Learn More on how Vietnamese audiences are amongst the most digitally active in SEA
Southeast Asia is the fastest growing region in the world when we speak of digital advertising spend – comprising countries like Hong Kong, Vietnam, Singapore, Thailand, Philippines etc. Vietnam being one among the top most digitally active audiences within South East Asia. In fact, ongoing…
Leverage Wootag to navigate long-form video marketing!
What is Heavy Ad Intervention? Heavy Ad Interventions (HAI) is a new feature on Chrome browser that will unload ads considered to be “heavy” on the user’s device resource unless the user interacts with the ads. An ad will be subject to unload in case…
Let the Interactive Shopping begins this Festive Season!
A recent report from Campaign asia cited that despite falling household incomes as a result of the COVID-19 pandemic, a high proportion of consumers are still expecting to spend the same amount during this year’s holiday shopping season. (reference) WARC concurred based on a study…
Bridging the Gap between Content & Commerce
It’s no surprise that the COVID-19 pandemic has accelerated digitization across various industries, from healthcare to education to retail. The idea of having e-commerce or online store is no longer a novelty but a matter of existence and staying relevant. For some, this may have…
A Guide to Unlock Wootag Narrative Experience
Can viewers control the narrative in a film or video? Netflix proved they could, with content like Black Mirror:Bandersnatch and You v/s Wild which revolutionized story-telling. At Wootag, we strongly believe storytelling in the digital world calls for the adoption of Bandersnatch-type of immersive technology…
Part 1 of How did we go about converting 7% of Site Traffic into Leads?
At Wootag, our vision is to unlock audience curiosity to learn more about anything within the video and we put this vision to test with one of our Wootagged videos on our site wootag.com home page. We distilled results further to showcase the importance of…
Building an Effective Sales Funnel Through the Art of Video Storytelling
87% of businesses in 2019 used video as a powerful marketing tool. This figure is a significant jump from 63% in 2017, and 81% in 2018. 79% of viewers claim that a brand’s video convinced them to purchase a piece of application or software. Also,…
14 SEO Rules That Can Help Your Video Be Found During Active Search
With video content rising in popularity on the world wide web, the competition for gaining more views and/or driving in more traffic to the site is leading many brands to invest heavily into creating quality videos and optimising them for search engines. Here are several…
The 2019 Interactive-Video Audience Insights Report – Wootag
In 2019, at Wootag, we witnessed a surge in brand executions across verticals such as F&B, Nutrition, Finance, IT&T to Luxury, etc. Leading to approx. 300 Million views and 3 Billion + data points being processed. This has set us up to support brands in…
Top 10 Wootagged Brands in 2019 – part 2/2.
One Touch to Generate Leads: Armani upped the ante for interactivity to drive Online to Offline store walk-ins by enabling lead gen within the video to drive awareness towards their new store launch. Interactive Feature: Lead Generation Interactive How-To Videos : All Things Hair enabled…
