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    Company Update, Interactive Ads, Video Marketing

    Wootag partners with Moblaze to Scale Vietnam and other Indochina markets. 

    Wootag launched in Vietnam during the pandemic and has been growing steadfastly backed by strong audience engagement along with proven branded case studies. To further accelerate the growth, We have now partnered with Moblaze, one of the leading digital partners in Vietnam with a strong…

    Raj Sunder, 3 months ago 0 3 min read  
    Featured, Interactive Ads, Interactive Video, Interactive Video Content, Video Marketing

    The Paradigm Shift of Interactive Videos in Taiwan! 

    First one in our series of “Expert Speaks” is introducing Ms. Gemini Hsieh who is heading our Operations in Taiwan. With considerable experience under her belt with Wootag, Gemini has had a commendable record and we reached out to her to learn more about insights…

    Pavithra Sundar, 1 year ago 0 4 min read  
    Interactive Ads, Video Marketing

    Driving success with Data and Insights 

    The advertising world has evolved and is looking at metrics beyond Impressions, completion rates, clickthrough rates. Advertisers want to know what the data means, how they can interpret signals from the data and how this becomes useful for them both at a campaign level as…

    Karan Saigal, 1 year ago 0 3 min read  
    Interactive Ads, Interactive Video, Video Marketing

    Learn More on how Vietnamese audiences are amongst the most digitally active in SEA 

    Southeast Asia is the fastest growing region in the world when we speak of digital advertising spend – comprising countries like Hong Kong, Vietnam, Singapore, Thailand, Philippines etc. Vietnam being one among the top most digitally active audiences within South East Asia. In fact, ongoing…

    Pavithra Sundar, 2 years ago 0 4 min read  
    Interactive Ads, Video Marketing

    Leverage Wootag to navigate long-form video marketing! 

    What is Heavy Ad Intervention? Heavy Ad Interventions (HAI) is a new feature on Chrome browser that will unload ads considered to be “heavy” on the user’s device resource unless the user interacts with the ads. An ad will be subject to unload in case…

    Raj Sunder, 2 years ago 0 2 min read  
    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    Let the Interactive Shopping begins this Festive Season! 

    A recent report from Campaign asia cited that despite falling household incomes as a result of the COVID-19 pandemic, a high proportion of consumers are still expecting to spend the same amount during this year’s holiday shopping season. (reference) WARC concurred based on a study…

    Raj Sunder, 3 years ago 0 1 min read  
    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    Bridging the Gap between Content & Commerce 

    It’s no surprise that the COVID-19 pandemic has accelerated digitization across various industries, from healthcare to education to retail. The idea of having e-commerce or online store is no longer a novelty but a matter of existence and staying relevant. For some, this may have…

    Raj Sunder, 3 years ago 0 4 min read  
    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    A Guide to Unlock Wootag Narrative Experience 

    Can viewers control the narrative in a film or video? Netflix proved they could, with content like Black Mirror:Bandersnatch and You v/s Wild which revolutionized story-telling. At Wootag, we strongly believe storytelling in the digital world calls for the adoption of Bandersnatch-type of immersive technology…

    Raj Sunder, 3 years ago 0 1 min read  
    Interactive Ads, Interactive Video, Video Content, Video Marketing

    Part 1 of How did we go about converting 7% of Site Traffic into Leads? 

    At Wootag, our vision is to unlock audience curiosity to learn more about anything within the video and we put this vision to test with one of our Wootagged videos on our site wootag.com home page. We distilled results further to showcase the importance of…

    Raj Sunder, 3 years ago 0 4 min read  
    interactive-video-brand
    Interactive Ads, Interactive Video, Interactive Video Content, Video Content, Video Marketing

    Building an Effective Sales Funnel Through the Art of Video Storytelling 

    87% of businesses in 2019 used video as a powerful marketing tool. This figure is a significant jump from 63% in 2017, and 81% in 2018. 79% of viewers claim that a brand’s video convinced them to purchase a piece of application or software. Also,…

    Raj Sunder, 3 years ago 0 5 min read  
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    Go Beyond Views!

    At Wootag, we believe video is the tool to help share information and ideas instantly without any barriers. So we decided to revolutionise the in-video experience and take it to a whole other level.

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