Interactive Video Marketing Platform

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September 28, 2017 • Featured, Interactive Ads, Video Marketing

Driving video to integrate your brand

driving video integrate blog

 

Video updates are all over your Facebook and Instagram feeds these days and it’s vying with the volumes of text-based content shared daily for eyeballs. Videos are increasingly becoming more powerful for storytelling and prolific in widening your reach. Everything imaginable from gadgets, travel destinations, entertainment, celebrities to business decision-makers are using the high energy, hot-off-the-press video approach to give ‘live’ updates that create immediacy and exclusivity.

Personalisation is also the other big trend sweeping the social space. Marketers can reach their users across all platforms and devices and they can distribute personalised videos with customised aesthetics, shoppable tags and real-time analytics.

Through a case study showcasing the accomplishments and product uniqueness or an in-house video update, your brand can shine to its extent. You can have its identity shared to viewers you’d usually find hard to track and create exposure for the product variants that fall under it.

Interactivity is also another big game changer in keeping audiences on their toes. Passing on the baton to the user to participate in the video leaves them in the driver’s seat, be it quizzes, contests, photo filtering, following a user guide and identifying trends.

By making decisions and responding to provoking questions, this pushes engagement levels  and awareness of the user up. Interactivity in an otherwise static, undifferentiated video results in more substantial viewing times, relevant capture of data and is spot on in keeping them curious and compelled to learn more.

Here are some examples of personalised and interactive video we think are worth your admiration and you could consider cherry-picking ideas from …

 

Changing the hiring game in Deloitte

 

Think of recruitment videos and you’re usually uninspired imagining talking heads in suits selling rehearsed corporate fluff. Deloitte decided to make its usual recruitment process more colourful and approachable. In the video which takes a look at an employee’s typical work day, viewers can decide their reaction to a variety of job-centred situations such as how to respond should a printer fail or how to inform a colleague about a stain on their clothes.  Clever way to attract potential hires and see if they are a suitable fit!

 

Have your event invitation in bright lights says Marketo

 

Event invitations are fairly predictable with the usual upsell of what the event has to offer and promotional messages teased out in the video. Marketo decided to create an event invitation that is memorable and that creates a sense of excitement and personal value. How a user connects with a business is integral and will shape the relationship that he or she has with it.  In their Marketing Nation Summit invite, you’ll see a stylish customisation that has your name in blinking neon lights on the celebrated “Welcome to Vegas” sign and alongside Hollywood A-listers. Wouldn’t you just click to learn more about the event?

 

Fast and furious joyrides with Honda

 

How can an automobile brand be perceived in a more light-hearted and friendly way whilst retaining its trust and quality assurance? Honda found the trick by unfolding a video that gives viewers the liberty to choose between dual storylines.

By allowing them to plug and play their own narrative, it creates a sense of energy and uniqueness and lets them decide which aspects of the brand they identify with most. One of the narratives is about a daughter being picked up by her dad and on her way to a school party. If the viewer hits ‘R” on the keyboard, the story gets an exciting twist and the father is revealed to be an undercover cop with secret dealings!

The user experience is heightened becoming more suspenseful and leaving the viewer with the aspirational, emotive qualities of the Honda vehicle.

 

Giving chocolates with a smile urges Cadbury Glow

 

Chocolate is more than just another candy and is a meaningful sentiment and has types to suit every occasion. Understandably as chocolate in Asia is not that common a gift, Cadbury decided to create a “happiness” campaign to encourage gift-giving of chocolate.  In a sweet treat of an exercise, users can personalise their gift of chocolate by having photographs and names roped in from their Facebook profiles. The campaign shows that beyond a like or a share, successful engagement lies in the emotional contagion where a user shares his or her positive impressions with a wider network. With substantial engagement and creating a warm authentic feeling, Cadbury has shot the bull’s eye in winning the hearts of its consumers.

 

Chatting your way through Pringles potato chips

 

We’re tired of food adverts that don’t try anything new. Imagine now a chatbot that asks pointed questions allowing you to customise a music video of your choice. Fronted by the popular mascot of Pringles, Mister P, users are asked on their prefered flavour and genre. They then have their dance moves filmed before sharing their music video. A visionary and ingenious exercise at merging back-end data and cloud platform delivery whilst providing users with endless entertainment and a reason to remember Pringles!

