Interactive Video Marketing Platform

personalised content Tag Archive

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November 27, 2017 • Featured, Interactive Ads, Video Marketing

Personalisation the path to customer success and trust

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Consumer personalisation is the way forward for retailers these days as online shoppers become more selective and sophisticated. In an exclusive interview with The Rundown, Wootag was invited to share insights on personalisation in digital commerce.

Driven by curiosity and a need for relevant content, Wootag chatted with CNBC Asia on how today’s user experience will direct users to the touchpoints and calls to action that are most suitable. Overall, the ease and functionality of the user experience is of utmost importance.

Be it directing them to a nearby retail store or giving suitable links about an item of interest, Wootag delivers an experience that is designed for and driven by consumers. When asked about how Wootag differs from other platforms that may be too “have a backlash without having someone sell something”.

Raj Sunder, CEO and founder of Wootag says, “It’s important to always show the relevance.” Mr Sunder also gave the example of Dan Murphy creating the real-time impact of the human touch.

Mr Sunder adds, “The brand campaign went live during Christmas last year and found human tabs more richer for product A as compared to product B and hence entered a partnership with an e-commerce store to give more discounts for product A, hence hiking sales in a short time. The type of personalised insight into data will allows retailers the power to decide which product to ship during flash sales for Black Friday or Christmas.”

Overall, Wootag strengthens the reach and user-friendliness of businesses by giving interactive tags throughout the video, allowing brands to sell products directly on video and yielding richer user engagement and ROI data.

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November 21, 2017 • Featured, Interactive Ads, Video Marketing

Global Content Forum 2017: Product relevance and content personalisation key to engaging audiences

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The demand for content personalisation intensifies as audiences grow more transparent in their choices, varied in their interests and inconsistent with their buyer behaviour. There are language and cultural differences faced when scaling globally and within each market, you can segment audiences through numerous indicators.

Regardless of the industry you work in or your interests and consumption habits, there is a wealth of content in the marketplace customised to your individual needs.

Making sure the content is identified and consumed by the right person and followed with the right call-to-action requires a careful marketing mix of product relevance and personalisation.

Wootag was recently honoured as ‘Marketing Technology Company of the Year’ by Mumbrella 360 Asia for the platform’s capability to help brands scale to market and expand to new audiences. The platform also supports brands in developing their engagement, interactivity and visibility in Asia.

At the Transperfect Global Content Forum, Wootag had the opportunity to sit in on the sessions and gleaned some takeaways on what it takes to succeed in the fast-moving global content space.

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November 16, 2017 • Featured, Interactive Ads, Video Marketing

Mumbrella 360 Asia: Content with a dedicated human touch, relevance and honesty

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Honouring the brightest, boldest and most innovative in advertising, digital media and beyond, the Mumbrella 360 Asia conference had a strong focus on the ever-changing world of content marketing.

Wootag was thrilled to be named ‘Marketing Technology Company of the Year’ and be placed in the league of brands that are recognised for their ability to engage audiences through a combination of content and product relevance. The platform received the accolade for allowing holistic 360-degree views of the product, creating a culturally aligned user experience that resonates with viewers and product intelligence around the brand’s touchpoints.

The speakers, including those from Reuters, VICE, Buzzfeed, Click2View, BBC Storyworks and Under Armour Sports argued for the importance of content that is culturally relevant, unique and useful to a specific target and that produces something that is actionable and authentic.

Wootag had the opportunity to sit in the sessions and here are observations that make for good food for thought.

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November 9, 2017 • Featured, Interactive Ads, Video Marketing

Wootag recognised as ‘Marketing Technology Company of the Year’

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The Mumbrella 360 Asia awards is the industry metric for the most innovative and most creative players in the media, marketing and advertising industries, and beyond. Wootag is deeply honoured to receive recognition as ‘Marketing Technology Company of the Year’.

Using video touchpoints and real-time insights, brands are propelling towards interactive video for develop closer ties and relevance to their user base. Brands that understand the tensions that customers are facing and regard their time and decision-making as paramount will have the highest audience engagement and succeed in market penetration.

Raj Sunder, Founder and CEO of Wootag says, “Wootag is pleased to be able to help brands create more well-synced and available touchpoints and help scale their audience engagement and data insights. Video interactivity will be the force driving their overall brand integration and technology to help them be more personalised and culturally relevant.”

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