Driving success with Data and Insights
The advertising world has evolved and is looking at metrics beyond Impressions, completion rates, clickthrough rates. Advertisers want to know what the data means, how they can interpret signals from the data and how this becomes useful for them both at a campaign level as…
The Best Wootagged Brand Videos – 2021 (Part 2)
With 2021 bringing a ray of hope across the world, we’ve all observed a surge in companies and brands taking a step forward in building resilience through these times and taking steps forward to connect with their customers. In the world of advertising, this is…
The Best Wootagged Brand Videos – 2021 (Part 1)
A successful marketing Ad Campaign leaves a mark and clearly attributes the brand’s value to the viewer. In terms of video advertisements, they should be promotional, persuasive, and original with a targeted message. We here at Wootag are all about delivering the right message and…
Hustle and Hustle again, Until the lambs become lions!
We have announced raising $1.7M in bridge funding led by Cornerstone Venture Partners Fund (CSVP), with further backing from existing investors Wavemaker and SEEDS Capital. This investment fuels Wootag’s expansion plan to scale in Asia Pacific markets and enhance AI capabilities for in-video interactivity and…
Wootag raises $1.7M in funding.
Wootag, a leading Singapore-based visual marketing SaaS company providing visual interactive and insights for marketers, announced it raised $1.7M in bridge funding led by Cornerstone Venture Partners Fund (CSVP), with further backing from existing investors Wavemaker and SEEDS Capital. This investment fuels Wootag’s expansion plan…
December: The final countdown to 2022.”
While we step foot into the new beginnings and new endeavors, we look back and reflect upon the year that was 2021. It is something about the impending new year that makes us glace through the last 12 months. The roller coaster ride that we…
#WootagWrapsup2021
Less than 2 weeks left for 2021 to end! And what a roller coaster of a ride it has been! We at Wootag are extremely grateful for the year that went by and for what’s to come, beginning 2022! Spirits are high to grow and…
Top 5 verticals and addressing their objective!
Based on Microsoft’s analysis of consumer trends in early 2021 (linked here), we notice the top 5 verticals and the trends we might spot in the year of 2021. Come the end of 2021, let’s have a look at the consumer trends and the top…
More on Interactive Videos Pt 2!
Static ads depend on a short window of time to make a lasting impression on its passive audience. As voices quoted: “Interactive ads are essentially any form of advertising that invites its audience to actively engage with the ad content beyond passive consumption.” Interactive ads…
Optimizing for Lead Gen, Part 2
Early last year, we shared our experience in how we drove 7% of Site Traffic into Leads. In following up with that, we are revising the top to simplify the process into a few steps on what should one look out for while optimizing for…
