Interactive Video Marketing Platform

10 Tips on How to Boost Your Interactive Video Performance Like a Pro

10 Tips on How to Boost Your Video Marketing Performance Like a Pro

 

We want to share with you some useful tips on how to boost the effectiveness of your interactive videos and help you get the most from your video content. You’ve worked so hard to create your personalised video content, placed relevant messaging and target your audience. You want to be able to capitalise on your efforts.

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March 25, 2019 • Video Content, Video Marketing

Video Content on Every Step of Customer Journey – Awareness

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Create Awareness with Interactive Videos

Adding video to your marketing funnel increase conversion rates up to 65%. As videos, today have become the norm in inbound marketing 51.9% of marketing professionals worldwide said the video is the type of content with the best ROI. We will walk you step by step through whole buyer’s journey to show how video can help increase conversions in every stage of the marketing funnel. We will help you to understand better how to help buyers acknowledge their problem, educate them and provide expertise and finally to nurturing them down the path to a purchasing decision. According to the results, Global buying teams are relying on content like online videos to create vendor shortlists, as 65% of buyers download watched or 4-7 pieces of content. Consumed content is likely leading to a shortened decision as 70% of B2B technology decisions are now made in 6 months or less.

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March 18, 2019 • Interactive Ads

Master Your Marketing Funnel with Videos

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Video Content – an Introduction to the Funnel. Generate curiosity at every stage of the marketing funnel

Gone are the days when using passive ways to woo customers used to be the norm. In today’s dynamic business environment, businesses need to talk to their target audience at every stage of their journey from discovering the company to becoming regular customers. In this digital age where a plethora of options are just a click away, businesses need to engage their target audience and customers at every stage of the customer journey. One way of achieving this objective is by exposing the target audience to informational and compelling content. Before we talk about how you can engage your target audience at every stage of their journey, let’s first understand how a marketing funnel works.

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March 13, 2019 • Interactive Ads

Interactive travel videos – the art of storytelling

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Interactive travel videos

We all know that video content drives stronger engagement and builds an emotional connection. A video becomes an essential part of the strategy in travel and online tourism marketing which helps to attract more visitors. In today’s surplus of online travel content, consumers are savvy in making choices and discretionary when it comes to absorbing information. The responsibility of travel brands now lies in their flexibility, connecting with consumers wherever they are on-the-go. Getting that digestible, exclusive and mobile-friendly content into their hands will remain a goal for travel brands, one that they must evolve to keep up to terms with.

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Future of Video Content Marketing – Interactive Shoppable Videos

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Video Content with Benefits – Interactive Shoppable Videos

Shoppable videos have been termed as the “Rising Star Of Your Marketing Strategy”. Video content that helps viewers turn into customers is a boon when used effectively. Shoppable videos simplify the buying funnel, they give you more consumer engagement and conversion rates but most importantly, they help you identify potential customers and provide actionable insights. Research has shown that 91% of buyers prefer visual and interactive content over traditional forms.
We already know this year people will be watching more videos, which means many purchase decisions will be made through your interactive video and social media content. So what is the future of shoppable videos and what kind of interactive video content will work best for you? Here are some trends that will help you answer these questions.

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4 Steps to Increase Employee Engagement and Loyalty with Interactive Videos

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Employees are the pillars of an organisation. To ensure long term business success, you need to motivate your employees to put their best foot forward. One way they can do this is by providing employee engagement and loyalty. Employee engagement and loyalty, more than just buzzwords, are critical factors that determine a business’s success. An engaged and loyal employee is a happy employee, who will go out of their way to help the company get a step closer to its milestones and goals every day.
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February 22, 2019 • Interactive Video

Interactive Video Audience Insights 2018

Discover Wootag Interactive Video Audience Insights. Access visualised in-depth audience behaviour and key insights generated from more than 100 million views by processing more than 1 billion data’s.

Insights will provide you guidance on the type of audience behaviour within any Wootagged video and to help you successfully harness curiosity of your video viewers. Tap into the power of data and fine-tune your videos to get more personalised and effective video marketing across the whole viewers’ journey. Get ahead of the curve, read through this interactive Audience Insights Infographic to learn more.

To Download Infographic Audience Insights – Left click on the picture 

Wootag Audience Insights

Interactive Video Audience Insights

 

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February 18, 2019 • Interactive Ads

How to Use Interactive Video to Better Engage and Hire Top Talent

 

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There are a gazillion reasons why video needs to be a core part of a company’s recruitment strategy. Videos can help businesses attract attention, bring more candidates to the table, and present the company’s story and vision in a compelling fashion. This translates into improved candidate experiences and more applications. Continue Reading

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How to Use Interaction to Make Your Content Pop – Fun and Delicious Content and Interactive Ads

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Interactive content

The biggest challenge for businesses today is to keep the customer engaged. We live in an age where content is almost infinite. We’re generating way more content than we ever did and the production will, likely, never come to an end.

Speaking of content, one format that’s making waves is video content. For instance, on YouTube, the planet’s largest video sharing portal, there are 300 hours of new content being uploaded every minute! Continue Reading

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February 4, 2019 • Interactive Ads

Embrace 2019 Video Marketing Trends

Celebrities in Video Marketing

Influencers and Video Marketing


Aren’t you curious how other brands embrace the latest video marketing trends? Keep your business and marketing ahead of the game and look at how others are adapting to market changes. Make most of the essential trends paving the way of today consumers behaviour.
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