Personalisation and interactivity make a winning pair

Interactivity and personalisation are unique ways of getting people to remember your brand. Aside from brand call, it also allows users to keep learning more about what they provide, how they work and the product variants on offer. When done right, you’ll enjoy high traction rates and see your video be shared across channels with an impressive reach and worthy sentiment.

Shed aside stale storylines and well worn production techniques and create a video that designs a unique user experience and engages users regardless of where they are based. With personalisation and interactivity, look forward to building and engaging with a vibrant community!

 

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September 26, 2017 • Featured, Interactive Ads, Video Marketing

Driving the way to human made achievements

 

Be it from the sensational to the moving to the uplifting, we are always on the look out for videos that capture us and speak to us. In any vehicle, it is the human that is in the driver’s seat and that is what Volvo does skilfully pointing us to reflect on our identities, our behaviour and our expectations. It’s ads like these that make us think “they get me”, urge us to look forward to what’s to come and appreciate the environment around us.  Celebrating human achievement with innovative branded content is a smart move says Andy Lockley from Grey Group, “These remarkable stories depict people who are doing amazing things in the space of human-centric innovation. In turn they share the same values of the Volvo brand, and the way in which they design their cars.” For more information on how videos can empower your brand and maximise your reach, please visit www.wootag.com. To view more winning content ideas on video, please have a look at us on LinkedIn.

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September 21, 2017 • Featured, Interactive Ads, Video Marketing

Video is where it’s at in Southeast Asia

Southeast Asia market video 21 Sept

The video sector is tipping its scales and seeing unyielding promise in Southeast Asia, home to the fastest growing emerging economies Vietnam and Indonesia as well as prolific creators of homegrown content Malaysia and the Philippines.

According to a report from Media Partners Asia, there is a forecast for revenue from the video streaming-on-demand market to exceed US$200 million by 2021. The over-the-top (OTT) video sector will also see extensive revamp with the expansion in Netflix in the region posing a serious challenge to homegrown players such as SingTel’s HOOQ and Malaysian-based iFlix.

Research firm Ipsos revealed that some 62% of consumers in the top-income bracket watched online marketing videos on YouTube or via social media networks. Nielsen Company also conducted studies revealing some 75% of young adults in Thailand, Malaysia, Indonesia, Vietnam, India, and the Philippines watching digital videos on a weekly basis; and video sharing being the region’s most consistent social networking activities.

Research in 2016 by Google and Temasek Holdings, also indicate the expansive rise of e-commerce in Southeast Asia, with a spike from US$5.5 billion in 2015 to US$88 billion in 2025. These figures will account for a total of 6% of all retail sales in the region.  With this volume of growth anticipated, what can content creators do to rein in those hotly contested eyeballs, succeed at driving brand awareness and deliver a stream of steady on-point videos?

Infographic image SE Asia Australia stats 21 SeptConsider other channels apart from YouTube

Content creators will have to have their videos compressed and compliant with the requirements of other platforms apart from YouTube including Facebook Live, Instagram and Line.

According to TechCrunch, Facebook Live has over 3 billion views per day. Video is also rapidly crossing over to Instagram and Line. Instagram Stories is the default way of sharing a up-to-the-minute status update these days with influencers and brands sharing concise, catchy videos of up to a minute.  Line, renowned for its childlike moveable stickers and flashy emoticons is also becoming the app with top market share in Japan, Thailand and Taiwan, according to the Financial Times.

Mobile is eclipsing TV as the go-to channel for video

According to Think with Google, the stakes for mobile to engage audience growth are high. Close to 90% of the population in Singapore own smartphones and television. In Asia, the gap between smartphone and TV ownership is much closer than in Europe and North America.

In Malaysia, the gap between users of smartphones and televisions is 11% and in Thailand, 13% as compared to figures of 33% in the US and 23% in the UK. Household brands such as Sunsilk Philippines created three customised pieces of promotional content to be aired during the morning, afternoon and evening slots. In each slot, content was tailored to give a relevant context and by using a time targeted strategy, they were able to articulate the frustrations and identify aspirations of their customer base. The content was also designed to be insightful, actionable and disruptive.

Southeast Asia’s ravenous appetite for branded content

Media agency Havas conducted a study calling on higher brand engagement among Asian consumers. The poll reported some 53 per cent of respondents saying brands improve quality of life, as compared to 29 per cent in the US and 28 per cent in Europe. With a loyalty engagement rate that is six times higher in Asia as compared to Western counterparts, brands will need to craft content that weaves in data and insight that is of value for their audience. Being nimble enough to stay relevant in their storytelling and drive meaningful, responsive conversations with their customer will be critical to their ability to thrive in the social space.

