Interactive Video Marketing Platform

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December 28, 2016 • Video Marketing

Content Hacks for Sports Video Marketing

Sports Content

What do you first think of when you see the word “sports related videos”? If you are dealing with sports products and considering video marketing for the same, the logical step would be to create a video along the product usage. But in this space, there is a lot you can do content wise when it comes to creating popular sports videos. Marketing here is about creating the excitement with live events, the gears sportsmen use, the thrill of watching them play and the emotions that are experienced during a game.

The following examples will help you come up with different strategies for your sports based videos. We hope these ideas will get you started on your marketing campaign, and help you create that video with a difference.

  • Just about the product

As we mentioned earlier, this is the logical first step, and is also an important strategy. After all, your product is the hero of your campaign.  The “Rabbitohs Slippers by UGG” is a very neat example of a product centric video. The video simply highlights how comfy these slippers are, with minimal content inputs. By tagging the product in the video through Wootag, and giving a father’s day discount, this video combines product utility with an apt occasion to purchase it. It’s that simple!

Takeaway: Give your product the limelight, but keep it simple and try to connect the video launch with an upcoming event or special day.

  • The excitement around the game

There is a game around the corner? What better way to sell tickets than through videos.  Videos help build that momentum for an upcoming live event. Creating intrigue by focusing the content on one of the players/team or the event as a whole makes these short videos a perfect gateway to the ticket stand. Here is an example of how Wootag enabled conversion of viewers to an audience for the WTA Finals held at Singapore. Videos of this nature can be created using existing footage, making it an easy option worth exploring for selling tickets.

Takeaway: Videos provide a great platform to create the excitement for an upcoming event and offer a way to purchase tickets.

  • The sportsman in all of us

The Nike “Better For It” Inner Thoughts is a great example of making sports videos and products relatable to all of us. Not only is the video honest, but it is also motivating in its own way. Yes, live games and celebrities are eye-catching, but so are the small triumphs of our everyday sports adventures. They add a touch of humor and make the product seem worth the effort.

Takeaway: Simple and honest videos that share the love for sports in all of us make for great video content.

  • Showing Behind the Screen Activities

Not a very widely explored facet in sports based video marketing is showing some of the prep work that goes into making the jersey’s and shoes we all love so much. There is a lot of interest in merchandise when it comes to sports, so why not show the production of these goods. We are not suggesting a boring long video of the whole process, but to show snippets of how they are made and customized. By giving people a peek into your factories and the technology you use, you give them confidence about the product quality.

Offer links for customization and special offers making these videos a virtual tour of the facility with a gift bag at the end.

Takeaway: For sports merchandise, videos that show the production of goods and associated technology will work as a nice preview to generate interest in products.

 

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December 2, 2016 • Video Marketing

Making your video content click worthy

Click Videos

I have recently found my admiration for the comments section. For example, I came across an article on the “Advertising Age”. The article discussed how the Zen baby Zen ad campaign got it all right. While it did give a lot of insight into what practices make a video content click, I found myself drawn to the comments below the video itself. It was interesting to see people write that “this is the best commercial ever”(with multiple exclamation points)” or that if the viewer had a baby, she would buy this product. It got me thinking that in this ever-changing world of content, it must be hard to create that rule book which specifies how the content can click with its audience. But in the meantime, we can all look at examples and try our best to get it close to “right”.

As the article mentioned above states “The launch of the “Zen Baby Zen” campaign raised the brand’s share of attention (accounting for both paid and earned/organic views) from 5% to over 50% within the baby diaper category.”  This statement goes to show the impact that a good video can have. In fact, in one of our posts – Importance of videos to Drive Traffic and Customer Adoption, we show you that “people remember a whopping 70% of what they see and hear.” But here is the catch- you need to make sure that it is worth remembering. In short, it has to click. 

We all know that for the video to click the content must be engaging and entertaining. There has to be a message, or a dash of humor to spread a few laughs. But there are other aspects as well that play into this ball game. We list four of them below.

