Attending events like SaaStr Annual is energizing — but it can also be overwhelming. Over the course of three days, I met hundreds of people. Out of those, 50+ were a perfect fit for Unlead.ai’s Ideal Customer Profile (ICP).

The challenge? Post-event memory fades quickly. Between face overload, overlapping conversations, and jam-packed agendas, even strong interactions risk being forgotten.

That’s where having a system matters. And I turned to Unlead.ai to build one

🎯 The Post-SaaStr Follow-Up Playbook

Here’s the exact sequence I used to stay top of mind and drive meaningful follow-ups — without writing dozens of repetitive messages or losing personalization:

1️⃣ Connected on LinkedIn:
Right after each conversation, I sent a connection request. It’s a lightweight but critical step — it creates a digital anchor for memory and allows future engagement.

2️⃣ Imported to Unlead.ai & Tagged:
Once connected, I imported those contacts into Unlead and grouped them into a dedicated SaaStr 2025 list. Segmentation is everything when you want to scale personalized outreach.

3️⃣ Recorded a General Event Video:
I recorded one short video sharing key takeaways from SaaStr and the excitement of meeting folks — relatable, relevant, and shareable.

4️⃣ Personalized at Scale with Unlead.ai:
Using Unlead’s AI, each video was automatically personalized by first name and company, so everyone received a message that felt 1:1 — without me having to rerecord.

5️⃣ Embedded Calendar CTA:
To make next steps seamless, I embedded my interactive calendar within the video so they could book time right away if interested.

6️⃣ Sent via LinkedIn Messaging:
The videos were shared directly via LinkedIn, meeting people where they already knew me from the event.

7️⃣ Tracked Engagement:
Unlead.ai’s analytics let me see who viewed, rewatched, clicked, or dropped off — turning guesswork into real signals.

🔁 What I Avoided by Using This Flow

Without Unlead, my follow-up would’ve been:

  • ❌ Delayed: I would’ve procrastinated, waiting to write each message manually.
  • ❌ Wordy: More typing, less clarity.
  • ❌ One-by-one: No scale, no segmentation.
  • ❌ Blind: No idea who’s actually interested.

Instead, I created signal-driven follow-up that felt human, timely, and relevant — and gave me real insight into which prospects to prioritize next.

✅ The Takeaway

You don’t need to sacrifice scale for personalization.
And you don’t need to settle for generic follow-ups either.

With Unlead.ai, I followed up with 50+ ICP prospects from SaaStr in under 24 hours — and started real conversations, not just messages.