Interactive Video Marketing Platform

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June 30, 2016 • Interactive Ads

Five Marketing Videos We Love, and Why

When it comes to brainstorming content for your marketing videos,  you never know where inspiration hits you. No matter how much you read up tips and tricks, sometimes all it takes for an idea to hit you  is when you are least expecting. So here are five videos that we stumbled upon when we were not actually looking for them. We hope these videos give you inspiration for your campaigns.

 

  1. Nike- The Switch

We have said this before and we sill say this again. Everybody loves a good story and they definitely make your videos interesting. Nike’s “The Switch” has all the elements of a great story presented to you in a short time. It’s funny, it makes us curious and it has enough football action to keep us all glued to the video. Oh wait! did we say it also has Cristiano Ronaldo? I guess we can rest our case now. Continue Reading

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April 26, 2016 • Interactive Ads

2-3 minute book videos can drive more sales and build reader relationships

When I say video marketing the first thing that probably comes to your mind is fashion, or sports, or a technology related product. However, video marketing is such a powerful tool that it can be used in other areas as well to create the kind of impact that your product deserves. Have you ever thought of video marketing your book? If you have not, then we hope that you will change your mind by the end of this article.

 

First a few facts (Source)
1. “Readers are 64% more likely to purchase your book if they see a book trailer that effectively promotes your book.
2. “Visitors to your author website stay an average of 2 minutes longer than on author sites that do not use video.
Video marketing books does not essentially limit you to book trailers. Book trailers need to be carefully crafted to make the right impact, which is often hard. Opinions are divided on book trailers, but the overall benefits of video marketing your books cannot be overlooked. Especially, when your video enables the purchase of the book directly through the video content, you are providing your readers with a preview and an option to purchase the book in one place. So your book videos are now a one stop shop to purchase the book. Use Wootag to share details about your book and make purchasing it easier. Here are a few links that will give you all the information you need. Continue Reading

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April 1, 2016 • Interactive Ads

Drive Human Touch On Your Videos

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Videos are becoming one of the most important and innovative elements in the modern marketing mix. They are essential in helping businesses gain a greater market share. Savvy marketers understand that great videos should not be simply “highly watchable” but interactive; enabling a 2-way communication process that helps businesses better understand customers & vice versa. The reward is a straight & convenient path to more customer conversions.

The Hard Truths about Video Marketing:

  • Watchable videos & viral content ≠ sales.
  • Views alone do not count. Customers do.
  • Fulfilling awareness objectives sales objectives.

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March 21, 2016 • Video Marketing

Video Marketing For Food Ventures

When the focus of your venture is food, your marketing troubles are half solved. You have a subject that people relate to on a daily basis, which is part of their daily routine and something most people pay a lot of attention to.

Curating video content for food-based ventures is exciting and fun. This the season for food! Every day you see a new food based start-up or a new food outlet. While this means people are looking at food with a lot more interest, it also poses a challenge of creating the right type of content to captivate your audience.

When it comes to food, images and videos speak volumes. Even food blogs now focus on captivating images that sometimes look as good as the ones we see in cookbooks and magazines. Here are some great examples of curating video content for a food venture that effectively targets your audience of choice.

1)      The one tap way to selling your ingredients- a recipe video!

If your business concept involves shipping ingredients to consumers so that they can cook in the convenience of their kitchens, then video marketing “must” be on your strategy list. Here is an example of a popular Vlogger trying out the ingredients by Blue Apron and giving viewers a live review of this concept.

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February 26, 2016 • Interactive Ads

Supercharge Your Sales With The Power of In-Video Analytics!

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You have put a lot of hard work into constructing & monetizing your video. You do up a fine distribution plan & share it across all channels possible. As a marketer, you would ask yourself what’s the best way to ensure high sales-funnel performance & conversions. We can tell you how to maximize the potential of your video & get the results that you want.

Video analytics are important for determining how your viewers are reacting to your video, where viewers are coming from in geographical points & what makes them engage & transact. Customers are becoming increasingly adapt with technology making it important for brands to track their behaviour and device usage with analytics. Given this data, brands become more conscious about how to tweak their campaigns for better performance.

Let’s look at some metrics:

1. Time Period Viewed
Say that the new video you are uploading is going to air for a total duration of 60s. You imagine your customers watching each carefully crafted scene to the very end. Your marketing instincts lead you to dive into analytics to determine if that is the result.

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January 3, 2016 • Interactive Ads

Interactive Content Marketing on Facebook

Here you can see the various interactive content marketing experience driven by various brands

Wootag – Story

Wootag Pre

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December 11, 2015 • Featured, Interactive Ads

Shoppable Videos – Convert your Viewers to Shoppers

Do you believe that generating traffic for your video will give you the best success for your business? Here’s a new perspective to consider — in comparison to traffic, tracking your viewers and directing their actions are better ways for you to convert them into customers. 


Video metrics are essential for rating and improving your video so that you get better conversions. By enabling metrics you have a wider opportunity at getting your viewers engaged and ready to purchase. Take for example, the video for your new clothing range has just been filmed and you want to start seeing results from your customers. To generate conversion, you want viewers to sign up, install the app, and add the product to cart from your video. As analytics are available on Wootag, these actions can be individually measured and used to review the conversion rate.  

Continue reading to find out how using these metrics will deliver the best experience for your viewers.
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September 28, 2015 • Interactive Ads

Maximize your video’s exposure with the right distribution channels

You’ve filmed your footage and edited your video. But the work isn’t complete without first figuring out how you’re going to distribute it.You can post it on as many websites as you know, but doing it in the wrong order might mean your efforts going to waste.The manner you choose to distribute your videos is equally important as the content of your video.Videos that do well in marketing always have a proper distribution strategy, and for good reason too.Planning when and where to showcase your videos can be the difference between complete Internet obscurity and a worldwide audience.

In this article, we will share with you a systemic approach in choosing how to distribute your videos and maximize your audience reach.

As a pre-cursor to distribution, Identify the Key Performance Indicators of the content you are about to distribute so you can always measure, learn and optimize to iterate for success.

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