Driving the way to human made achievements – brand video
Be it from the sensational to the moving to the uplifting, we are always on the lookout for videos that capture us and speak to us. In any vehicle, it is the human that is in the driver’s seat and that is what Volvo…
How Southeast Asia is getting to the market for growth in video
The video sector is tipping its scales and seeing unyielding promise in Southeast Asia, home to the fastest growing emerging economies Vietnam and Indonesia as well as prolific creators of homegrown content Malaysia and the Philippines.
Being in nature sells travel well
Travel is increasingly running out of ideas and tourism boards across the world are thinking of new ways to market their destinations as new and exciting. Sweden is doing something true to itself and yet highly original — showing the country’s natural landscapes whilst emphasising…
Engaging more viewers with video interactivity
Why are consumer brands expanding video interactivity to drive user participation? Brands today need to reach a wide audience across locations quickly and prompt their interaction and immediate engagement. A video is an effective tool to build trust and loyalty for your brand and…
Trust, the building block of good content – brands we admire
In part I of our “Brands We Admire” section we showed how content can be humorous and creative to bring out the qualities of the brand. In this post, we shed light on three brands that engage with their consumers through delivering value-adding content or…
Honesty the best policy in parenting ads
In this series, we recommend content that will help draw you closer to your chosen user, provide game-changing trends and insights that step up your flair for video. According to Adweek, August 2017, brands are “shifting away from aspirational messages with an idealised vision of…
Building Credibility for your Business with Videos
The way in which people are consuming information and have brands captured in their memory is fast changing. From Amazon to Netflix to digital marketing videos shared on Facebook, a video is fast becoming the most powerful way for storytelling and getting your message across…
How Wootag’s favourite brands are crushing the content game
The game of “content” is a challenging one to play and stay competitive in. With so much content floating around us, it’s often difficult to gauge what the audience would like to see. One thing we can do is learn by example. Here are a…
Content Hacks for Sports Video Marketing
What do you first think of when you see the word “sports related videos”? If you are dealing with sports products and considering video marketing for the same, the logical step would be to create a video along the product usage. But in this space,…
Making your video content click worthy
I have recently found my admiration for the comments section. For example, I came across an article on the “Advertising Age“. The article discussed how the Zen baby Zen ad campaign got it all right. While it did give a lot of insight into what practices make a…