In Southeast Asia, tailoring to fit the buyer’s journey is essential

Shopping is huge in Asia, and it happens everywhere — on your mobile, to interactive screens, to personalised videos. Shoppable videos will allow consumers to take charge of their own online preferences and make purchasing decisions within the actual video.  Merchants, e-commerce sites and retail vendors should start looking at placing video-based ads on customer preferred platforms. Very soon, a brand video is likely to be in itself a walking catalogue and product demo of its best buys!

Utilising video to redefine and expand a platform

Many fast-moving consumer brands are understanding how video lends a sense of immediacy and power to their brand proposition.  Adidas Indonesia partnered with Periscope in their search for Indonesia’s most talented footballer. They used live streaming as a way of giving viewers a feel of VIP exclusivity and deepen their emotional connection. Maximising the potential of video on a news platform such as Adnut’s tie in with Yahoo Hong Kong is also another way of getting more views and shares. By developing bite-sized nuggets of news events that were easy to absorb, it promoted Yahoo Hong Kong as a suitable platform for sharing a condensed view of such stories. A mobile campaign was also created to rake in more mobile users via a rewards system.

There we go, some of the pertinent and promising trends in the Southeast Asia landscape that show video taking by storm. Next week, we’ll have a look at how video can enhance your overall brand effectiveness and how it can drive a focused and productive consumer journey.

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September 19, 2017 • Featured, Interactive Ads, Video Marketing

Being in nature sells travel well

Travel is increasingly running out of ideas and tourism boards across the world are thinking of new ways to market their destinations as new and exciting. Sweden is doing something true to itself and yet highly original — showing the country’s natural landscapes whilst emphasising its well-being and relationship with nature. Taking real-life visitors with stressful jobs and placing them into a glass cabin, they have their problem solving, blood pressure, creativity and breathing measured by experts showing the link between the environment and balance and wellness. It’ll make an exceptional Instagram story and beats any ad or postcard! For more information on how videos can empower your brand and maximise your reach, please visit www.wootag.com. To view more winning content ideas on video, please have a look at us on LinkedIn.

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September 14, 2017 • Featured, Video Marketing

Engaging more viewers with video interactivity

Engaging views with video interactivity CPG Blog 1

 

Why are consumer brands expanding video interactivity to drive user participation?

Brands today need to reach a wide audience across locations quickly and prompt their interaction and immediate engagement. Video is an effective tool to build trust and loyalty for your brand and get a message across in a persuasive way.

Video also works wonders in eliciting high social media shares and allowing users the flexibility of viewing it whenever or wherever. Forbes describes the envisioned future of video as one where “finding, placing, and consuming the right video at the right time becomes the big challenge for everybody.”

Consumer packaged brands (CPG) currently recognise a need to go beyond storytelling and brand awareness to expand their presence in Asia. This next phase requires content dedicated to driving sales, product awareness and customer acquisition.  The Harvard Business Review argues that brands will need to refocus their marketing approach to secure the long-term trust of customers. The article observes, “Transparency, motivation, and generosity all build trust in ways that most big companies — CPG or otherwise — are not good at.”

Over the next 3 weeks, we take a closer look at how Wootag is helping consumer packaged brands to help identify, position and place their product in the right channels to the right audiences. What are the qualities that Wootag picked up on? Insights on the broad interests of the brand’s audience and intents of their viewers engaging with its touchpoints.

Empowering consumers also complements the challenges of consumer packaged brands including:

  • Speed in access to market and market efficiency
  • Tracking their customer satisfaction and sustaining it
  • A globally scaleable solution that provides support and value
  • Bringing the online and offline experience closer
  • Directing consumers to nearby stores and opportunities for free samples
  • Giving their brand a human touch and visual personalisation

To stay relevant and remembered in a competitive industry, CPG brands will need to develop more realism and maturity in their content and create stories that resonate with their current user needs.

Next week, we’ll walk through the Southeast Asia landscape and understand more about audiences’ consumption of online video there and how this leads to brands having to promote and share video content differently.

 

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September 13, 2017 • Interactive Ads

Meat that makes you think and remember

We are always moved and impressed by brands that deliver ads that make us think and sink into our memory. Mixing religion into any video while making it meaningful and with the right ‘entertainment’ factor is a feat that Meat and Livestock Australia (MLA) has pulled off.

