4 Steps to Increase Employee Engagement and Loyalty with Interactive Videos
Employees are the pillars of an organisation. To ensure long term business success, you need to motivate your employees to put their best foot forward. One way they can do this is by providing employee engagement and loyalty. Employee engagement and loyalty, more than just buzzwords, are critical factors that determine a business’s success. An engaged and loyal employee is a happy employee, who will go out of their way to help the company get a step closer to its milestones and goals every day.
Making a case for interactive videos
Offering monetary and non-monetary incentives is a great way to boost employee morale and loyalty. These measures, however, are not enough to address employee concerns and improve engagement. A study reveals that around 87 per cent of the global workforce is not engaged. Businesses that think setting up an incentive program alone would help them retain their best talents are in for a shock.
Interactive videos can be the missing piece to the employee engagement and loyalty puzzle. Video content is already ruling the roost in the content domain. 87 per cent of marketers use interactive videos to engage their customers; there is no reason why you can’t replicate the model to engage your employees.
The video is an excellent and highly motivating engagement tool for talent acquisition, onboarding, training, sales, etc. Engaged employee drive success to your company by the increase in productivity by 12% and 25% higher job performance according to study. They are willing to work harder, call in sick less, stay longer at the company, and advocate for business. Internal use of videos can easily transfer positive feelings, company messages, experiences and the product to your team.
There is a reason why videos work. Videos have an element of credibility that written content often lacks. Studies suggest that around 54 per cent of employees want to watch videos internally. Further, including videos in emails can boost the open rate significantly. To keep your employees in the loop regarding major developments, you can intertwine your video content strategy with your internal communications strategy.
One way of improving employee engagement and loyalty is by showing your employees that you care. While your top brass may find it difficult to take out time from their busy schedules to have meetings with different teams, they can use videos to communicate with middle-level managers. Through interactive videos, they can communicate company goals and objectives and outline each team’s role in helping achieve milestones. This not only gets their point across but also creates an actionable roadmap for employees.
A key advantage of using engagement videos is that they promote learning. Studies suggest that people retain almost 95 percent of the information they watch in a video. Comparatively, in the case of written text, the retention rate is only 10 per cent. To ensure your employees can retain info for a longer time, record all your training sessions and playback them during team meetings.
Additionally, having an archive that includes educational videos can help you save time as your teams won’t have to get into a huddle every time, they want to learn more about a particular process.
Engagement ideas using video content
1.Create product or service videos
As hard as it for businesses to believe, not all their employees know about the services or products that the business offers. Imagine an employee interacting with a customer who needs info about a particular product or service, about which the employee knows nothing or have very little information. It’d be an embarrassing situation both for the employee and the organisation.
To increase product awareness, create product and service description videos and circulate among different teams. When your employees see products in action, they are more likely to understand its value proposition and take pride in it.
2.Create videos to be used for training sessions
When it comes to increasing engagement and loyalty, training and educating your employees about their roles can make a world of difference. Employees who understand what is expected of them are more likely to work on improvement areas and build up their strengths.
Training videos are appreciated by different types of learners including visual learners, auditory learners, and kinesthetic learners. While visual learners get an opportunity to learn as they watch, those who prefer listening more than watching visuals can take down notes as the voice-over narration is in progress. Employees who learn through reading and writing can read subtitles, whereas those who are keen observers of body language can study the movements included in the video.
3.Create onboarding videos
When joining a new organisation, employees don’t know what to expect. They have little or zero knowledge about the company’s culture, their role and how they fit into the scheme of things. To ensure, newcomers in your company do not feel out of place and adapt to the new environment quickly, you need to have an onboarding process in place.
A positive onboarding experience can go a long way in increasing employee loyalty. To welcome your new employees, create different types of onboarding videos.
- Welcome video:
Should include a welcome message from the CEO, the new employee manager, and co-workers.
- Knowledge handoff video:
Must include an interview of the departing employee whose place the new one would be taking. In the video, the interviewee must introduce their successor to the role and what it entails.
- Company policies video:
Rather than letting the employee learn about the company policies on their own, why not take a step forward and introduce these policies through an educational video.
In addition to creating these videos, you can make an interactive video detailing how to go about the small stuff.
4.Create update videos
Leaving your employees in the dark is a recipe for disaster and can create an environment of mistrust. To ensure your top management and employees are on the same page, educate your workforce about significant developments such as feature releases, product launches, and policy changes through engagement videos. Having a video content strategy in place can help your managers save valuable man-hours that are lost when conducting frequent meetings.
Employee engagement and loyalty is crucial to the success of any business. It improves significantly performance and delivers results for companies which take time to foster it. Internal Interactive Video content is a terrific and emotive tool to engage and transfer positive feelings, messages and experiences about your company vision or product to the people who matter most within y.our business.
Read more about interactive video in employee engagement here