Which campaign objective should we look at?
The importance of campaign objectives We call understand that within the field of Marketing, there exist primarily three main types of objectives: Awareness (Top Funnel) Consideration (Middle Funnel) Conversion (Bottom Funnel) A campaign objective you pick for your brand has to fall under one of…
Wootag Now Available on Brightcove Marketplace!
We are excited to announce that Wootag is now available on the Brightcove marketplace! The Brightcove Marketplace is a destination for customers who look for ways to enhance their video experience and potentially unlock means to drive business objectives and monetization opportunities. Our integration with…
How can we add interactivity while maintaining the Look & Feel of your Video?
The look and feel of any brand campaign is very important. It’s an important aspect because: The creatives are closely designed to match the ‘Brand Experience’ Designed specific to the audience & a Business Objective. As we see there are multiple brands especially within the…
Will offline shopping make a return?
Digitalization within the retail industry is one that started a long while ago. In fact, the process sped through with the outbreak of the novel coronavirus across the world, pushing businesses to adapt to digital operations more rapidly than expected. In this blog, we’ll aim…
Amplify your campaign for success with Video Retargeting!
Video Retargeting Ads Retargeting involves various different formats including video, display, text etc. In recent times, we have observed an increase in the popularity of video formats amongst consumers and hence by marketers. This is because it helps build potential customers, have an emotional connection…
Wootag’s Top performing Shoppable Templates!
In keeping with times, while the interception of digital campaigns and presence increases, the feasibility of visits to physical stores is dependent on a variety of factors – Location hurdles, In-Store Product Availability etc. Hence, there is a need to make the online purchase funnel…
Amplify your Year-End Shopping with Wootag!
While the spread of covid-19 kept most of the world indoors and pushed us into a new routine with an unprecedented dependency on digital technology; the change has been an easy one to welcome on some aspects. A primary avenue where ‘Digital Transition’ wasn’t overwhelming…
It’s that time of the Year! Celebrate with Us!
Time flies by quick and we are already well into August of 2021! Second half of the year is often synonymous with the myriad of festivals that we get to celebrate with our close friends and family. We at Wootag, took a look at some…
Festivity Season Begins in India. Celebrate with Wootag!
We are well into the second half of 2021 already! As we welcome August, we are also preparing ourselves for the myriad of varied festivals and celebrations yet to take place. Let’s take a look into how you can celebrate with Wootag! 1. Raksha Bandhan …
One for the Sports Enthusiasts – Wootag’s Sports Signals
The perceived rush we experience when our beloved team wins the match that we’ve been looking forward to for months and following to the tee is inexplicable! In fact, it immediately impacts our mood depending on the outcome of the game. Audience engagement within sports…
