Bandersnatch Way to Interactivity
Can viewers control the narrative in a film or video? Netflix proved they could, with Bandersnatch. For business owners and marketing professionals, the success story of this interactive video film is proof that consumer-controlled immersive content is the way forward to boost brand awareness, conversion…
Championing and shaping audience engagement with interactive technology
Audiences are becoming increasingly fragmented and detached in today’s digital space. They hold autonomy and discretion of which content they wish to consume and the content that they engage with most will be the ones that get top-of-mind and global reach. Indeed, in this…
