10 Must-Follow Rules to Ace Video Marketing in 2020
As we step into 2020, the use of video marketing by organizations is only growing. Be it FMCG, automobile, finance, fashion or any other niche, video marketing is a booming realm for everyone right now. 92 percent of marketers who are using video marketing say…
Move Ahead in The Marketing Funnel With Interactive Video
Even as the customer journey gets more complex in the digital world, brands are increasingly focused on perfecting their funnel strategy. Consideration is the middle part of the marketing funnel that begins with awareness and ends with the conversion. Your customer can be aware of…
How to create a highly effective video campaigns
Creating a piece of video content is no easy feat, so it goes without saying that we all want it to perform! Perhaps you want to increase traffic to your e-commerce site, improve customer engagement or achieve higher brand awareness. We can’t tell you how…
Converting 5 Million + Audience into Customers – The Wootag Way
Converting the Audience into Customers the Wootag Way!
Science of stockpiling during retail flash online sales
Hitting $5 billion in transactions in less than 15 minutes on Singles Day, made this the biggest day in online sales this year. This trend is slowly becoming prominent in Asia and the reasons behind this consumer behaviour of buying products in bulk during special…
First Look Asia: Wootag on shopper interactivity – interview
The ways in which we shop are becoming increasingly effortless and diverse. There is also pressure for online stores to think outside the box more and find newer ways to engage and retain customers. Wootag is delighted to chat with Channel NewsAsia’s First Look Asia…
Interactive travel videos – win consumers over
In today’s surplus of online travel content, consumers are savvy in making choices and discretionary when it comes to absorbing information. The responsibility of travel brands now lies in their flexibility, connecting with consumers wherever they are on-the-go. Getting that digestible, exclusive and mobile-friendly content…
Staying on top of the pack with video-first marketing
Last week, we took a look at what leading travel brands are doing to make their videos compelling and engaging for audiences. Flipping the turntables, we approach travel videos through the lens of the consumer and ask what content gets them inspired and forward-looking for…
Why Travel Brands are Differentiating Themselves with Video
Travel brands are non-conformists and juggernauts in reinventing themselves to attract new eyeballs. The importance for them to adapt lies in destinations not being as new or exotic as before. The lack of novelty goes in line with the industry’s increased online resources and more…
Loving It, never trust a clown – videos which empower your brand
Movie marketing is no longer confined to trailers and static videos as audiences have become more accustomed to something with a twist and in different formats. The latest fast-food brands war between Burger King and McDonald’s sees Burger King trolling McDonald’s with the motto “Never…