Knowing Trending Topics

While your product may vary, it is important to keep track of the topics that are trending on social media. This will make the content of your video relevant. It goes without saying that sometimes it might not be possible to tie the two together. However, trending topics are still worth exploring. Put yourself in your viewer’s shoes, not just for the content but also to understand how they would share the same. This post in Think With Google throws some light on creating content which is share-worthy

Create versions and assess

With so much content floating around, it is getting harder and harder to get it all right in the first go. In one of our previous blog posts “Tapping the Facebook Continent with Powerful Interactive Videos”, we wrote about understanding the performance of your videos. While it is important to analyse the video performance metrics, it might also be a good idea to Create different versions of your videos for each target audience, then implement a split testing schedule with a concrete strategy for what will be split tested when.” By looking at the conversions for different target audiences, you can decide which version had a better impact. If you sniff around a little bit online you will see that changes as small as rephrasing a specific video title for an optional video to a more generic “watch video” has shown a huge change in impact.

A Checklist to keep track

When I look for resources, I always try and include one article, which simply gives you a list of things to keep in mind. Chief Marketer’s “Best Practices For Video Content Marketing”, lists 8 points for a bit more indulgence from your viewers. Yes, it is important to get to the point in the first few seconds of your video, however, as the 5th point in this list suggests, it is also important to ensure that all your campaigns across different platforms convey a similar message. Right from designing content to distribution these 8 points sure help you stay on track.

Look at creative outlets
Once your video is ready, yes you will be posting it on YouTube and Facebook, hold on- I am not done yet! You should also consider other outlets for your videos. Try posting short videos on Instagram or even Twitter for that matter. If you have a well researched write up along with your video, you can publish a post on LinkedIn with the video. Have you stopped by the NatGeo Instagram page? Some of their videos have more than a million views. So yes! Spread the word as far as possible.

What we are trying to say here is that:

For more interaction from your audience try to create content around trending topics.

But….. don’t forget to stick to your message across platforms.

Speaking of platforms… try new outlets for your videos like your company Instagram account or publish a post on your LinkedIn page

And…. Don’t forget to try out different versions of your videos, tweak things around a bit to get the best results.

Bridge the gap between your product and your future consumer without making it too annoying for them. Good luck!!

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October 17, 2016 • Interactive Ads

Content Hacks For Your Fashion Videos

Interactive Fashion

The election frenzy is on and every other day we see something interesting pop up on our news feed. Well, don’t worry, we are not here to get into a political debate. We are here because we have realized one thing. Whether it is a political convention or just a walk to the park, fashion is at the heart of it all.  So when my news feed showed up with this article on how Ivanka Trump’s Studded Sheath Dress, which she wore at the RNC was sold out the very next day, I knew a fashion post was calling. So here we are with our chosen list of YouTube channels and Fashion Vloggers stealing some important content strategy for your fashion campaign.

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August 28, 2016 • Interactive Ads

Tapping the Facebook Continent with Powerful Interactive Videos

It’s morning, and I have my cup of coffee in one hand and my mobile phone in the other. I am scrolling through my Facebook Page when I see someone share a video of Mo Farah  winning the 10,000 m Gold, despite having a brief fall. The video has the background music very aptly selected with the song “I get knocked down, but I get up again”, and shows the victorious moment at the end. This is definitely going to be a part of my motivational videos to watch when I feel like I need some visual pep talk. I scroll down further and see an exercise video my friend, who is also a fitness instructor, has posted. I check to see if I can I repeat these exercises at home. This goes one for some time till I reach the bottom of my coffee cup.

Videos on Facebook have become a part of our daily internet life. If you look at the reports on Comscore.com you will see that Facebook comes next to Google sites (primarily Youtube) in desktop video rankings. In fact, in August 2014, as reported by Beet.TV, Facebook surpassed Youtube in Desktop viewing. So if you are considering video marketing it’s definitely the time to consider Facebook as a platform in itself to promote your videos.

Facebook as a platform for your videos is interesting because you see these videos showing up on your feed when you are not particularly looking for something. Before you know it, if the visuals and the video content are right you have not just watched the video,you have shared it as well. Considering that Facebook is no more just a social media platform to make connections, but also one to create a strong brand image, marketing videos immediately become a part of this brand building activity. Collectively we not only watch more videos, but we also post more videos. As wersm.com published in April this year, Facebook boasts of almost 8 billion daily video views.

