Top 5 verticals and addressing their objective!
Based on Microsoft’s analysis of consumer trends in early 2021 (linked here), we notice the top 5 verticals and the trends we might spot in the year of 2021. Come the end of 2021, let’s have a look at the consumer trends and the top…
More on Interactive Videos Pt 2!
Static ads depend on a short window of time to make a lasting impression on its passive audience. As voices quoted: “Interactive ads are essentially any form of advertising that invites its audience to actively engage with the ad content beyond passive consumption.” Interactive ads…
Optimizing for Lead Gen, Part 2
Early last year, we shared our experience in how we drove 7% of Site Traffic into Leads. In following up with that, we are revising the top to simplify the process into a few steps on what should one look out for while optimizing for…
This Tết, go Digital, go Interactive
With 3 months to go, most of us are in the transitory period between year end planning vs planning ahead for the beginning of 2022! In this blog, we’ll take a look at how brands can prepare for the incoming precious Tết festival in Vietnam! …
Which campaign objective should we look at?
The importance of campaign objectives We call understand that within the field of Marketing, there exist primarily three main types of objectives: Awareness (Top Funnel) Consideration (Middle Funnel) Conversion (Bottom Funnel) A campaign objective you pick for your brand has to fall under one of…
Wootag Now Available on Brightcove Marketplace!
We are excited to announce that Wootag is now available on the Brightcove marketplace! The Brightcove Marketplace is a destination for customers who look for ways to enhance their video experience and potentially unlock means to drive business objectives and monetization opportunities. Our integration with…
How can we add interactivity while maintaining the Look & Feel of your Video?
The look and feel of any brand campaign is very important. It’s an important aspect because: The creatives are closely designed to match the ‘Brand Experience’ Designed specifically to the audience & a Business Objective. As we see there are multiple brands, especially within the…
Will offline shopping make a return?
Digitalization within the retail industry is one that started a long while ago. In fact, the process sped through with the outbreak of the novel coronavirus across the world, pushing businesses to adapt to digital operations more rapidly than expected. In this blog, we’ll aim…
Amplify your campaign for success with Video Retargeting!
Video Retargeting Ads Retargeting involves various different formats including video, display, text etc. In recent times, we have observed an increase in the popularity of video formats amongst consumers and hence by marketers. This is because it helps build potential customers, have an emotional connection…
Wootag’s Top performing Shoppable Templates!
In keeping with times, while the interception of digital campaigns and presence increases, the feasibility of visits to physical stores is dependent on a variety of factors – Location hurdles, In-Store Product Availability etc. Hence, there is a need to make the online purchase funnel…
