Interactive Video Marketing Platform

The 2019 Interactive-Video Audience Insights Report – Wootag

In 2019, at Wootag, we witnessed a surge in brand executions across verticals such as F&B, Nutrition, Finance, IT&T to Luxury, etc. Leading to approx. 300 Million views and 3 Billion + data points being processed. This has set us up to support brands in 2020 with strong behavioral insights to help them with both tactical and long-term executions. Go ahead and Unlock the 2019 Insights.

Wootag Audience Insights

Download Wootag 2019 Audience Insights Report.

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March 15, 2020 • Interactive Ads

Video Captions: The Best Strategy for Top Of The Funnel Marketing

Whether you realize it or not, nearly all of your potential customers go through various stages of the buying journey. But what is this buying journey, and how can video captions help you successfully make a sale through this journey? With several other companies offering the similar products/service as you, how can video captions get the attention of potential customers?
Wootag Captions

Understanding the marketing funnel
There is a large pool of consumers out there who don’t know that your product/service exists. To get these people to buy your product/service, you as a marketer or salesperson lead them through, what you can picture as, a funnel. This funnel is made up of three stages – top, middle, and bottom of the funnel. Most consumers go through all these stages before they become your customer.

Top of the funnel or awareness stage
A pool of potential customers resides at the broadest part or the top of the funnel. During this stage, you make potential customers aware of a problem that they might be facing.
With a new (or existing) awareness of a problem, these consumers are looking for ways to fix that problem. They look for answers, research data, resources regarding that problem and how it can be solved, ask for opinions and insights into possible solutions, etc.
As a marketer, your goal is to give them these answers. This is when you also get to introduce your product/service as a possible solution to their problem.

Content for top of the funnel marketing

A successful top of the funnel content marketing strategy includes sharing content that can reach a wide pool of potential customers. This includes:
_Wootag Blogs (1)

Middle of the funnel or consideration and evaluation stage
At the middle of the funnel, these consumers, who are now aware of the problem and possible solutions, evaluate your product/service against several other similar offerings. They conduct heavy research on whether or not your product/service is a good fit for them.

Bottom of the funnel or purchase stage
At the bottom of the funnel, consumers have almost made up their mind and are ready to make a purchase.

5 benefits of video captions
1. Video captions benefit everyone.
Over 100 empirical studies have documented that captions improve the comprehension of videos. Studies show that viewers pay more attention to videos with captions and with this greater attention comes better memory of the video. Captions have been found to be especially beneficial to people who watch videos in non-native language.
The key elements of top-of-funnel content are :
Screenshot 2020-03-15 at 11.07.53 AM
Videos are all of the above and more. And with captions proving to be engaging and memorable, providing videos with captions tremendously increases your chances of gaining their attention.

2. You lose out on potential targets without video captions
You might wonder – “my content is simply great. Why should I add video captions to my already great video content?” But think about those who would benefit from video captions –
1. Those who cannot watch your video with the sound turned on
2. Those who have hearing difficulties
3. Those who do not have perfect comprehension of the spoken word (or can’t understand the accent of the speakers in the video)
4. If your audience is not a native language( say -English) speaker

Top of the funnel marketing is the most important part of your marketing strategy because there is a lot happening here – your audience is going to learn about your products/services and how they are going to benefit him. Capturing as many consumers at this stage and ensuring they get to the middle of the funnel – the consideration stage – ensures you have their attention.

3. Video captions help marketers convey their message
At the top of the funnel marketing stage, every marketer has to achieve three goals.
1. The first goal is to make consumers aware that they have a problem.
2. The second goal is to provide solutions to the problem.
3. And the third goal is to make consumers aware of the specific product/service and how it could alleviate their problem.
Here in this video, Brand unlocks the caption and interactivity in a innovative way using the asset and space within the video driving an uplift in viewability and interaction.

Videos that aim to achieve all these goals are better understood when they are accompanied with captions. Better understanding of your content (via captions) leads to better conversion rates.

4. Videos with captions are shared more than those without
According to studies on the success of videos, it was found that when compared to videos with captions, videos without captions saw a 17% decline in reactions, a 15% decline in the number of times of the video was shared, and a 26% decrease in call-to-action clicks.
In short, people are more inclined to share and interact with your video content if captions are included. The more your video content is shared and interacted with via social media, the greater the awareness of your product, thus fulfilling your role during the awareness stage.

