Interactive Video Marketing Platform

consumer videos Tag Archive

3371

September 21, 2017 • Featured, Interactive Ads, Video Marketing

How Southeast Asia is getting to the market for growth in video

Southeast Asia market video 21 Sept

Southeast Asia market video

The video sector is tipping its scales and seeing unyielding promise in Southeast Asia, home to the fastest growing emerging economies Vietnam and Indonesia as well as prolific creators of homegrown content Malaysia and the Philippines. Continue Reading

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1531

September 19, 2017 • Featured, Interactive Ads, Video Marketing

Being in nature sells travel well

Travel is increasingly running out of ideas and tourism boards across the world are thinking of new ways to market their destinations as new and exciting. Sweden is doing something true to itself and yet highly original — showing the country’s natural landscapes whilst emphasising its well-being and relationship with nature. Continue Reading

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1568

September 14, 2017 • Featured, Video Marketing

Engaging more viewers with video interactivity

Engaging views with video interactivity CPG Blog 1

Engaging viewers with video interactivity

 

Why are consumer brands expanding video interactivity to drive user participation?

Brands today need to reach a wide audience across locations quickly and prompt their interaction and immediate engagement. A video is an effective tool to build trust and loyalty for your brand and get a message across in a persuasive way.

Video also works wonders in eliciting high social media shares and allowing users the flexibility of viewing it whenever or wherever. Forbes describes the envisioned future of video as one where “finding, placing, and consuming the right video at the right time becomes the big challenge for everybody.” Continue Reading

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1483

September 12, 2017 • Interactive Ads

A great way to fly safely and beautifully – content strategy

We are constantly looking out for amazing brands with great content ideas, which can be an inspiration for your content strategy. This in-flight safety video by Singapore Airlines is really hitting the mark on taking, a generally dull subject, and making it worth spending time on. Continue Reading

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1590

September 6, 2017 • Featured, Interactive Ads, Video Marketing

Trust, the building block of good content – brands we admire

Trust building block of good content

Trust building block of good content

In part I of our “Brands We Admire” section we showed how content can be humorous and creative to bring out the qualities of the brand. In this post, we shed light on three brands that engage with their consumers through delivering value-adding content or by exploring newer content avenues. Continue Reading

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2016

August 23, 2017 • Featured, Video Marketing

Honesty the best policy in parenting ads

Blog honesty parenting

Parenting ads – honest as the best policy in parenting

In this series, we recommend content that will help draw you closer to your chosen user, provide game-changing trends and insights that step up your flair for video.

According to Adweek, August 2017, brands are “shifting away from aspirational messages with an idealised vision of family and instead infusing campaigns with moments of realism.” Continue Reading

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