of viewers and the choices they make when they directly interact with entertainment. For instance, the statistics reveal 73% chose Frosties as the cereal, while 55.9% of viewers chose to throw tea, and 73% took the offered job at Tuckersoft.

At first, the interactive film conditions viewers to make a choice – something that traditional television or film has never done.

Wootag Narrative Guide

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Building an Effective Sales Funnel Through the Art of Video Storytelling

87% of businesses in 2019 used video as a powerful marketing tool. This figure is a significant jump from 63% in 2017, and 81% in 2018. 79% of viewers claim that a brand’s video convinced them to purchase a piece of application or software. Also, 84% of marketers have seen an increase in traffic to their website after leveraging video (Source).

These numbers speak volumes about the importance of video marketing in today’s era. But it’s not just about creating any video and putting it out there. You will have to create video content in line with your sales funnel and make them impactful by telling a hooking story to your audience. After all, it’s all leading potential prospects to convert into actual buyers of a product or service.

interactive-video-brand

A typical sales funnel has four stages- awareness, consideration, conversion, and loyalty. Video storytelling engages people for the long-term by building an emotional connection with your product or service at each of these stages. When they are emotionally invested in your brand, they will have a logical justification in their minds to buy your product/ service.

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March 15, 2020 • Interactive Ads

Video Captions: The Best Strategy for Top Of The Funnel Marketing

Whether you realize it or not, nearly all of your potential customers go through various stages of the buying journey. But what is this buying journey, and how can video captions help you successfully make a sale through this journey? With several other companies offering the similar products/service as you, how can video captions get the attention of potential customers?
Wootag Captions

Understanding the marketing funnel
There is a large pool of consumers out there who don’t know that your product/service exists. To get these people to buy your product/service, you as a marketer or salesperson lead them through, what you can picture as, a funnel. This funnel is made up of three stages – top, middle, and bottom of the funnel. Most consumers go through all these stages before they become your customer.

Top of the funnel or awareness stage
A pool of potential customers resides at the broadest part or the top of the funnel. During this stage, you make potential customers aware of a problem that they might be facing.
With a new (or existing) awareness of a problem, these consumers are looking for ways to fix that problem. They look for answers, research data, resources regarding that problem and how it can be solved, ask for opinions and insights into possible solutions, etc.
As a marketer, your goal is to give them these answers. This is when you also get to introduce your product/service as a possible solution to their problem.
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10 Must-Follow Rules to Ace Video Marketing in 2020

Screenshot 2020-02-16 at 12.42.36 PM
As we step into 2020, the use of video marketing by organizations is only growing. Be it FMCG, automobile, finance, fashion or any other niche, video marketing is a booming realm for everyone right now.

    92 percent of marketers who are using video marketing say that it’s an essential component of their marketing strategy. This number was 91 percent in 2019 and 85 percent in 2018. Also, 99 percent of marketers who use video for their marketing campaigns say that they will continue using video content even in 2020 (Source).

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    Nailing the video marketing ballgame

The above numbers clearly indicate how important video marketing is in today’s brand marketing scenario. However, the question that crops up is how to get the best out of video marketing. Without much ado, let’s take you through some of the rules that you must follow for this:

#1: Get your goals clear
The first step to acing your video marketing is to outline the goals you wish to achieve. It’s perfectly alright to create videos for every stage of your conversion funnel, but not without deciding your target stage. Here’s a quick overview:
Awareness stage: Create videos to attract new customers.
Consideration stage: Create videos to engage your audience.
Decision stage: Create videos that will close the sale and nurture your prospective customers.
You can also come up with video ideas to delight those people who have already made a purchase. Not to forget, an internal video would be a great way to recruit new employees or to boost the motivation of your team.
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How to create a highly effective video campaigns

Interactive Video Marketing Strategy

Creating a piece of video content is no easy feat, so it goes without saying that we all want it to perform! Perhaps you want to increase traffic to your e-commerce site, improve customer engagement or achieve higher brand awareness. We can’t tell you how many times we have faced the same situation! Here are some of the success tips we religiously follow and its shown us promising results! We hope it does for you too. Continue Reading

