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    Featured, Interactive Ads, Video Marketing

    Millennial 2020: Driving human connection in digital commerce 

      The Millennial 2020 conference celebrates the continuous innovation of start-ups and changes taking place in the digital commerce experience. With a flurry of change, the digital commerce revolution leaves users with much to aspire to and be excited about. It’s tough staying on top…

    Raj Sunder, 8 years ago 0 6 min read  
    Featured, Interactive Ads, Video Marketing

    First Look Asia: Wootag on shopper interactivity – interview 

    The ways in which we shop are becoming increasingly effortless and diverse. There is also pressure for online stores to think outside the box more and find newer ways to engage and retain customers. Wootag is delighted to chat with Channel NewsAsia’s First Look Asia…

    Raj Sunder, 8 years ago 0 1 min read  
    Featured, Interactive Ads, Video Marketing

    Interactive travel videos – win consumers over 

    In today’s surplus of online travel content, consumers are savvy in making choices and discretionary when it comes to absorbing information. The responsibility of travel brands now lies in their flexibility, connecting with consumers wherever they are on-the-go. Getting that digestible, exclusive and mobile-friendly content…

    Raj Sunder, 8 years ago 0 6 min read  
    interactive-video-brand
    Featured, Interactive Ads, Interactive Video, Video Marketing

    Interactive Videos to Empower Your Brand 

    Fashion brand videos are usually about sculpted models in glamorous landscapes or trendy locations and nothing more. Interactive video brand story by Abercrombie & Fitch.

    Raj Sunder, 8 years ago 0 1 min read  
    Featured, Interactive Ads, Video Marketing

    Staying on top of the pack with video-first marketing 

    Last week, we took a look at what leading travel brands are doing to make their videos compelling and engaging for audiences. Flipping the turntables, we approach travel videos through the lens of the consumer and ask what content gets them inspired and forward-looking for…

    Raj Sunder, 8 years ago 0 3 min read  
    Featured, Interactive Ads, Video Marketing

    Travel brands relating to Asian audiences better 

    It’s about time travel brands started relating to Asian audiences better with removing stereotypes and killing restrained storytelling. Never think tourism videos need to be static with cliched storylines and aspirations are driven by the Western media. Destination Canada, the official tourism board of Canada…

    Raj Sunder, 8 years ago 0 1 min read  
    Featured, Interactive Ads, Video Marketing

    Why Travel Brands are Differentiating Themselves with Video 

    Travel brands are non-conformists and juggernauts in reinventing themselves to attract new eyeballs. The importance for them to adapt lies in destinations not being as new or exotic as before. The lack of novelty goes in line with the industry’s increased online resources and more…

    Raj Sunder, 8 years ago 0 5 min read  
    Featured, Interactive Ads, Video Content, Video Marketing

    Loving It, never trust a clown – videos which empower your brand 

    Movie marketing is no longer confined to trailers and static videos as audiences have become more accustomed to something with a twist and in different formats. The latest fast-food brands war between Burger King and McDonald’s sees Burger King trolling McDonald’s with the motto “Never…

    Raj Sunder, 8 years ago 0 1 min read  

    [caption id="attachment_634" align="aligncenter" width="720"] A video that drives digital impact[/caption] Marketers face a formidable challenge in trying to reach a broad audience across market segments and geographies in the shortest time. For CPG plans, this can be particularly complex. Where video was formerly used to tell stories and create brand awareness, there is a need to distil it to product awareness, acquire customers and drive sales. A video will drive purposeful intentionality and originality, and similarly, tackle these priority goals of a conversion funnel. (more…)

    8 years ago 0  
    Featured, Interactive Ads, Video Marketing

    Building stories for pleasure – interactive video storytelling 

    https://www.youtube.com/watch?v=86XpRJbxfVs Creating a user experience that will keep you hooked whilst providing useful guidance is a tough act to follow. Lowe has long been associated with their DIY hacks and with the help of an idea from Facebook, they’ve pulled off something worthwhile in your…

    Raj Sunder, 8 years ago 0 1 min read  
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    Go Beyond Views!

    At Wootag, we believe video is the tool to help share information and ideas instantly without any barriers. So we decided to revolutionise the in-video experience and take it to a whole other level.

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