Enhancing Viewer Experiences beyond Engagement
With the development of video marketing strategies, interactive video platforms are the next step in digital strategies to grow your brand and engage your customers. Interactive videos enable the audience to interact with the video content itself in a variety of ways (including branches, data…
What about Interactive Advertising?
The field of Marketing changes rapidly. In today’s world, consumers have come to expect increased responsiveness and interaction with the businesses. Magna reported that “Interactive video ads drive 47% more time viewing a marketing message compared to a non-interactive ad.” Evidence suggests, Interactive Ads can…
How do Cultures and Languages Shape Viewers Experience?
Without focusing on regional marketing efforts, businesses can miss out on customer growth and loyalty from their consumer base. Local marketing efforts help foster targeted marketing efforts facilitating better customer engagement. For businesses globally, establishing regional marketing efforts has been key primarily in expansion and…
Unlock Wootag’s 2020 Audience Behavioural Insights!
In today’s time, we are all undoubtedly navigating towards a more data driven decision making approach in many aspects of our lives. We, at Wootag, decided to look back at data ranging from over 15,000 video executions to bring to you our Audience – Behavioural…
Part 2/2 of Wootag’s Best Executions for the year 2020
Continuing with Wootag’s Top Executions of 2020, here’s sharing Part 2. If you missed our Part 1 of this article, summarising a few handpicked Wootagged Executions of the year, do give that a quick read here. Smart Shine Smart PLDT enabled its viewers to learn…
Part 1 of How did we go about converting 7% of Site Traffic into Leads?
At Wootag, our vision is to unlock audience curiosity to learn more about anything within the video and we put this vision to test with one of our Wootagged videos on our site wootag.com home page. We distilled results further to showcase the importance of…
Move Ahead in The Marketing Funnel With Interactive Video
Even as the customer journey gets more complex in the digital world, brands are increasingly focused on perfecting their funnel strategy. Consideration is the middle part of the marketing funnel that begins with awareness and ends with the conversion. Your customer can be aware of…
