Interactive Video Marketing Platform

Interactive Videos Tag Archive

Move Ahead in The Marketing Funnel With Interactive Video

Even as the customer journey gets more complex in the digital world, brands are increasingly focused on perfecting their funnel strategy. Consideration is the middle part of the marketing funnel that begins with awareness and ends with the conversion. Your customer can be aware of your brand, may even have an opinion about it, but awareness alone may not lead to a purchase. In fact, a recent study from Marketo shows 96% of potential buyers who visit a website are not yet ready to buy. It’s only when the buyer reaches the “consideration stage” that they start making the actual decision of making a purchase. Often called the “forgotten part of the funnel,” the consideration stage is where marketers need to focus their efforts.

video-every-stage-of-marketing-funnel

Why is the consideration stage of the marketing funnel important?

 At the top of the funnel is the awareness stage where consumers become aware of your brand’s existence. Past this stage is the consideration funnel where consumers conduct some amount of initial research. At this stage, they are aware they have a pain point and may be evaluating your service or product along with others as a potential solution. At this point, buyers will carry out more research to zero in on one brand and make a purchase decision. As per a study, while 71% of buyers utilise a search engine to discover a new service or product, 74% of them use search engines to dig deeper into the brand’s offerings to see if they match their specific needs.

At this stage, customers are also looking at product reviews, influencer’s opinions or recommendations to evaluate and compare your brand’s offerings with your competitor’s. For your brand to excel in leveraging the middle funnel, you need to channel macro and micro influencers that your consumers trust for purchase advice. While the content at this stage needs to explain the different solutions you offer, it should also begin to differentiate your brand from competitors. Marketing professionals need to provide solid evidence as to why your customer needs to trust in your brand with testimonials, case studies, lab tests, demonstration video and brand stories in an engaging format.

Role of interactive videos at the consideration stage

 Consumers today are overwhelmed with information overload, paid advertisements and ‘digital stalking’ that brands indulge in. A study found that while only 35% of digital ads were viewed, only 9% of these were viewed for more than a second. A mere 4% of ads were viewed for two seconds. Moreover, a majority of internet users utilise ad-blocking add-ons and extensions.  A vast majority of print and digital display ads suffer from “banner blindness” where the target audience ignores the ad, or the ad fails to engage the viewer long enough for moving the consumer to the purchase stage.

Interactive video content is highly effective in engaging leads and can boost purchases by as much as 144%. Here are some statistics on why interactive videos are the best tools at the consideration stage:

  • Four times as many potential customers prefer to watch a video about a service or product than reading about it
  • 50% of online users look for videos on product or service before visiting a store
  • Adults in the U.S. spend nearly six hours a day watching video
  • Eight seconds of video can convey as much information as 30,000 words
  • 87% of marketers say that interactive content grabs the attention of the reader more effectively than static content
  • 72% of businesses say video has improved their conversion rate
  • Viewers retain 95% of a message when they watch it in a video
  • 64% of potential consumers said watching a marketing video on social media influenced their purchase decision

Not surprisingly, 82% of marketers say interactive videos have yielded a good return on their investment while an equal number say videos are an integral part of marketing strategy. Interactive videos are the most valuable assets for marketers to push the customer from consideration stage to purchase stage.

Interactive videos can be used in multiple ways to educate the viewer by using product demonstrations, user testimonials, case studies to show how your product or service solves their problem. Videos help you build trust and showcase the human side of your brand by featuring brand stories, behind the scenes footage, quality policy or employee stories.

Types of Consideration Stage Videos

 Qantas created a virtual reality app that allows users to experience 360-degree video tours of exclusive tourism experiences. After enjoying the video tours, users have the option of booking a flight via the app. Financial services company Morgan created an interactive microsite to make users take a tour of some of the places that are most affected by climate change.

These are just two of the ways interactive videos can help in the consideration stage.There are multiple other ways to use the consideration stage video depending on what you offer, the industry niche and your target audience profile.

Some of the video types include:

  • Product comparison : Below Wootagged video will demonstrate how Estee Lauder is driving viewers to learn different shades available, allowing their audience to choose their preferred shade.

  •  Features Visualization : Here is Wootagged Ford Execution enabling their audience to watch and learn more about the features of the car driving strong consideration.

Other examples such as,

  • Expert guides
  • Live interaction videos
  • Games, quiz, puzzles
  • Calculators and configurators
  • Live chats
  • Interactive infographics
  • Animation

How Wootag helps in generating Audience Consideration

 As the leading authority on interactive videos, Wootag aims to transform your consumers’ experience by harnessing the power of visual storytelling. These figures speak volumes about how Wootag can help you achieve your marketing goals:

Screen Shot 2019-05-19 at 9.32.46 PM

 

To Download Infographic Audience Insights – Click here. 

An action-inspiring, compelling video not only boosts brand awareness but clears the path for purchase when used at the consideration stage of the funnel.

With interactive videos, you can not only engage with your viewers but also generate two times as many conversions and five times as many page views as compared to static ads. Calculators, before and after, demonstrations, quiz, poll or assessments – the possibilities are endless when it comes to how you can use interactive videos to generate interest in purchase.

Now that you know the immense potential of interactive videos in this stage of marketing, the next step is to device the right video strategy that resonates with your target audience.

Wootag steps in at the crucial phase of the marketing funnel to craft visually stunning interactive videos that help you accelerate brand visibility while driving conversions.

Get in touch with us today to take your brand to new heights of success.