Meat and Livestock Australia has made a point that if we overcome our differences and consider those around us with respect and sensitivity, we’ll all get along just fine! The ad hits a home run by portraying diverse prophets, deities and religious figures having a conversation over an enjoyable meal.  Overcoming differences in beliefs, they urge “you never lamb alone”.

For more information on how videos can empower your brand and maximise your reach, please visit www.wootag.com. To view more winning content ideas on video, please have a look at us on LinkedIn.

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September 12, 2017 • Interactive Ads

A great way to fly safely and beautifully

We are constantly looking out for amazing brands with great content ideas, which can be an inspiration for your content strategy. This in-flight safety video by Singapore Airlines is really hitting the mark on taking, a generally dull subject, and making it worth spending time on. The video already has over 700,000 views on YouTube and more than 13,000 shares on Facebook. Adding beautiful visuals of Singapore, this safety video incorporates tourism in between its instructions without viewers even aware of that. The comments section on this video is filled with positive response, and many users feel they would not skip this safety video in flight. What more could an airline ask for?

For more information on how videos can empower your brand and maximise your reach, please visit www.wootag.com. To view more winning content ideas on video, please have a look at us on LinkedIn.

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September 6, 2017 • Featured, Interactive Ads, Video Marketing

Trust, the building block of good content

Trust building block of good content

In part I of our “Brands We Admire” section we showed how content can be humorous and creative to bring out the qualities of the brand. In this post, we shed light on three brands that engage with their consumers through delivering value-adding content or by exploring newer content avenues.

As a brand, why would you want to establish a connection? This Forbes article points out that, in all the buzz around us, an emotional connection is an effective way to reach consumers and influences their decision making. When consumers look at a product and think of your brand right away, you know you have made that difference.

Let’s find out how Random House, Procter & Gamble and Lego are establishing the right connection with their consumers through content that sticks with them.

 

In Random House we trust

The publishing world is both fascinating and mysterious. People are often interested in how authors get around to writing their books, but there is an equal interest among budding authors in seeing how publishing companies transform text on a page into actual books.

The Random House YouTube channel gives a handy preview into publishing knowhow. It provides a healthy range of lively, relevant content that covers varying interests in publishing. The channel features interviews with established authors that aspiring ones can learn from and tips of what Random House does behind the scenes including challenges in editing, marketing, distribution and designing covers.

Ever wondered how books are marketed across devices whilst retaining their essence and appearance?  Watch this video on converting books to full digital experiences. This other video shows the work that goes into pre-publishing as people begin work on the edited manuscript.

Understanding your audience is key. Video content is great when you know exactly the information your expected audience is looking for. By focusing on the finer points of publishing, Random House is allowing potential customers an accurate snapshot of their company.

Emphasis: By giving a voice to employees intertwined in the publishing process, Random House creates a sense of reliability. People can see the effort and dedication that go into their books, and they trust the publishing house to do its best.

 

Spreading a wise message with Procter & Gamble

Instead of a broader bird’s eye view, as with Random House’s behind-the-scenes take on publishing, you can also pique the curiosity of those seeking something more focused.

The educational videos on adolescent development by Procter & Gamble are an example of such targeted content.  These videos are also part of programmes crafted by the P&G School. The videos by P&G,  have information presented in a form that parents and teachers will find useful. This makes the videos ideal to discuss a sensitive topic.

Videos created in this manner elevate the brand’s purpose to guidance and advice for the consumer and that’s more than merely selling a product.  Such content shows the brand’s commitment and establishes that connection with people. From being another name on the street, the brand becomes visible and memorable.

Emphasis: By creating videos that provide the right information, brands can bridge the gap with their consumers and build the trustworthiness of their products.

 

Hitting the big screen with Lego

Getting your product onto the big screen: that’s a product placement all marketers hope for!  An entire movie based on your product. As much as the big screens are a great way to leave a lasting impression on your consumers, it can be tricky if not done right. After all, you don’t want the movie to come across as an enormous advertisement making it difficult for your audience to sit through.

As this article on The Lego Movie expresses “So why would we all willingly subject ourselves to a two-hour brand feast where every single frame involves the brand? Plus pay for the privilege? Because it was brilliant.”

