Wootag raises $1.7M in funding.
Wootag, a leading Singapore-based visual marketing SaaS company providing visual interactive and insights for marketers, announced it raised $1.7M in bridge funding led by Cornerstone Venture Partners Fund (CSVP), with further backing from existing investors Wavemaker and SEEDS Capital. This investment fuels Wootag’s expansion plan…
December: The final countdown to 2022.”
While we step foot into the new beginnings and new endeavors, we look back and reflect upon the year that was 2021. It is something about the impending new year that makes us glace through the last 12 months. The roller coaster ride that we…
#WootagWrapsup2021
Less than 2 weeks left for 2021 to end! And what a roller coaster of a ride it has been! We at Wootag are extremely grateful for the year that went by and for what’s to come, beginning 2022! Spirits are high to grow and…
Top 5 verticals and addressing their objective!
Based on Microsoft’s analysis of consumer trends in early 2021 (linked here), we notice the top 5 verticals and the trends we might spot in the year of 2021. Come the end of 2021, let’s have a look at the consumer trends and the top…
More on Interactive Videos Pt 2!
Static ads depend on a short window of time to make a lasting impression on its passive audience. As voices quoted: “Interactive ads are essentially any form of advertising that invites its audience to actively engage with the ad content beyond passive consumption.” Interactive ads…
Optimizing for Lead Gen, Part 2
Early last year, we shared our experience in how we drove 7% of Site Traffic into Leads. In following up with that, we are revising the top to simplify the process into a few steps on what should one look out for while optimizing for…
This Tết, go Digital, go Interactive
With 3 months to go, most of us are in the transitory period between year end planning vs planning ahead for the beginning of 2022! In this blog, we’ll take a look at how brands can prepare for the incoming precious Tết festival in Vietnam! …
Which campaign objective should we look at?
The importance of campaign objectives We call understand that within the field of Marketing, there exist primarily three main types of objectives: Awareness (Top Funnel) Consideration (Middle Funnel) Conversion (Bottom Funnel) A campaign objective you pick for your brand has to fall under one of…
Wootag Now Available on Brightcove Marketplace!
We are excited to announce that Wootag is now available on the Brightcove marketplace! The Brightcove Marketplace is a destination for customers who look for ways to enhance their video experience and potentially unlock means to drive business objectives and monetization opportunities. Our integration with…
How can we add interactivity while maintaining the Look & Feel of your Video?
The look and feel of any brand campaign is very important. It’s an important aspect because: The creatives are closely designed to match the ‘Brand Experience’ Designed specifically to the audience & a Business Objective. As we see there are multiple brands, especially within the…
