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    Interactive Ads

    This Tết, go Digital, go Interactive 

    With 3 months to go, most of us are in the transitory period between year end planning vs planning ahead for the beginning of 2022! In this blog, we’ll take a look at how brands can prepare for the incoming precious Tết festival in Vietnam! …

    Pavithra Sundar, 1 year ago 0 4 min read  
    Interactive Ads

    Which campaign objective should we look at? 

     The importance of campaign objectives  We call understand that within the field of Marketing, there exist primarily three main types of objectives:  Awareness (Top Funnel) Consideration (Middle Funnel)  Conversion (Bottom Funnel) A campaign objective you pick for your brand has to fall under one of…

    Pavithra Sundar, 1 year ago 0 4 min read  
    Interactive Ads

    Wootag Now Available on Brightcove Marketplace! 

    We are excited to announce that Wootag is now available on the Brightcove marketplace! The Brightcove Marketplace is a destination for customers who look for ways to enhance their video experience and potentially unlock means to drive business objectives and monetization opportunities. Our integration with…

    Pavithra Sundar, 1 year ago 0 1 min read  
    Interactive Ads

    How can we add interactivity while maintaining the Look & Feel of your Video? 

    The look and feel of any brand campaign is very important. It’s an important aspect because:  The creatives are closely designed to match the ‘Brand Experience’  Designed specifically to the audience & a Business Objective.  As we see there are multiple brands, especially within the…

    Pavithra Sundar, 1 year ago 0 2 min read  
    Interactive Ads

    Will offline shopping make a return? 

    Digitalization within the retail industry is one that started a long while ago. In fact, the process sped through with the outbreak of the novel coronavirus across the world, pushing businesses to adapt to digital operations more rapidly than expected. In this blog, we’ll aim…

    Pavithra Sundar, 2 years ago 0 3 min read  
    Interactive Ads

    Amplify your campaign for success with Video Retargeting! 

    Video Retargeting Ads  Retargeting involves various different formats including video, display, text etc. In recent times, we have observed an increase in the popularity of video formats amongst consumers and hence by marketers. This is because it helps build potential customers, have an emotional connection…

    Pavithra Sundar, 2 years ago 0 6 min read  
    Interactive Ads

    Wootag’s Top performing Shoppable Templates! 

    In keeping with times, while the interception of digital campaigns and presence increases, the feasibility of visits to physical stores is dependent on a variety of factors – Location hurdles, In-Store Product Availability etc. Hence, there is a need to make the online purchase funnel…

    Pavithra Sundar, 2 years ago 0 4 min read  
    Interactive Ads

    Amplify your Year-End Shopping with Wootag! 

    While the spread of covid-19 kept most of the world indoors and pushed us into a new routine with an unprecedented dependency on digital technology; the change has been an easy one to welcome on some aspects.  A primary avenue where ‘Digital Transition’ wasn’t overwhelming…

    Pavithra Sundar, 2 years ago 0 4 min read  
    Interactive Ads

    It’s that time of the Year! Celebrate with Us! 

    Time flies by quick and we are already well into August of 2021! Second half of the year is often synonymous with the myriad of festivals that we get to celebrate with our close friends and family.  We at Wootag, took a look at some…

    Pavithra Sundar, 2 years ago 0 3 min read  
    Interactive Ads

    Festivity Season Begins in India. Celebrate with Wootag! 

    We are well into the second half of 2021 already! As we welcome August, we are also preparing ourselves for the myriad of varied festivals and celebrations yet to take place.  Let’s take a look into how you can celebrate with Wootag! 1. Raksha Bandhan …

    Pavithra Sundar, 2 years ago 0 2 min read  
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    Go Beyond Views!

    At Wootag, we believe video is the tool to help share information and ideas instantly without any barriers. So we decided to revolutionise the in-video experience and take it to a whole other level.

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