The video sector is tipping its scales and seeing unyielding promise in Southeast Asia, home to the fastest growing emerging economies Vietnam and Indonesia as well as prolific creators of homegrown content Malaysia and the Philippines. Continue Reading
Travel is increasingly running out of ideas and tourism boards across the world are thinking of new ways to market their destinations as new and exciting. Sweden is doing something true to itself and yet highly original — showing the country’s natural landscapes whilst emphasising its well-being and relationship with nature. Continue Reading
Why are consumer brands expanding video interactivity to drive user participation?
Brands today need to reach a wide audience across locations quickly and prompt their interaction and immediate engagement. A video is an effective tool to build trust and loyalty for your brand and get a message across in a persuasive way.
Video also works wonders in eliciting high social media shares and allowing users the flexibility of viewing it whenever or wherever. Forbes describes the envisioned future of video as one where “finding, placing, and consuming the right video at the right time becomes the big challenge for everybody.” Continue Reading
We are constantly looking out for amazing brands with great content ideas, which can be an inspiration for your content strategy. This in-flight safety video by Singapore Airlines is really hitting the mark on taking, a generally dull subject, and making it worth spending time on. Continue Reading
In part I of our “Brands We Admire” section we showed how content can be humorous and creative to bring out the qualities of the brand. In this post, we shed light on three brands that engage with their consumers through delivering value-adding content or by exploring newer content avenues. Continue Reading
In this series, we recommend content that will help draw you closer to your chosen user, provide game-changing trends and insights that step up your flair for video.