Building stories for pleasure – interactive video storytelling
https://www.youtube.com/watch?v=86XpRJbxfVs Creating a user experience that will keep you hooked whilst providing useful guidance is a tough act to follow. Lowe has long been associated with their DIY hacks and with the help of an idea from Facebook, they’ve pulled off something worthwhile in your…
Driving video to integrate your brand
Video updates are all over your Facebook and Instagram feeds these days and it’s vying with the volumes of text-based content shared daily for eyeballs. Videos are increasingly becoming more powerful for storytelling and prolific in widening your reach. Everything imaginable from gadgets, travel…
Driving the way to human made achievements – brand video
Be it from the sensational to the moving to the uplifting, we are always on the lookout for videos that capture us and speak to us. In any vehicle, it is the human that is in the driver’s seat and that is what Volvo…
How Southeast Asia is getting to the market for growth in video
The video sector is tipping its scales and seeing unyielding promise in Southeast Asia, home to the fastest growing emerging economies Vietnam and Indonesia as well as prolific creators of homegrown content Malaysia and the Philippines.
Being in nature sells travel well
Travel is increasingly running out of ideas and tourism boards across the world are thinking of new ways to market their destinations as new and exciting. Sweden is doing something true to itself and yet highly original — showing the country’s natural landscapes whilst emphasising…
Engaging more viewers with video interactivity
Why are consumer brands expanding video interactivity to drive user participation? Brands today need to reach a wide audience across locations quickly and prompt their interaction and immediate engagement. A video is an effective tool to build trust and loyalty for your brand and…
Trust, the building block of good content – brands we admire
In part I of our “Brands We Admire” section we showed how content can be humorous and creative to bring out the qualities of the brand. In this post, we shed light on three brands that engage with their consumers through delivering value-adding content or…
Honesty the best policy in parenting ads
In this series, we recommend content that will help draw you closer to your chosen user, provide game-changing trends and insights that step up your flair for video. According to Adweek, August 2017, brands are “shifting away from aspirational messages with an idealised vision of…
Building Credibility for your Business with Videos
The way in which people are consuming information and have brands captured in their memory is fast changing. From Amazon to Netflix to digital marketing videos shared on Facebook, a video is fast becoming the most powerful way for storytelling and getting your message across…
How Wootag’s favourite brands are crushing the content game
The game of “content” is a challenging one to play and stay competitive in. With so much content floating around us, it’s often difficult to gauge what the audience would like to see. One thing we can do is learn by example. Here are a…
