We all know that video content drives stronger engagement and builds an emotional connection. A video becomes an essential part of the strategy in travel and online tourism marketing which helps to attract more visitors. In today’s surplus of online travel content, consumers are savvy in making choices and discretionary when it comes to absorbing information. The responsibility of travel brands now lies in their flexibility, connecting with consumers wherever they are on-the-go. Getting that digestible, exclusive and mobile-friendly content into their hands will remain a goal for travel brands, one that they must evolve to keep up to terms with.
Shoppable videos have been termed as the “Rising Star Of Your Marketing Strategy”. Video content that helps viewers turn into customers is a boon when used effectively. Shoppable videos simplify the buying funnel, they give you more consumer engagement and conversion rates but most importantly, they help you identify potential customers and provide actionable insights. Research has shown that 91% of buyers prefer visual and interactive content over traditional forms.
We already know this year people will be watching more videos, which means many purchase decisions will be made through your interactive video and social media content. So what is the future of shoppable videos and what kind of interactive video content will work best for you? Here are some trends that will help you answer these questions.
Employees are the pillars of an organisation. To ensure long term business success, you need to motivate your employees to put their best foot forward. One way they can do this is by providing employee engagement and loyalty. Employee engagement and loyalty, more than just buzzwords, are critical factors that determine a business’s success. An engaged and loyal employee is a happy employee, who will go out of their way to help the company get a step closer to its milestones and goals every day.
Discover Wootag Interactive Video Audience Insights. Access visualised in-depth audience behaviour and key insights generated from more than 100 million views by processing more than 1 billion data’s.
Insights will provide you guidance on the type of audience behaviour within any Wootagged video and to help you successfully harness curiosity of your video viewers. Tap into the power of data and fine-tune your videos to get more personalised and effective video marketing across the whole viewers’ journey. Get ahead of the curve, read through this interactive Audience Insights Infographic to learn more.
To Download Infographic Audience Insights – Left click on the picture
There are a gazillion reasons why video needs to be a core part of a company’s recruitment strategy. Videos can help businesses attract attention, bring more candidates to the table, and present the company’s story and vision in a compelling fashion. This translates into improved candidate experiences and more applications. Continue Reading
The biggest challenge for businesses today is to keep the customer engaged. We live in an age where content is almost infinite. We’re generating way more content than we ever did and the production will, likely, never come to an end.
Speaking of content, one format that’s making waves is video content. For instance, on YouTube, the planet’s largest video sharing portal, there are 300 hours of new content being uploaded every minute! Continue Reading
Aren’t you curious how other brands embrace the latest video marketing trends? Keep your business and marketing ahead of the game and look at how others are adapting to market changes. Make most of the essential trends paving the way of today consumers behaviour. Continue Reading
It’s the beginning of the new year, which means developing a new marketing and content strategy for your brand. Wouldn’t it be great if someone gave you a road map for 2019, and told you what your audiences expect from you this year-video content wise?
If you are thinking about researching video trends, we have got you covered. By looking at what worked in the past, and the kind of videos people have been paying attention to, we have come up with six exciting and most importantly doable trends for this year. We hope that these trends will help you plan your video campaigns for more effective results. Continue Reading
A lot of the videos out there are linear in form – you view them, feel moved by them (or not!), and then you proceed to ‘like’ them, share them or start watching another video. They provide a multi-sensory experience but don’t go beyond it to interact with you. Interactive videos fill this gap by including ‘hotspots’ that you can click within the video to interface with the content in different ways.
If your business is already utilising video marketing, interactive videos can be the evolution that you have been seeking from the regular audio-video experience your audience is accustomed to. You can consider a variety of ways to incorporate interactive technology into your product or brand videos, as discussed below. But what are the best ways to use interactive videos? Continue Reading
E-commerce has taken many industries by storm in past years, and the beverage industry is no exception. Despite many legal challenges to online advertising and sale of alcohol beverages, the industry has grown 20% YOY over the past 10 years*. Many baverage brands started to use interactive video brand advertising to tap into more significant possibilities of video. Continue Reading