5. Videos with captions boost SEO
SEO-friendly content is important at every part of the marketing funnel. The more visible your content is, the more it is seen and interacted with. Search engine sites crawl videos for content, and the relevance of your video can appear in search terms if your content has captions. With better SEO outcomes, you can be sure that your video content appears in the first page of a search engine – increasing your visibility and giving you a chance to educate a larger pool of potential customers about your product.
There is no doubt that while videos are an essential and critical part of your content marketing strategy, video captions will increase your conversion rate.

Convert viewers into customers with Wootagged Interactive Videos. We love to hear from you and learn how we can help you. So, if you’re considering using Interactive Videos and want to know more, drop us a line and let’s chat about it.

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Top 10 Wootagged Brands in 2019 – part 2/2.

Wootag Top 10

One Touch to Generate Leads:
Armani upped the ante for interactivity to drive Online to Offline store walk-ins by enabling lead gen within the video to drive awareness towards their new store launch.

Interactive Feature: Lead Generation

Interactive How-To Videos :
All Things Hair enabled viewers to select their preferred hairstyle and get to learn about the products which go well with the styles showcased in the video and navigate them towards purchase.
Interactive Features: Product Information, Audience Intent

Rich Viewing Experience with Video In Video.:
Canon lets users select the features of the camera that they are most interested in and let them watch a snippet of how the feature works. All within the video without letting the viewer’s curiosity die by visiting 5 different links to learn more.
Interactive Features: Video In Video, Audience Intent

Drive Free Sampling :
Abbott Grow unlocked the next level of the sampling experience by enabling the sample form right within the video and allowing users to fill it natively within the content.
Interactive Features: HotSpot, Sampling Lead Gen form

Embed Offer Codes for your Viewers!
Enchanteur drove the viewer’s curiosity to the next level by letting them unlock an offer code enabled within the video. This allowed viewers to redeem the voucher either online or offline, providing more insights to the brand.
Interactive Features: Product Gallery, Store Locator

Convert viewers into customers with Wootagged Interactive Videos. We love to hear from you and learn how we can help you. So, if you’re considering using Interactive Videos and want to know more, drop us a line and let’s chat about it.

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10 Must-Follow Rules to Ace Video Marketing in 2020

Screenshot 2020-02-16 at 12.42.36 PM
As we step into 2020, the use of video marketing by organizations is only growing. Be it FMCG, automobile, finance, fashion or any other niche, video marketing is a booming realm for everyone right now.

    92 percent of marketers who are using video marketing say that it’s an essential component of their marketing strategy. This number was 91 percent in 2019 and 85 percent in 2018. Also, 99 percent of marketers who use video for their marketing campaigns say that they will continue using video content even in 2020 (Source).

Screenshot 2020-02-16 at 12.48.29 PM
 

    Nailing the video marketing ballgame

The above numbers clearly indicate how important video marketing is in today’s brand marketing scenario. However, the question that crops up is how to get the best out of video marketing. Without much ado, let’s take you through some of the rules that you must follow for this:

#1: Get your goals clear
The first step to acing your video marketing is to outline the goals you wish to achieve. It’s perfectly alright to create videos for every stage of your conversion funnel, but not without deciding your target stage. Here’s a quick overview:
Awareness stage: Create videos to attract new customers.
Consideration stage: Create videos to engage your audience.
Decision stage: Create videos that will close the sale and nurture your prospective customers.
You can also come up with video ideas to delight those people who have already made a purchase. Not to forget, an internal video would be a great way to recruit new employees or to boost the motivation of your team.
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Part 1 of Top 10 Wootagged Brands in 2019! Tap to learn more

Here’s a list of top 10 Wootagged Brands in 2019 – part 1/2.

Wootag Top 10

At Wootag, We have handpicked the top 10 brands that have enabled differentiated and award-winning Interactive Experience across various countries and unlocking performance! Here are the top five of the 10 brands, the next five brands coming your way soon…stay tuned!

Interactive Profiler from Cream Silk

Cream Silk from The Philippines unlocking users to select their persona ( Hair Style) within the video and letting them watch their preferred hairstyle.

