How Southeast Asia is getting to the market for growth in video
The video sector is tipping its scales and seeing unyielding promise in Southeast Asia, home to the fastest growing emerging economies Vietnam and Indonesia as well as prolific creators of homegrown content Malaysia and the Philippines.
Being in nature sells travel well
Travel is increasingly running out of ideas and tourism boards across the world are thinking of new ways to market their destinations as new and exciting. Sweden is doing something true to itself and yet highly original — showing the country’s natural landscapes whilst emphasising…
Engaging more viewers with video interactivity
Why are consumer brands expanding video interactivity to drive user participation? Brands today need to reach a wide audience across locations quickly and prompt their interaction and immediate engagement. A video is an effective tool to build trust and loyalty for your brand and…
Meat that makes you think and remember – ads that make you think
https://www.youtube.com/watch?v=f8kuoFGgj8s We are always moved and impressed by brands that deliver ads that make us think and sink into our memory. Mixing religion into any video while making it meaningful and with the right ‘entertainment’ factor is a feat that Meat and Livestock Australia (MLA) has pulled off.
A great way to fly safely and beautifully – content strategy
We are constantly looking out for amazing brands with great content ideas, which can be an inspiration for your content strategy. This in-flight safety video by Singapore Airlines is really hitting the mark on taking, a generally dull subject, and making it worth spending time…
Trust, the building block of good content – brands we admire
In part I of our “Brands We Admire” section we showed how content can be humorous and creative to bring out the qualities of the brand. In this post, we shed light on three brands that engage with their consumers through delivering value-adding content or…
Honesty the best policy in parenting ads
In this series, we recommend content that will help draw you closer to your chosen user, provide game-changing trends and insights that step up your flair for video. According to Adweek, August 2017, brands are “shifting away from aspirational messages with an idealised vision of…
Building Credibility for your Business with Videos
The way in which people are consuming information and have brands captured in their memory is fast changing. From Amazon to Netflix to digital marketing videos shared on Facebook, a video is fast becoming the most powerful way for storytelling and getting your message across…
How Wootag’s favourite brands are crushing the content game
The game of “content” is a challenging one to play and stay competitive in. With so much content floating around us, it’s often difficult to gauge what the audience would like to see. One thing we can do is learn by example. Here are a…
Wootag drives human touch and engagement in the Philippines
Wootag started with a vision for videos to drive human touch and to be more than something intended only for human eyes. Our journey started two years back and within three months we took on the Philippines as if it were love at first sight….
