Interactive Video Marketing Platform

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October 5, 2017 • Featured, Interactive Ads, Video Marketing

Videos that go from ‘many’ to ‘one’ to drive digital impact

Video digital many to one

Marketers face a formidable challenge in trying to reach a broad audience across market segments and geographies in the shortest time. For CPG plans, this can be particularly complex. Where video was formerly used to tell stories and create brand awareness, there is a need to distill it to product awareness, acquire customers and drive sales. Video will drive purposeful intentionality and originality, and similarly tackle these priority goals of a conversion funnel.

The potential and promise of video lies in its interactivity. This interactivity requires the user to participate by making decisions and taking actions. With a well crafted interactive video, you can enjoy more substantial viewing times, greater brand and product awareness and higher rates of engagement. More thoughtful and relevant video also leads to generating more insights into your user’s profile and an ability to optimise content effectively for the right viewership. Fit your brand’s narrative with your viewers’ personal brand and you’ll have a meaningful relationship that’s built to last.

With a bird’s eye view of audience understanding, conversion, engagement and awareness, you’re set up to succeed at adding a human touch to a rich digital experience. Know what you stand for, who you are and what sticks and ticks with the person you are trying to speak to.  By thinking interactive, you’ll have a combination that blends personalised touchpoints, collaborative formats and relevant stories.

Keen to learn more the human touch for digital engagement and sight and sound that stir brand loyalty?

Download this free e-book which will walk you through tactics for making sure your videos are interactive and personalised drawing you closer to your viewer. Get your brand from ‘many’ to ‘one’ and moving to stay true to itself.

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August 3, 2017 • Interactive Ads

Wootag drives human touch and engagement in the Philippines

Wootag started with a vision for videos to drive human touch and to be more than something intended only for human eyes. Our journey started two years back and within three months we took on the Philippines as if it were love at first sight. We are delighted to have onboard Globe as our first customer and witness Filipino audiences sharing and consuming great content. Today over 1 million eyeballs in the Philippines are engaging with videos of Wootag’s clients including the likes of Globe, Nestle and Loreal !  We look forward to updating you on our exciting developments as our journey only has just begun …

Filipinos emerging as the most active Internet consumers

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August 28, 2016 • Interactive Ads

Tapping the Facebook Continent with Powerful Interactive Videos

It’s morning, and I have my cup of coffee in one hand and my mobile phone in the other. I am scrolling through my Facebook Page when I see someone share a video of Mo Farah  winning the 10,000 m Gold, despite having a brief fall. The video has the background music very aptly selected with the song “I get knocked down, but I get up again”, and shows the victorious moment at the end. This is definitely going to be a part of my motivational videos to watch when I feel like I need some visual pep talk. I scroll down further and see an exercise video my friend, who is also a fitness instructor, has posted. I check to see if I can I repeat these exercises at home. This goes one for some time till I reach the bottom of my coffee cup.

Videos on Facebook have become a part of our daily internet life. If you look at the reports on Comscore.com you will see that Facebook comes next to Google sites (primarily Youtube) in desktop video rankings. In fact, in August 2014, as reported by Beet.TV, Facebook surpassed Youtube in Desktop viewing. So if you are considering video marketing it’s definitely the time to consider Facebook as a platform in itself to promote your videos.

Facebook as a platform for your videos is interesting because you see these videos showing up on your feed when you are not particularly looking for something. Before you know it, if the visuals and the video content are right you have not just watched the video,you have shared it as well. Considering that Facebook is no more just a social media platform to make connections, but also one to create a strong brand image, marketing videos immediately become a part of this brand building activity. Collectively we not only watch more videos, but we also post more videos. As wersm.com published in April this year, Facebook boasts of almost 8 billion daily video views.

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August 14, 2016 • Video Marketing

From passive viewing to active decisions #gobeyondviews

Go Beyond Views

Go Beyond Views

When done right, video content, be it a high-production branded campaign or an amateur homemade video, can reach millions overnight. Whether it’s a light-hearted moment captured by Chewbacca mum or SKII’s emotionally-charged story about unmarried Asian women, videos continue to dominate the digital realm, and is showing no signs of stopping. And much of that sharing, discussion, and conversion happens within one’s palm.

Around 4 in 10 people living in Asia Pacific owning a smartphone (eMarketer), and thanks to the competitive pricing and improved internet speeds of mobile data plans, consuming videos on the go now is becoming like second nature to users. And there’s plenty of potential for brands to fit into this space.

Video marketing has proved to be effective in raising the brand image and increasing audience engagement. As a one minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research, it’s no wonder that videos are becoming the preferred marketing tool for e-commerce. Here’s how the magic happens:

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