Country Wise Insights via Pulse (Series 2)
Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…
Country Wise Insights via Pulse (Series 1)
Pulse is Wootag’s newly launched platform for getting a ‘pulse’ on user behavior. We believe it directly impacts the campaign performance and interpreting behaviour signals from Wootag’s interactive videos is an extremely important step to convert a good campaign into a great campaign! Our partners…
Welcome to Pulse
Digital Marketing uses data as the backbone to determine what is working or not based on your objective, helps determine strategies for the future, optimisations for the current and learn from the past to grow quickly and efficiently to meet goals. At Wootag we have…
Celebrate Eid with Wootag!
Wishing everyone a Happy and Prosperous Eid. This Eid-Al-Adha, we invite you to celebrate with Wootag and here’s how! Dynamic Recipes by Time! This Eid, you can customise and showcase various recipes according to the time of the day. Allow your viewers to engage and interact…
Audience Engagement within Lean Forward & Lean Back Experiences
Interactive ads require the mutual participation of the brand as well as the viewer. However, it’s the advertisements’ role to capture the audience’s attention through various experiences. Hence, the experience offered with interactive marketing can be split into: Lean Forward Experience A lean forward experience…
What are the Standard Video & Display Formats?
Various platforms within the digital space are accessible through devices such as PC, Mobile, & Tablets, all that allow various brands to reach and target their specific audience segment with their brand messaging. In fact, meeting the wants of the public to access high quality…
Understanding ‘Commerce Media’
Digital advertising spend has only risen significantly from its inception. Infact, the growth trajectory records growth per quarter in addition to the obvious YOY growth. Digital Commerce, E-commerce Media etc are a few new terms that often relate digital advertising with existing retail models and…
Here’s the know-how on Programmatic Advertising!
What is the present need? APAC’s growing digital audience has been an essential contributor to the changing advertising landscape. Brands and Agencies are tasked with reaching the right audience with real time tracking of the performance. In comparison with traditional channels, we see that Programmatic…
Are you a part of the One Tap Generation?
One Tap Generation Increasingly, the emphasis on the bracket of differentiation between a Gen Z, Millennial, Gen X is the topic of the hour. We could potentially term Millennials as the group that experienced the visual transition to digital while Gen Z as the group…
The Growth of Digital Marketing in Hong Kong
Ad Spend and Trends in Hong Kong A recent report by admanGo released the figures of ad spend in Hong Kong. An interesting point to note is that major contributors of the ad spend included magazine, TV and digital advert spends. A common observation in…
