Video Content – an Introduction to the Funnel. Generate curiosity at every stage of the marketing funnel
Gone are the days when using passive ways to woo customers used to be the norm. In today’s dynamic business environment, businesses need to talk to their target audience at every stage of their journey from discovering the company to becoming regular customers. In this digital age where a plethora of options are just a click away, businesses need to engage their target audience and customers at every stage of the customer journey. One way of achieving this objective is by exposing the target audience to informational and compelling content. Before we talk about how you can engage your target audience at every stage of their journey, let’s first understand how a marketing funnel works.