Interactive Video Marketing Platform

Wootag Tag Archive

A Guide to Unlock Wootag Narrative Experience

Can viewers control the narrative in a film or video? Netflix proved they could, with content like Black Mirror:Bandersnatch and You v/s Wild which revolutionized story-telling.

Wootag Narrative

At Wootag, we strongly believe storytelling in the digital world calls for the adoption of Bandersnatch-type of immersive technology that encourages innovative thinking and active participation of viewers. Here we would like to share examples of Wootag collaborating with two different brands bringing two different Creative possibilities for Choose your Narrative Experience to life.

Learnings from Wootag 150 Million+ Audience

Choices that viewers had to make ranged from choosing the breakfast cereal, throwing tea to accepting a job.

Examining the viewers’ choices in the interactive film helps gain fascinating and unprecedented insights into the psychological profile of viewers and the choices they make when they directly interact with entertainment. For instance, the statistics reveal 73% chose Frosties as the cereal, while 55.9% of viewers chose to throw tea, and 73% took the offered job at Tuckersoft.

At first, the interactive film conditions viewers to make a choice – something that traditional television or film has never done.

Wootag Narrative Guide

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Part 1 of How did we go about converting 7% of Site Traffic into Leads?

At Wootag, our vision is to unlock audience curiosity to learn more about anything within the video and we put this vision to test with one of our Wootagged videos on our site wootag.com home page. We distilled results further to showcase the importance of Videos on our site and what it means for our business objectives and how you can unlock the same.

Creative Direction? A video which explains the vision or we straight jump into the product

It is always a tricky question when a product team makes a decision on the type of videos to be your message to unlock the possibilities. With Wootag, it was quite an easy decision by referring to the ‘Why’ part of our Vision.

Wootag CORE

Why: Empowering Human Curiosity within any Visual content.
What: Harnessing the power of human curiosity with simple, immersive interactions, directly within your video.
How: Our revolutionary video platform is your one-stop shop to create optimized videos for multiple channels – so you can reach your audience no matter where they are.

Objective? What should be our objective to achieve with this video?

There should be an objective irrespective of what we do. For us we want to drive our visitors to learn about the vision and amplify why it is important for any Business of all shapes and sizes to unlock the potential of interactive videos to convert their viewers to customers.

Here is a simple test we used to clarify the objectives.
Wish the viewer to do———————— while viewing the video. (filling this blank with the action you wish your viewers to take).

For Wootag, Wish the viewer to “sign up / share their email to be contacted” while viewing the video. With this we went about unlocking the curiosity to generate leads using Wootag Lead-Gen template.

You can visit Wootag Tour to learn more about various Wootag Interactive Possibilities.

Importance of Site Design and Video Placements?

Approach of “Placing / Embedding the Video Anywhere” does not necessarily drive results, it could potentially backfire rather than generating any benefits. Here are the steps we looked at for design and placements,

We looked at “Viewers Experience” and not just at “Users Experience” and aligning what would generate the best results.
We looked at Site efficiencies and loading time given a wrong implementation can drive your site loading time and potentially create a bad experience and bounce rates.
We looked at ways to embed with the “Inline or popover” video experience.
It is worth considering a video hosting platform to avoid making your site heavy with video loaded within the site.
You can learn more about the various ways you can unlock the video experience within your site at wootag.com

Interactivity compliments Curiosity!

At Wootag, we looked at specific lead generation templates and enabled the one which will let users fill the form, right within the video without needing to go anywhere else. We further tested templates with Audience to generate a combination of leads from the following options,

Name, Email ID
Name, Email ID, Phone Number
Email ID

All of the above combinations tend to drive varying results and it works well with a combination of trust and credibility towards the company. As we scaled the business and visibility, we measured the trust coefficient with the audience willingness to share their number and the email address where they are active at.

How did we go about generating leads?

Based on all the organic views generated on our site, we looked at a sample size of 1000 visitors and approximately 27% of visitors landed up viewing the video and of which almost 7% of the visitors moved forward towards signing up.

All signed up users are further added into our inbound funnel for our sales managers to engage. Lead email ids are then categorized into ones with 1. Official email id with companyname.com and ones 2. With a Non-Official email id with the likes of gmail.com, etc.

All Leads are then further engaged with a Welcome email to a scheduled call to a platform walkthrough to a trial and finally to a Sale. This process tends to repeat for all leads and gets added into our Sales dashboard.

Key Takeaways :

1. Need for Video: Videos tend to explain the purpose of your company or for your product better.
2. Focussed Objective: Follow the test to clarify your objectives. Wish your viewer to do the ——– while viewing the video.
3. Design your site for performance: Video Placement and experience plays a key role in performance. Constantly iterate for perfection.
4. Convert your Viewers to Customers with Wootagged Interactivity: Giving viewers a chance to take action instantaneously is no more of an option.
5. There is no one size fits all! : Constantly experiment to generate leads and unlock more distribution channels.
6. Engage on an effective sales process to convert the leads to customers.