Interactive Feature: Choose Your Persona | Video In Video | Interactive Pixels 

Brand: Unilever

 

Interactive Short to Long Form

Standard Chartered enabled viewers to interact with their brand refresh campaign allowing viewers to watch a long-form video within their short format ad placements, thereby achieving both scale & performance.

Interactive Feature: Video In Video

Markets: Singapore, Taiwan

Brand: Standard Chartered

 

One-Click HotSpot from Adidas

Adidas allowed users to interact with their latest shoe line through a HotSpot experience driving product recall and interaction.

Markets: Australia & New Zealand

Features: HotSpot | Showcase Gallery

Brand: Adidas

 

Choose your flavor from Nescafe

Nescafe ran an interactive poll to learn about the user’s intent towards new coffee flavors, eventually creating an interactive product study through their video marketing.

Market: Indonesia

Interactive Features: Poll

Brand: Nestle

 

Interactive Journey across Online & Offline

Uniqlo and Bobbi Brown for the first time mixed both Online and Offline experience within their video marketing by enabling viewers to interact with the product gallery and drive them towards online purchases along with a list of offline stores where they can walk-in.

Market: Malaysia, India, Singapore

Interactive Features: Product Gallery, Store Locator

Brand: Uniqlo, Bobbi Brown

 

Convert viewers into customers with Wootagged Interactive Videos. We love to hear from you and learn how we can help you. So, if you’re considering using Interactive Videos and want to know more, drop us a line and let’s chat about it.

 

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Transitioning from Users to Viewers Experience

wootag-interactive-video-player-1024x523User experience (UX) led the digital landscape transformation over the years. Design thinking evolved even as brands realized that websites and apps needed to be intuitive, easy to navigate and beautiful. While videos started out as a component of UX, they have now taken centre stage as far as creating a holistic viewer experience (VX) is concerned. In fact, VX is the new UX

Learning’s from User Experience Across All Channels

User experience (UX) refers to end-users’ digital experiences across products. It deals with consumers’ interactions with products and their experiences through this process. The experience the user has with each of these channels shapes their overall UX with the brand or company. Failure of UX in any channel has a negative impact on the overall user experience. Despite the focus on UX, a study finds that 72% out of 700 million websites fail to engage users consistently or in driving conversions. Three out of four apps are not used after the initial download.

Why Viewer Experience is Must

The transition to ‘VX’ from “UX’ has already happened. The quality of VX is deemed to be the most crucial factor that determines viewer engagement. VX is not about creating a single isolated video or explainer video on top of the website, but about creating a visual framework that includes multiple media assets all of which fit into the positioning of the brand. Optimal viewer experience is lined to engagement levels, recall and retention, conversion rates, ROI, lead generation and brand loyalty.The compelling power of videos is a major reason why the value of VX is phenomenally growing. People love watching moving images and interactive content much more than any other media. A staggering statistic is that by 2021, videos will comprise 80% of the total web traffic.

Interactive Video: Powerful Statistics

The future of interactive video marketing is already here. These trends for 2019 prove the dominance of interactive videos as marketing tools:

  • There is a 100% increase in mobile video consumption every year.
  • On YouTube, viewers watch more than one billion hours’ worth of video content every day, while on Facebook, video views per day are more than 8 billion. About 35 videos have had more than 2 billion views as of July 2019.
  • 93% of businesses gained a new customer on social media as a result of an interactive video.
  • 90% of consumers make a purchase decision after watching product videos.
  • Interactive videos boost viewing time with 88% more time spent on a website with an engaging video.

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September 17, 2019 • Interactive Ads, Interactive Video, Video Marketing

AdAsia and Wootag partner up to deliver interactive ads to Asia

AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace.

This partnership plays to the strengths of Wootag’s interactive advertising unit and scale of the AdAsia Premium Marketplace across Asia.

wootag-interactive-video-player-1024x523

Wootag’s interactive video ad unit enables advertisers to serve video ads that feature in-video interactions including the ability for users to perform, at various points of the video advertisement, purchases, sign-ups, participate in polls, receive promotions, view product catalogs, make bookings, view store locations, and more, without leaving the video ad. This allows advertisers to drive more interactive and outcome-oriented advertisement engagement and provides a seamless advertising experience for users.

