Travel brands relating to Asian audiences better
It’s about time travel brands started relating to Asian audiences better with removing stereotypes and killing restrained storytelling. Never think tourism videos need to be static with cliched storylines and aspirations are driven by the Western media. Destination Canada, the official tourism board of Canada…
Why Travel Brands are Differentiating Themselves with Video
Travel brands are non-conformists and juggernauts in reinventing themselves to attract new eyeballs. The importance for them to adapt lies in destinations not being as new or exotic as before. The lack of novelty goes in line with the industry’s increased online resources and more…
Trust, the building block of good content – brands we admire
In part I of our “Brands We Admire” section we showed how content can be humorous and creative to bring out the qualities of the brand. In this post, we shed light on three brands that engage with their consumers through delivering value-adding content or…
