How to create a highly effective video campaigns
Creating a piece of video content is no easy feat, so it goes without saying that we all want it to perform! Perhaps you want to increase traffic to your e-commerce site, improve customer engagement or achieve higher brand awareness. We can’t tell you how…
How Southeast Asia is getting to the market for growth in video
The video sector is tipping its scales and seeing unyielding promise in Southeast Asia, home to the fastest growing emerging economies Vietnam and Indonesia as well as prolific creators of homegrown content Malaysia and the Philippines.
Trust, the building block of good content – brands we admire
In part I of our “Brands We Admire” section we showed how content can be humorous and creative to bring out the qualities of the brand. In this post, we shed light on three brands that engage with their consumers through delivering value-adding content or…
Honesty the best policy in parenting ads
In this series, we recommend content that will help draw you closer to your chosen user, provide game-changing trends and insights that step up your flair for video. According to Adweek, August 2017, brands are “shifting away from aspirational messages with an idealised vision of…
Making your video content click worthy
I have recently found my admiration for the comments section. For example, I came across an article on the “Advertising Age“. The article discussed how the Zen baby Zen ad campaign got it all right. While it did give a lot of insight into what practices make a…