Raj Sunder, CEO and founder of Wootag, said: “At Wootag our vision is to harness the power of human curiosity with immersive interactions within the video and leverage insights to understand their behavior. Our partnership and integration with AdAsia further strengthens this vision by enabling more native experiences across AdAsia’s pool of premium publishers in APAC. In addition, creating combined insights to drive creative enhancement and personalization to achieve both audience and brand objectives.”

Publishers can simply implement a single AdAsia ad tag to access available display and video formats and demand, including Wootag’s interactive video ad unit, dynamically placed on a page based on content density and user behavior. Advertisers can programmatically access Wootag’s interactive video ad unit through the AdAsia Premium Marketplace or Wootag platform, and deliver advertising to viewable, brand-safe inventory across more than 880 premium publishers throughout Asia, such as Kompas, The Philippine Daily Inquirer and Pantip.

Vivek Misra, Director of Strategic Initiatives for AnyMind Group, said: “Advertisers now have access to a scaled and curated, high-quality publisher marketplace in Asia for display and video advertising. Coupled with Wootag’s interactive video ad unit, advertisers can leverage on a highly engaging and experiential unit, and in fact, use video advertising as a lower-funnel ad format. At the same time, publishers in Asia can now offer greater user experience and retention.”

“Interactive video, in conjunction with our offerings in advertising, influencer marketing and the CastingAsia Creators Network, provides marketers with a very unique end-to-end solution to build well-connected marketing storylines across high-quality publishers, social media channels, video platforms, and even out-of-home media,” said Misra.

AnyMind Group currently offers various marketing solutions through AdAsia and CastingAsia. Apart from the AdAsia Premium Marketplace, advertisers can access the AdAsia Digital Platform for Advertisers and managed services, and for publishers, the AdAsia360 platform. For influencer marketing, CastingAsia offers an end-to-end influencer marketing platform that allows users to discover, activate, manage and track influencer marketing activity, and local teams with influencer marketing expertise across Asia. Additionally, AnyMind Group currently operates a DOOH marketplace for Thailand.

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Move Ahead in The Marketing Funnel With Interactive Video

Even as the customer journey gets more complex in the digital world, brands are increasingly focused on perfecting their funnel strategy. Consideration is the middle part of the marketing funnel that begins with awareness and ends with the conversion. Your customer can be aware of your brand, may even have an opinion about it, but awareness alone may not lead to a purchase. In fact, a recent study from Marketo shows 96% of potential buyers who visit a website are not yet ready to buy. It’s only when the buyer reaches the “consideration stage” that they start making the actual decision of making a purchase. Often called the “forgotten part of the funnel,” the consideration stage is where marketers need to focus their efforts.

video-every-stage-of-marketing-funnel

Why is the consideration stage of the marketing funnel important?

 At the top of the funnel is the awareness stage where consumers become aware of your brand’s existence. Past this stage is the consideration funnel where consumers conduct some amount of initial research. At this stage, they are aware they have a pain point and may be evaluating your service or product along with others as a potential solution. At this point, buyers will carry out more research to zero in on one brand and make a purchase decision. As per a study, while 71% of buyers utilise a search engine to discover a new service or product, 74% of them use search engines to dig deeper into the brand’s offerings to see if they match their specific needs.

At this stage, customers are also looking at product reviews, influencer’s opinions or recommendations to evaluate and compare your brand’s offerings with your competitor’s. For your brand to excel in leveraging the middle funnel, you need to channel macro and micro influencers that your consumers trust for purchase advice. While the content at this stage needs to explain the different solutions you offer, it should also begin to differentiate your brand from competitors. Marketing professionals need to provide solid evidence as to why your customer needs to trust in your brand with testimonials, case studies, lab tests, demonstration video and brand stories in an engaging format.

Role of interactive videos at the consideration stage

 Consumers today are overwhelmed with information overload, paid advertisements and ‘digital stalking’ that brands indulge in. A study found that while only 35% of digital ads were viewed, only 9% of these were viewed for more than a second. A mere 4% of ads were viewed for two seconds. Moreover, a majority of internet users utilise ad-blocking add-ons and extensions.  A vast majority of print and digital display ads suffer from “banner blindness” where the target audience ignores the ad, or the ad fails to engage the viewer long enough for moving the consumer to the purchase stage.