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Building an Effective Sales Funnel Through the Art of Video Storytelling

87% of businesses in 2019 used video as a powerful marketing tool. This figure is a significant jump from 63% in 2017, and 81% in 2018. 79% of viewers claim that a brand’s video convinced them to purchase a piece of application or software. Also, 84% of marketers have seen an increase in traffic to their website after leveraging video (Source).

These numbers speak volumes about the importance of video marketing in today’s era. But it’s not just about creating any video and putting it out there. You will have to create video content in line with your sales funnel and make them impactful by telling a hooking story to your audience. After all, it’s all leading potential prospects to convert into actual buyers of a product or service.

interactive-video-brand

A typical sales funnel has four stages- awareness, consideration, conversion, and loyalty. Video storytelling engages people for the long-term by building an emotional connection with your product or service at each of these stages. When they are emotionally invested in your brand, they will have a logical justification in their minds to buy your product/ service.

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March 15, 2020 • Interactive Ads

Video Captions: The Best Strategy for Top Of The Funnel Marketing

Whether you realize it or not, nearly all of your potential customers go through various stages of the buying journey. But what is this buying journey, and how can video captions help you successfully make a sale through this journey? With several other companies offering the similar products/service as you, how can video captions get the attention of potential customers?
Wootag Captions

Understanding the marketing funnel
There is a large pool of consumers out there who don’t know that your product/service exists. To get these people to buy your product/service, you as a marketer or salesperson lead them through, what you can picture as, a funnel. This funnel is made up of three stages – top, middle, and bottom of the funnel. Most consumers go through all these stages before they become your customer.

Top of the funnel or awareness stage
A pool of potential customers resides at the broadest part or the top of the funnel. During this stage, you make potential customers aware of a problem that they might be facing.
With a new (or existing) awareness of a problem, these consumers are looking for ways to fix that problem. They look for answers, research data, resources regarding that problem and how it can be solved, ask for opinions and insights into possible solutions, etc.
As a marketer, your goal is to give them these answers. This is when you also get to introduce your product/service as a possible solution to their problem.
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August 14, 2016 • Video Marketing

From passive viewing to active decisions #gobeyondviews

When done right, video content, be it a high-production branded campaign or an amateur homemade video, can reach millions overnight. Whether it’s a light-hearted moment captured by Chewbacca mum or SKII’s emotionally-charged story about unmarried Asian women, videos continue to dominate the digital realm, and is showing no signs of stopping. And much of that sharing, discussion, and conversion happens within one’s palm.

Around 4 in 10 people living in Asia Pacific owning a smartphone (eMarketer), and thanks to the competitive pricing and improved internet speeds of mobile data plans, consuming videos on the go now is becoming like second nature to users. And there’s plenty of potential for brands to fit into this space.

Video marketing has proved to be effective in raising the brand image and increasing audience engagement. As a one minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research, it’s no wonder that videos are becoming the preferred marketing tool for e-commerce. Here’s how the magic happens:

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March 30, 2015 • Interactive Ads

Importance of Videos to Drive Traffic and Customer Adoption

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Deck highlights the importance of Video as a key content marketing channel in building links to achieve various objectives like generating site traffic, SEO, Sales & leads generations and creating a direct channel with your viewers.

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March 4, 2015 • Interactive Ads, Video Marketing

Why video is your most powerful marketing weapon

video-marketing

Even the greatest products need a little help to get the word out. When Apple releases their next big thing, you get often get a huge conference followed by a beautiful video telling you why you need their product. Whenever you hear of a successful Kickstarter project, there almost always is a video accompanying the crowd-funding project.

Virtually no brand or company is exempt from the influence of video in this day and age, and words alone are simply not enough as we move towards a medium that caters to both our visual and auditory needs to create a powerful impression.

Let’s take a look at Evian’s 2013 ad campaign ’Baby & Me’, where adults suddenly learned what it was to be youthful again. Launched mid 2013, the video has garnered over 100 million views on Youtube to date. Imagine a company selling something as basic as water just got you to think about them, even if it’s for just a minute, and have people share it too. That‘s any marketer or startup’s dream.

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February 23, 2015 • Interactive Ads

Your video ads are not just for entertainment, it can also mean business!

Screen Shot 2015-02-23 at 11.09.05 AM

The Super Bowl recently came to an end, and like all great sporting events, it saw advertisers cracking their brains trying to figure out how to make an ad that will captivate both the hearts and minds of their audience, and justify the huge $4.5 million price tag it cost for that 30-second spot. And BMW was no different.

Their ad was unique, it was different from the others, and it was funny. But did that brief moment on television help them meet their targeted return on investments? Only they would know.

For introducing a new product, probably one of the best things any company can do is to maintain a constant level of interest from their target demographics. Using the wide broadcast of the TV ad as a lure for the general audience, they could subsequently encourage interested parties to sign up and express their interest when their videos are viewed again later online. This would allow them to focus their marketing efforts on a more targeted group.

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