Staying on top of the pack with video-first marketing
Last week, we took a look at what leading travel brands are doing to make their videos compelling and engaging for audiences. Flipping the turntables, we approach travel videos through the lens of the consumer and ask what content gets them inspired and forward-looking for…
Travel brands relating to Asian audiences better
It’s about time travel brands started relating to Asian audiences better with removing stereotypes and killing restrained storytelling. Never think tourism videos need to be static with cliched storylines and aspirations are driven by the Western media. Destination Canada, the official tourism board of Canada…
Why Travel Brands are Differentiating Themselves with Video
Travel brands are non-conformists and juggernauts in reinventing themselves to attract new eyeballs. The importance for them to adapt lies in destinations not being as new or exotic as before. The lack of novelty goes in line with the industry’s increased online resources and more…
Loving It, never trust a clown – videos which empower your brand
Movie marketing is no longer confined to trailers and static videos as audiences have become more accustomed to something with a twist and in different formats. The latest fast-food brands war between Burger King and McDonald’s sees Burger King trolling McDonald’s with the motto “Never…
Building stories for pleasure – interactive video storytelling
https://www.youtube.com/watch?v=86XpRJbxfVs Creating a user experience that will keep you hooked whilst providing useful guidance is a tough act to follow. Lowe has long been associated with their DIY hacks and with the help of an idea from Facebook, they’ve pulled off something worthwhile in your…
Driving video to integrate your brand
Video updates are all over your Facebook and Instagram feeds these days and it’s vying with the volumes of text-based content shared daily for eyeballs. Videos are increasingly becoming more powerful for storytelling and prolific in widening your reach. Everything imaginable from gadgets, travel…
Driving the way to human made achievements – brand video
Be it from the sensational to the moving to the uplifting, we are always on the lookout for videos that capture us and speak to us. In any vehicle, it is the human that is in the driver’s seat and that is what Volvo…
How Southeast Asia is getting to the market for growth in video
The video sector is tipping its scales and seeing unyielding promise in Southeast Asia, home to the fastest growing emerging economies Vietnam and Indonesia as well as prolific creators of homegrown content Malaysia and the Philippines.
Being in nature sells travel well
Travel is increasingly running out of ideas and tourism boards across the world are thinking of new ways to market their destinations as new and exciting. Sweden is doing something true to itself and yet highly original — showing the country’s natural landscapes whilst emphasising…