The Lego Movie was unanimously praised for the visuals, its message, and the way in which the entire movie was executed. It won the BAFTA award for Best Animated Movie and pleased both kids and adults alike who had grown up playing with the multi-coloured bricks. For a younger audience, which is increasingly moving to the virtual space to consume their entertainment, the movie was a great way to bring the focus back to actual toys. Giving the audience something fun to watch in between skilfully weaving a story around the kids’ favourite, made this product placement feature outstanding.

Emphasis:  While placing your product right at the centre of a feature film can be a challenge – if done right, it creates a new kind of fan base

Striking a goal with emotional touchpoints

These brands show us compelling content can come from exploring alternative content formats such as educational videos or feature placements. It is key to take a step back to  understand what your consumers expect from your brand. Are they looking for some basic information? Are they looking for a preview of how you do the work? Or do they just want to be reminded that your product is fun? Remember to ask yourself that question, and then build and plan your content. In the end, it’s important your consumers feel integrated as if they are part of your brand.

Emotional touchpoints are the forefront of customer satisfaction so brands will need to ensure their content gives remarkable meaning to their audience and foster in their consumers, the freedom and independence to make decisions as well as a sense of affinity.

 

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August 23, 2017 • Featured, Video Marketing

Honesty the best policy in parenting ads


Blog honesty parenting

In this series, we recommend content that will help draw you closer to your chosen user, provide game-changing trends and insights that step up your flair for video.

According to Adweek, August 2017, brands are “shifting away from aspirational messages with an idealised vision of family and instead infusing campaigns with moments of realism.”

In an era where parents are bombarded with ads and social media posts, vying for their shortened attention spans is critical. Brands need to reinvent themselves into as down to earth, value-creating and honest in their representation. Speaking intelligently to today’s parents will require thinking up of stories that can engage with their emotional touchpoints.

The anxiety and pressure that comes with belonging somewhere and comparing with what other parents are promising their kids is real. Here we show some examples of parenting brands that are transparent and vulnerable and that create meaningful videos that bind them with their viewers.

Providing practical guidance through tutorials

Parents are spoilt for choice when it comes to information sources and are always looking for easy to understand tips and knowhow. Johnson’s Baby comes to the rescue to parents in need of a good night’s sleep and delivers a tutorial for soothing toddlers for a peaceful night

Using identifiable brand influencers

Reality shows are wildly successful and have a huge following — brands are certainly well aware. It Takes Gutz To Be A Gutierrez, is a reality series that resonates with female viewers in the Philippines. Providing the best nutrition possible and helping parents with their kids’ transition to drinking milk is central to NIDO’s mission and their target audience includes housewives and young moms. The use of influencers that identify with the brand creates transparent and memorable messaging and connects them to housewives and young moms in the Philippines.

Telling a story featuring an everyday situation

Getting your kids into the car and struggling with their yelling and tantrums is enough to put any family off a vacation. #BehindCarDoors takes a candid and entertaining look at how the time spent in the car is invaluable to learning more about our kids. Through recreations of the funny, the mundane, the unavoidable and the ugly, Renault positions its vehicle as one that is family-friendly. The video was viral on social media, showing how family time in the car is spot on for meaningful interactions and conversations that draw the family closer.

Using testimony in a relatable and real way

Being a parent as everyone else is a vulnerable and fallible task. Krafts Mac N Cheese uses humorous confessions from parents about their imperfections and makes it into an ad that tugs at parents’ heartstrings. The ad isn’t encouraging you to swear in front of your kids but providing an objective and invaluable lesson as how you should educate your children if they catch you doing it!

Telling stories well requires fresh and honest ideas

These brands have catapulted their success and engaged audience through storytelling. By using fresh and honest ideas in their advertising, brands can keep their parents as long-term viewers of their ads and be sure they are remembered well.

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August 16, 2017 • Featured, Video Marketing

Building Credibility for your Business with Videos

Credibility Business VideosThe way in which people are consuming information and have brands captured in their memory is fast changing. From Amazon to Netflix to digital marketing videos shared on Facebook, video is fast becoming the most powerful way for storytelling and getting your message across to the audience you’re targeting.

These days, digital marketing videos are a component of a larger, continuously evolving campaign. Delivering a clear and focused message, they help to add a personable touch, lend a more visual feel and drive in the larger theme through telling a story that will stay with you or connect to your senses. Here we share a sampling of the various video formats you’ll want to help drive you closer to your audience and create interaction and an ongoing relationship.

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