Understand your consumer before driving their interaction
The stakes for content that’s engaging, valuable and memorable are high – and interactive video is taking this tide by storm. As a viewer, going from passive consumer to being proactive in the driver’s seat is a bullet-proof way of remembering the content. Developing a…
Personalisation the path to customer success and trust
Consumer personalisation is the way forward for retailers these days as online shoppers become more selective and sophisticated. In an exclusive interview with The Rundown, Wootag was invited to share insights on personalisation in digital commerce. Driven by curiosity and a need for relevant content,…
Global Content Forum 2017: Product relevance and content personalisation key to engaging audiences
The demand for content personalisation intensifies as audiences grow more transparent in their choices, varied in their interests and inconsistent with their buyer behaviour. There are language and cultural differences faced when scaling globally and within each market, you can segment audiences through numerous indicators.
Millennial 2020: Driving human connection in digital commerce
The Millennial 2020 conference celebrates the continuous innovation of start-ups and changes taking place in the digital commerce experience. With a flurry of change, the digital commerce revolution leaves users with much to aspire to and be excited about. It’s tough staying on top…
First Look Asia: Wootag on shopper interactivity – interview
The ways in which we shop are becoming increasingly effortless and diverse. There is also pressure for online stores to think outside the box more and find newer ways to engage and retain customers. Wootag is delighted to chat with Channel NewsAsia’s First Look Asia…
