Driving the way to human made achievements – brand video
Be it from the sensational to the moving to the uplifting, we are always on the lookout for videos that capture us and speak to us. In any vehicle, it is the human that is in the driver’s seat and that is what Volvo…
How Southeast Asia is getting to the market for growth in video
The video sector is tipping its scales and seeing unyielding promise in Southeast Asia, home to the fastest growing emerging economies Vietnam and Indonesia as well as prolific creators of homegrown content Malaysia and the Philippines.
Being in nature sells travel well
Travel is increasingly running out of ideas and tourism boards across the world are thinking of new ways to market their destinations as new and exciting. Sweden is doing something true to itself and yet highly original — showing the country’s natural landscapes whilst emphasising…
Engaging more viewers with video interactivity
Why are consumer brands expanding video interactivity to drive user participation? Brands today need to reach a wide audience across locations quickly and prompt their interaction and immediate engagement. A video is an effective tool to build trust and loyalty for your brand and…
Trust, the building block of good content – brands we admire
In part I of our “Brands We Admire” section we showed how content can be humorous and creative to bring out the qualities of the brand. In this post, we shed light on three brands that engage with their consumers through delivering value-adding content or…
Honesty the best policy in parenting ads
In this series, we recommend content that will help draw you closer to your chosen user, provide game-changing trends and insights that step up your flair for video. According to Adweek, August 2017, brands are “shifting away from aspirational messages with an idealised vision of…
Building Credibility for your Business with Videos
The way in which people are consuming information and have brands captured in their memory is fast changing. From Amazon to Netflix to digital marketing videos shared on Facebook, a video is fast becoming the most powerful way for storytelling and getting your message across…
Travel Diaries – Converting Viewers to Travellers!
The word research follows the word travel. We all admit travel is no longer a simple affair of booking tickets and just following suggestions on what to see. Everything from flight tickets, to resort bookings, to places to see and places to eat is well researched before…
