Interactive Video Marketing Platform

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3180

March 30, 2015 • Interactive Ads

Importance of Videos to Drive Traffic and Customer Adoption

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Deck highlights the importance of Video as a key content marketing channel in building links to achieve various objectives like generating site traffic, SEO, Sales & leads generations and creating a direct channel with your viewers.

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2436

March 4, 2015 • Interactive Ads, Video Marketing

Why video is your most powerful marketing weapon

video-marketing

Even the greatest products need a little help to get the word out. When Apple releases their next big thing, you get often get a huge conference followed by a beautiful video telling you why you need their product. Whenever you hear of a successful Kickstarter project, there almost always is a video accompanying the crowd-funding project.

Virtually no brand or company is exempt from the influence of video in this day and age, and words alone are simply not enough as we move towards a medium that caters to both our visual and auditory needs to create a powerful impression.

Let’s take a look at Evian’s 2013 ad campaign ’Baby & Me’, where adults suddenly learned what it was to be youthful again. Launched mid 2013, the video has garnered over 100 million views on Youtube to date. Imagine a company selling something as basic as water just got you to think about them, even if it’s for just a minute, and have people share it too. That‘s any marketer or startup’s dream.

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