Interactive video content is highly effective in engaging leads and can boost purchases by as much as 144%. Here are some statistics on why interactive videos are the best tools at the consideration stage:

  • Four times as many potential customers prefer to watch a video about a service or product than reading about it
  • 50% of online users look for videos on product or service before visiting a store
  • Adults in the U.S. spend nearly six hours a day watching video
  • Eight seconds of video can convey as much information as 30,000 words
  • 87% of marketers say that interactive content grabs the attention of the reader more effectively than static content
  • 72% of businesses say video has improved their conversion rate
  • Viewers retain 95% of a message when they watch it in a video
  • 64% of potential consumers said watching a marketing video on social media influenced their purchase decision

Not surprisingly, 82% of marketers say interactive videos have yielded a good return on their investment while an equal number say videos are an integral part of marketing strategy. Interactive videos are the most valuable assets for marketers to push the customer from consideration stage to purchase stage.

Interactive videos can be used in multiple ways to educate the viewer by using product demonstrations, user testimonials, case studies to show how your product or service solves their problem. Videos help you build trust and showcase the human side of your brand by featuring brand stories, behind the scenes footage, quality policy or employee stories.

Types of Consideration Stage Videos

 Qantas created a virtual reality app that allows users to experience 360-degree video tours of exclusive tourism experiences. After enjoying the video tours, users have the option of booking a flight via the app. Financial services company Morgan created an interactive microsite to make users take a tour of some of the places that are most affected by climate change.

These are just two of the ways interactive videos can help in the consideration stage.There are multiple other ways to use the consideration stage video depending on what you offer, the industry niche and your target audience profile.

Some of the video types include:

  • Product comparison : Below Wootagged video will demonstrate how Estee Lauder is driving viewers to learn different shades available, allowing their audience to choose their preferred shade.

  •  Features Visualization : Here is Wootagged Ford Execution enabling their audience to watch and learn more about the features of the car driving strong consideration.

Other examples such as,

  • Expert guides
  • Live interaction videos
  • Games, quiz, puzzles
  • Calculators and configurators
  • Live chats
  • Interactive infographics
  • Animation

How Wootag helps in generating Audience Consideration

 As the leading authority on interactive videos, Wootag aims to transform your consumers’ experience by harnessing the power of visual storytelling. These figures speak volumes about how Wootag can help you achieve your marketing goals:

Screen Shot 2019-05-19 at 9.32.46 PM

 

To Download Infographic Audience Insights – Click here. 

An action-inspiring, compelling video not only boosts brand awareness but clears the path for purchase when used at the consideration stage of the funnel.

With interactive videos, you can not only engage with your viewers but also generate two times as many conversions and five times as many page views as compared to static ads. Calculators, before and after, demonstrations, quiz, poll or assessments – the possibilities are endless when it comes to how you can use interactive videos to generate interest in purchase.

Now that you know the immense potential of interactive videos in this stage of marketing, the next step is to device the right video strategy that resonates with your target audience.

Wootag steps in at the crucial phase of the marketing funnel to craft visually stunning interactive videos that help you accelerate brand visibility while driving conversions.

Get in touch with us today to take your brand to new heights of success.

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10 Tips on How to Boost Your Interactive Video Performance Like a Pro

10 Tips on How to Boost Your Video Marketing Performance Like a Pro

 

We want to share with you some useful tips on how to boost the effectiveness of your interactive videos and help you get the most from your video content. You’ve worked so hard to create your personalised video content, placed relevant messaging and target your audience. You want to be able to capitalise on your efforts.

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March 25, 2019 • Video Content, Video Marketing

Video Content on Every Step of Customer Journey – Awareness

video-content-customer-journey-awareness

Create Awareness with Interactive Videos

Adding video to your marketing funnel increase conversion rates up to 65%. As videos, today have become the norm in inbound marketing 51.9% of marketing professionals worldwide said the video is the type of content with the best ROI. We will walk you step by step through whole buyer’s journey to show how video can help increase conversions in every stage of the marketing funnel. We will help you to understand better how to help buyers acknowledge their problem, educate them and provide expertise and finally to nurturing them down the path to a purchasing decision. According to the results, Global buying teams are relying on content like online videos to create vendor shortlists, as 65% of buyers download watched or 4-7 pieces of content. Consumed content is likely leading to a shortened decision as 70% of B2B technology decisions are now made in 6 months or less.

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