Continue reading

How to create a highly effective video campaigns

Interactive Video Marketing Strategy

Creating a piece of video content is no easy feat, so it goes without saying that we all want it to perform! Perhaps you want to increase traffic to your e-commerce site, improve customer engagement or achieve higher brand awareness. We can’t tell you how many times we have faced the same situation! Here are some of the success tips we religiously follow and its shown us promising results! We hope it does for you too. Continue Reading

Continue reading

1365

December 14, 2017 • Featured, Interactive Ads, Video Marketing

Science of stockpiling during retail flash online sales

02 (1)

Hitting $5 billion in transactions in less than 15 minutes on Singles Day, made this the biggest day in online sales this year. This trend is slowly becoming prominent in Asia and the reasons behind this consumer behaviour of buying products in bulk during special occasions is clear. Continue Reading

Continue reading

1235

October 31, 2017 • Featured, Interactive Ads, Video Marketing

First Look Asia: Wootag on shopper interactivity – interview

Shopper interactivity - Wootag Interview

Wootag on shopper interactivity – interview

The ways in which we shop are becoming increasingly effortless and diverse. There is also pressure for online stores to think outside the box more and find newer ways to engage and retain customers.

Wootag is delighted to chat with Channel NewsAsia’s First Look Asia for our perspective on how today’s user experience will be driven by curiosity as well as a desire for relevant content.

Wootag on shopper interactivity

In a mobile-hyperactive world, shoppers are looking for increased convenience, reducing time and money, and lightening their burdens. Raj Sunder, CEO and founder of Wootag, shared with CNA alongside a panel comprising EY and Adatos AI, about the way in which technology is redefining the way people shop and the new frontiers of merging both online and offline shopping. 

 

 

Continue reading

1442

October 26, 2017 • Featured, Interactive Ads, Video Marketing

Interactive travel videos – win consumers over

blogpost-template2 (3)

In today’s surplus of online travel content, consumers are savvy in making choices and discretionary when it comes to absorbing information. The responsibility of travel brands now lies in their flexibility, connecting with consumers wherever they are on-the-go. Getting that digestible, exclusive and mobile-friendly content into their hands will remain a goal for travel brands, one that they must evolve to keep up to terms with. Continue Reading

Continue reading

974

October 19, 2017 • Featured, Interactive Ads, Video Marketing

Staying on top of the pack with video-first marketing

blogpost-template2 (3)Last week, we took a look at what leading travel brands are doing to make their videos compelling and engaging for audiences.

Flipping the turntables, we approach travel videos through the lens of the consumer and ask what content gets them inspired and forward-looking for their next adventure? Continue Reading

Continue reading

1432

October 12, 2017 • Featured, Interactive Ads, Video Marketing

Why Travel Brands are Differentiating Themselves with Video

Travel differentiating with video

Travel brands are non-conformists and juggernauts in reinventing themselves to attract new eyeballs. The importance for them to adapt lies in destinations not being as new or exotic as before. The lack of novelty goes in line with the industry’s increased online resources and more competitive prices.

Be it airlines, destination campaigns, comparison websites or travel apps, travel brands are constantly evolving with their audiences having to keep up with ever-changing consumer expectations of what a place has to offer.

According to Think with Google, some 67% of views of travel videos fall under professionally released or brand-related videos. A report from Skift points out destinations have the keenest interest to put in place a video content strategy as over 70% of YouTube searches are for destination names.

Interactive videos, in particular, are a surefire way of unfolding a constructive conversation. This two-way dialogue allows the user to respond to the video through feedback or participation and learn more about the product objectively. For the travel industry, Instagram feeds and Facebook live are defining travellers’ experiences through unique and shareable social content.

With the younger millennials, travel brands will need to drive content that has an emotional connection, aspirational theme and that is intellectually nourishing. This includes finding insightful ways to tell stories from a local perspective.

Video is the perfect platform for stories that feature a greater sense of adventure and authenticity, build the curiosity of understanding the world and a desire for immersing in a local culture. Jason Dorsey, a marketing author and the speaker says, “Today’s traveller is technologically dependent and that dependence is merely a conduit through which to dream, research, share and experience travel.”

We look at some travel brands that are creating a meaningful user experience and engaging them through authentic and unusual storytelling.

Continue Reading

Continue reading

Loving It, never trust a clown – videos which empower your brand

Movie marketing is no longer confined to trailers and static videos as audiences have become more accustomed to something with a twist and in different formats.

The latest fast-food brands war between Burger King and McDonald’s sees Burger King trolling McDonald’s with the motto “Never trust a clown” in the screening of horror flick ‘It’.

The film involves a creepy clown as the arch villain in the movie and by making reference to it, it displays Burger King’s brilliance in combining satire, guerilla marketing and product placement then woven into a major blockbuster. What a Whopper Burger King!

For more information on how videos can empower your brand and maximise your reach, please visit www.wootag.com. To view more winning content ideas on video, please have a look at us on LinkedIn.

 

Continue reading

928

October 5, 2017 • Featured, Interactive Ads, Video Marketing

Videos that go from ‘many’ to ‘one’ to drive digital impact

Video digital many to one

A video that drives digital impact

Marketers face a formidable challenge in trying to reach a broad audience across market segments and geographies in the shortest time. For CPG plans, this can be particularly complex. Where video was formerly used to tell stories and create brand awareness, there is a need to distil it to product awareness, acquire customers and drive sales. A video will drive purposeful intentionality and originality, and similarly, tackle these priority goals of a conversion funnel. Continue Reading

Continue reading