Ford – Programmatic Channels Viewing Experience
This week take a look at a powerful execution by Ford, across programmatic channels, to increase the awareness and time spent by the audience within their videos by using Wootag’s Video in Video feature! Continue Reading
We are constantly looking out for amazing brands with great content ideas, which can be an inspiration for your content strategy. This in-flight safety video by Singapore Airlines is really hitting the mark on taking, a generally dull subject, and making it worth spending time on. Continue Reading
It’s morning, and I have my cup of coffee in one hand and my mobile phone in the other. I am scrolling through my Facebook Page when I see someone share a video of Mo Farah winning the 10,000 m Gold, despite having a brief fall. The video has the background music very aptly selected with the song “I get knocked down, but I get up again”, and shows the victorious moment in the end. This is definitely going to be a part of my motivational videos to watch when I feel like I need some visual pep talk. I scroll down further and see an exercise video my friend, who is also a fitness instructor, has posted. I check to see if I can I repeat these exercises at home. This goes on for some time until I reach the bottom of my coffee cup.
Video content on Facebook has become a part of our daily internet life. If you look at the reports on Comscore.com you will see that Facebook comes next to Google sites (primarily Youtube) in desktop video rankings. In fact, in August 2014, as reported by Beet.TV, Facebook surpassed Youtube in Desktop viewing. So if you are considering video marketing it’s definitely the time to consider Facebook as a platform in itself to promote your videos.
Facebook as a platform for your videos is interesting because you see these videos showing up on your feed when you are not particularly looking for something. Before you know it, if the visuals and the video content are right you have not just watched the video, you have shared it as well. Considering that Facebook is no more just a social media platform to make connections, but also one to create a strong brand image, marketing videos immediately become a part of this brand building activity. Collectively we not only watch more videos, but we also post more videos. As wersm.com published in April this year, Facebook boasts of almost 8 billion daily video views.
When done right, video content, be it a high-production branded campaign or an amateur homemade video, can reach millions overnight. Whether it’s a light-hearted moment captured by Chewbacca mum or SKII’s emotionally-charged story about unmarried Asian women, videos continue to dominate the digital realm, and is showing no signs of stopping. And much of that sharing, discussion, and conversion happens within one’s palm.
Around 4 in 10 people living in Asia Pacific owning a smartphone (eMarketer), and thanks to the competitive pricing and improved internet speeds of mobile data plans, consuming videos on the go now is becoming like second nature to users. And there’s plenty of potential for brands to fit into this space.
Video marketing has proved to be effective in raising the brand image and increasing audience engagement. As a one minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research, it’s no wonder that videos are becoming the preferred marketing tool for e-commerce. Here’s how the magic happens:
The Super Bowl recently came to an end, and like all great sporting events, it saw advertisers cracking their brains trying to figure out how to make an ad that will captivate both the hearts and minds of their audience, and justify the huge $4.5 million price tag it cost for that 30-second spot. And BMW was no different.
Their ad was unique, it was different from the others, and it was funny. But did that brief moment on television help them meet their targeted return on investments? Only they would know.
For introducing a new product, probably one of the best things any company can do is to maintain a constant level of interest from their target demographics. Using the wide broadcast of the TV ad as a lure for the general audience, they could subsequently encourage interested parties to sign up and express their interest when their videos are viewed again later online. This would allow them to focus their marketing efforts on a more targeted group.
