Driving curiosity, emotions and significance in travel videos
A little known fact is that most travellers are happiest when they are planning and researching their vacation as opposed to when while travelling. That means their decision-making and emotional contagion is most promising before departure. Digital video is a powerful tool for targeting travellers…
Interactive travel videos – win consumers over
In today’s surplus of online travel content, consumers are savvy in making choices and discretionary when it comes to absorbing information. The responsibility of travel brands now lies in their flexibility, connecting with consumers wherever they are on-the-go. Getting that digestible, exclusive and mobile-friendly content…
Staying on top of the pack with video-first marketing
Last week, we took a look at what leading travel brands are doing to make their videos compelling and engaging for audiences. Flipping the turntables, we approach travel videos through the lens of the consumer and ask what content gets them inspired and forward-looking for…