Global Content Forum 2017: Product relevance and content personalisation key to engaging audiences
The demand for content personalisation intensifies as audiences grow more transparent in their choices, varied in their interests and inconsistent with their buyer behaviour. There are language and cultural differences faced when scaling globally and within each market, you can segment audiences through numerous indicators.
Mumbrella 360 Asia: Content with a dedicated human touch, relevance and honesty
Honouring the brightest, boldest and most innovative in advertising, digital media and beyond, the Mumbrella 360 Asia conference had a strong focus on the ever-changing world of content marketing.
Engaging more viewers with video interactivity
Why are consumer brands expanding video interactivity to drive user participation? Brands today need to reach a wide audience across locations quickly and prompt their interaction and immediate engagement. A video is an effective tool to build trust and loyalty for your brand and…
Building Credibility for your Business with Videos
The way in which people are consuming information and have brands captured in their memory is fast changing. From Amazon to Netflix to digital marketing videos shared on Facebook, a video is fast becoming the most powerful way for storytelling and getting your message across…
Importance of Videos to Drive Traffic and Customer Adoption
Deck highlights the importance of Video as a key content marketing channel in building links to achieve various objectives like generating site traffic, SEO, Sales & leads generations and creating a direct channel with your viewers.