The Paradigm Shift of Interactive Videos in Taiwan!
First one in our series of “Expert Speaks” is introducing Ms. Gemini Hsieh who is heading our Operations in Taiwan. With considerable experience under her belt with Wootag, Gemini has had a commendable record and we reached out to her to learn more about insights…
The Best Wootagged Brand Videos – 2021 (Part 2)
With 2021 bringing a ray of hope across the world, we’ve all observed a surge in companies and brands taking a step forward in building resilience through these times and taking steps forward to connect with their customers. In the world of advertising, this is…
The Best Wootagged Brand Videos – 2021 (Part 1)
A successful marketing Ad Campaign leaves a mark and clearly attributes the brand’s value to the viewer. In terms of video advertisements, they should be promotional, persuasive, and original with a targeted message. We here at Wootag are all about delivering the right message and…
How do Cultures and Languages Shape Viewers Experience?
Without focusing on regional marketing efforts, businesses can miss out on customer growth and loyalty from their consumer base. Local marketing efforts help foster targeted marketing efforts facilitating better customer engagement. For businesses globally, establishing regional marketing efforts has been key primarily in expansion and…
Learn More on how Vietnamese audiences are amongst the most digitally active in SEA
Southeast Asia is the fastest growing region in the world when we speak of digital advertising spend – comprising countries like Hong Kong, Vietnam, Singapore, Thailand, Philippines etc. Vietnam being one among the top most digitally active audiences within South East Asia. In fact, ongoing…
Let the Interactive Shopping begins this Festive Season!
A recent report from Campaign asia cited that despite falling household incomes as a result of the COVID-19 pandemic, a high proportion of consumers are still expecting to spend the same amount during this year’s holiday shopping season. (reference) WARC concurred based on a study…
Bridging the Gap between Content & Commerce
It’s no surprise that the COVID-19 pandemic has accelerated digitization across various industries, from healthcare to education to retail. The idea of having e-commerce or online store is no longer a novelty but a matter of existence and staying relevant. For some, this may have…
A Guide to Unlock Wootag Narrative Experience
Can viewers control the narrative in a film or video? Netflix proved they could, with content like Black Mirror:Bandersnatch and You v/s Wild which revolutionized story-telling. At Wootag, we strongly believe storytelling in the digital world calls for the adoption of Bandersnatch-type of immersive technology…
Part 1 of How did we go about converting 7% of Site Traffic into Leads?
At Wootag, our vision is to unlock audience curiosity to learn more about anything within the video and we put this vision to test with one of our Wootagged videos on our site wootag.com home page. We distilled results further to showcase the importance of…
Building an Effective Sales Funnel Through the Art of Video Storytelling
87% of businesses in 2019 used video as a powerful marketing tool. This figure is a significant jump from 63% in 2017, and 81% in 2018. 79% of viewers claim that a brand’s video convinced them to purchase a piece of application or software. Also,…