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August 14, 2016 • Video Marketing

From passive viewing to active decisions #gobeyondviews

Go Beyond Views

Go Beyond Views

When done right, video content, be it a high-production branded campaign or an amateur homemade video, can reach millions overnight. Whether it’s a light-hearted moment captured by Chewbacca mum or SKII’s emotionally-charged story about unmarried Asian women, videos continue to dominate the digital realm, and is showing no signs of stopping. And much of that sharing, discussion, and conversion happens within one’s palm.

Around 4 in 10 people living in Asia Pacific owning a smartphone (eMarketer), and thanks to the competitive pricing and improved internet speeds of mobile data plans, consuming videos on the go now is becoming like second nature to users. And there’s plenty of potential for brands to fit into this space.

Video marketing has proved to be effective in raising the brand image and increasing audience engagement. As a one minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research, it’s no wonder that videos are becoming the preferred marketing tool for e-commerce. Here’s how the magic happens:

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August 3, 2016 • Featured, Video Marketing

Travel Diaries – Converting Viewers to Travellers!

Interactive Video Marketing Platform

The word research follows the word travel. We all admit travel is no longer a simple affair of booking tickets and just following suggestions on what to see. Everything from flight tickets, to resort bookings, to places to see and places to eat is well researched before the actual bookings are made. In a nutshell, people want to see a little bit of their vacation even before they actually get there.Here is where video marketing helps. Show your customers a glimpse of the future and help them book their vacation in one click. Here are a few examples of how video marketing is an effective tool in planning a holiday.

The Qantas way to show you the best of the gold coast and get you there

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June 30, 2016 • Interactive Ads

Five Marketing Videos We Love, and Why

When it comes to brainstorming content for your marketing videos,  you never know where inspiration hits you. No matter how much you read up tips and tricks, sometimes all it takes for an idea to hit you  is when you are least expecting. So here are five videos that we stumbled upon when we were not actually looking for them. We hope these videos give you inspiration for your campaigns.

 

  1. Nike- The Switch

We have said this before and we sill say this again. Everybody loves a good story and they definitely make your videos interesting. Nike’s “The Switch” has all the elements of a great story presented to you in a short time. It’s funny, it makes us curious and it has enough football action to keep us all glued to the video. Oh wait! did we say it also has Cristiano Ronaldo? I guess we can rest our case now. Continue Reading

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April 26, 2016 • Interactive Ads

2-3 minute book videos can drive more sales and build reader relationships

When I say video marketing the first thing that probably comes to your mind is fashion, or sports, or a technology related product. However, video marketing is such a powerful tool that it can be used in other areas as well to create the kind of impact that your product deserves. Have you ever thought of video marketing your book? If you have not, then we hope that you will change your mind by the end of this article.

 

First a few facts (Source)
1. “Readers are 64% more likely to purchase your book if they see a book trailer that effectively promotes your book.
2. “Visitors to your author website stay an average of 2 minutes longer than on author sites that do not use video.
Video marketing books does not essentially limit you to book trailers. Book trailers need to be carefully crafted to make the right impact, which is often hard. Opinions are divided on book trailers, but the overall benefits of video marketing your books cannot be overlooked. Especially, when your video enables the purchase of the book directly through the video content, you are providing your readers with a preview and an option to purchase the book in one place. So your book videos are now a one stop shop to purchase the book. Use Wootag to share details about your book and make purchasing it easier. Here are a few links that will give you all the information you need. Continue Reading

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April 1, 2016 • Interactive Ads

Drive Human Touch On Your Videos

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Videos are becoming one of the most important and innovative elements in the modern marketing mix. They are essential in helping businesses gain a greater market share. Savvy marketers understand that great videos should not be simply “highly watchable” but interactive; enabling a 2-way communication process that helps businesses better understand customers & vice versa. The reward is a straight & convenient path to more customer conversions.

The Hard Truths about Video Marketing:

  • Watchable videos & viral content ≠ sales.
  • Views alone do not count. Customers do.
  • Fulfilling awareness objectives sales objectives.

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