Movie marketing is no longer confined to trailers and static videos as audiences have become more accustomed to something with a twist and in different formats.
The latest fast-food brands war between Burger King and McDonald’s sees Burger King trolling McDonald’s with the motto “Never trust a clown” in the screening of horror flick ‘It’.
The film involves a creepy clown as the arch villain in the movie and by making reference to it, it displays Burger King’s brilliance in combining satire, guerilla marketing and product placement then woven into a major blockbuster. What a Whopper Burger King!
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