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Programmatic Channels Viewing Experience – Ford

Ford Interactive Video Advertisement

Ford – Programmatic Channels Viewing Experience

This week take a look at a powerful execution by Ford, across programmatic channels, to increase the awareness and time spent by the audience within their videos by using Wootag’s Video in Video feature! Continue Reading

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November 16, 2017 • Featured, Interactive Ads, Video Marketing

Mumbrella 360 Asia: Content with a dedicated human touch, relevance and honesty

Mumbrella 360 Asia

Honouring the brightest, boldest and most innovative in advertising, digital media and beyond, the Mumbrella 360 Asia conference had a strong focus on the ever-changing world of content marketing. Continue Reading

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November 9, 2017 • Featured, Interactive Ads, Video Marketing

Wootag receive recognition as ‘Marketing Technology Company of the Year’

'Marketing Technology Company of the Year' - Wootag

Wootag – ‘Marketing Technology Company of the Year’

Wootag  ‘Marketing Technology Company of the Year’ – The Mumbrella 360 Asia Awards

The Mumbrella 360 Asia awards are the industry metric for the most innovative and most creative players in the media, marketing and advertising industries, and beyond. Wootag is deeply honoured to receive recognition as ‘Marketing Technology Company of the Year’. Continue Reading

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October 12, 2017 • Featured, Interactive Ads, Video Marketing

Why Travel Brands are Differentiating Themselves with Video

Travel differentiating with video

Travel brands are non-conformists and juggernauts in reinventing themselves to attract new eyeballs. The importance for them to adapt lies in destinations not being as new or exotic as before. The lack of novelty goes in line with the industry’s increased online resources and more competitive prices.

Be it airlines, destination campaigns, comparison websites or travel apps, travel brands are constantly evolving with their audiences having to keep up with ever-changing consumer expectations of what a place has to offer.

According to Think with Google, some 67% of views of travel videos fall under professionally released or brand-related videos. A report from Skift points out destinations have the keenest interest to put in place a video content strategy as over 70% of YouTube searches are for destination names.

Interactive videos, in particular, are a surefire way of unfolding a constructive conversation. This two-way dialogue allows the user to respond to the video through feedback or participation and learn more about the product objectively. For the travel industry, Instagram feeds and Facebook live are defining travellers’ experiences through unique and shareable social content.

With the younger millennials, travel brands will need to drive content that has an emotional connection, aspirational theme and that is intellectually nourishing. This includes finding insightful ways to tell stories from a local perspective.

Video is the perfect platform for stories that feature a greater sense of adventure and authenticity, build the curiosity of understanding the world and a desire for immersing in a local culture. Jason Dorsey, a marketing author and the speaker says, “Today’s traveller is technologically dependent and that dependence is merely a conduit through which to dream, research, share and experience travel.”

We look at some travel brands that are creating a meaningful user experience and engaging them through authentic and unusual storytelling.

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October 3, 2017 • Featured, Interactive Ads, Video Marketing

Building stories for pleasure – interactive video storytelling

Creating a user experience that will keep you hooked whilst providing useful guidance is a tough act to follow. Lowe has long been associated with their DIY hacks and with the help of an idea from Facebook, they’ve pulled off something worthwhile in your toolkit. Narrow, unattractive spaces are given an extreme makeover with a nudge and a lift using Instagram stories and transformed into something beautiful and usable. Audiences have the liberty to play architect, interior designer and engineer at once as Instagram Stories provides the framework and flexibility. Innovative? Check! Plenty of fun? For sure! Helping people with their projects in an easy to follow and independent away? That’s something special and you can start work anywhere! For more information on how videos can empower your brand and maximise your reach, please visit www.wootag.com. To view more winning content ideas on video, please have a look at us on LinkedIn.

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