Engaging Audiences in the CTV Advertising Era: How Wootag Elevates the Experience
The Connected TV (CTV) revolution is redefining how brands connect with audiences. Unlike traditional TV, CTV offers brands a powerful mix of reach, engagement, and personalization, enabling a new era of advertising where brands can go beyond passive viewing to interactive, data-driven, and contextual experiences….
How Brands Can Ace Audience Engagement This IPL Season with Wootag
The Indian Premier League (IPL) is not just a cricket tournament—it’s a cultural phenomenon that commands the attention of millions across the globe. As a brand, there’s no better time to connect with your audience, spark conversations, and make a lasting impression. But with so…
The New Era of Advertising: Why Audience Engagement Outshines Ad Views
In the ever-evolving landscape of digital advertising, traditional metrics like ad views are no longer the sole indicators of success. While views represent reach, they often fail to capture what truly matters: meaningful interactions and impact. Enter audience engagement—the golden metric that’s reshaping the advertising…
Unlocking the Power of Advanced Ad Metrics: Quantitative and Qualitative Insights
In the fast-paced world of digital advertising, understanding your audience’s behavior is crucial. Marketers are increasingly relying on data-driven insights to optimize their campaigns and ensure that every ad dollar counts. While standard metrics have long provided a foundation for measuring success, they often fall…
Deep-Diving into the relevance and uniqueness of Tata Steel with Wootagged Interactive and Contextual Experience!
Tapping into a rich tapestry of India’s multi-geographical landscape! Within the rich tapestry of India’s multi-geographical landscape lie diverse variations of landscape, weather patterns, and complexities. This presents a distinctive challenge and opportunity for a global brand like TATA TISCON to develop a methodology that…
Julie’s Biscuits increases campaign efficiency with Wootag’s interactive video and insights platform
With wavering online vs offline behavior driven mostly through the pandemic. Leading confectionery brand, Julie’s Biscuits explored innovative ways to drive online shopping across multiple SKUs within their key visuals. Julie’s Biscuits partnered with Wootag to utilize their Audience Behavioral data across SG & MY…
Introducing Wootag’s Official 2022 Audience Insights Report!
Before we delve further into what the insights are and what we can refer from them, let’s take a look at understanding why are audience insights and its related information relevant to us? Let me start here by quoting, Chad Stoller from IPG Media brands…
Wootag partners with Moblaze to Scale Vietnam and other Indochina markets.
Wootag launched in Vietnam during the pandemic and has been growing steadfastly backed by strong audience engagement along with proven branded case studies. To further accelerate the growth, We have now partnered with Moblaze, one of the leading digital partners in Vietnam with a strong…
Empowering Wootag’s Vision with key pillars of growth!
For the ones who may not be familiar with Our Vision here is a quick recap, Vision is to Empower Human Curiosity within any Visual content” and we have been 100% true to our vision since its inception. Last few years we have seen our…
Create a visually-engaging consumer Journey (Part 1)
According to recent research, visuals are vital to 64% of marketers. Studies have shown that people will retain 65% of information if it includes a relevant image – compared to only 10% without. 90% of marketers said they leveraged visual content in 50% or more…
